1968 Pontiac Gto Convertible on 2040-cars

Auto blog

What car brand should come back?

Congratulations, wishful thinker! You've been granted one wish by the automotive genie or wizard or leprechaun or whoever has been gifted with that magical ability. You get to pick one expired, retired or fired automotive brand and resurrect it from its heavenly peace! But which one? That's a tough decision and not one to be made lightly. As we know from car history, the landscape is littered with failed brands that just didn't have what it took to cut it in the dog-eat-dog world of vehicle design, engineering and marketing. So many to choose from! Because I am not a car historian, I'll leave it to a real expert to present a complete list of history's automotive misses from which you can choose, if you're a stickler about that sort of thing. And since I'm most familiar with post-World War II cars and brands, that's what I'm going to stick to (although Maxwell, Cord and some others could make strong arguments). So, with the parameters established, let's get started, shall we? Hudson: I admit, I really don't know a lot about Hudson, except that stock car drivers apparently did pretty well with them back in the day, and Paul Newman played one in the first Cars movie. But really, isn't that enough to warrant consideration? Frankly, I think the Paul Newman connection is reason enough. What other actor who drove race cars was cooler? James Dean? Steve McQueen? James Garner? Paul Walker? But, I digress. That's a story for another day. Plymouth: As the scion of a Dodge family (my grandfather had a Dodge truck, and my mom had not one, but two Dodge Darts – the rear-wheel-drive ones with slant sixes in them, not the other one they don't make any more), I tend to think of Plymouth as the "poor man's Dodge." But then you have to consider the many Hemi-powered muscle cars sold under the Plymouth brand, such as the Road Runner, the GTX, the Barracuda, and so on. Was there a more affordable muscle car than Plymouth? When you place it in the context of "affordable muscle," Plymouth makes a pretty strong argument for reanimation. Oldsmobile: When I was a teenager, all the cool kids had Oldsmobile Cutlasses, the downsized ones that came out in 1978. At one point, the Olds Cutlass was the hottest selling car in the land, if you can believe that. Then everybody started buying Honda Civics and Accords and Toyota Corollas and Camrys, and you know the rest. But going back farther, there's the 442 – perhaps Olds' finest hour when it came to muscle cars.

Porsche Syberia RS rally car is what you make when you need a Hummer that's fast

Some history: The Porsche 911's first-ever race was the 1965 Monte Carlo rally, entered because Porsche's PR man at the time wanted to show how much the future icon could do. A year later, Porsche began selling an optional rally kit for the 911 that included Recaro seats, a roll bar, and adjustable Koni dampers. Porsche produced factory rally racers until the early 1970s, winning Monte Carlo three times in a row before letting privateers carry the torch so the factory could focus on campaigning in the East Africa Safari. After years of painful lessons, when Porsche took its brand-new 1978 911 SC to the safari, the 3.0-liter flat-six coupe was hours away from winning the race before damaging the suspension, demoting the car to second place. Porsche fans wanted their own replicas, and finding the new 911 to be an affordable option, the SC — built from 1978 to 1983 — went from denoting "Super Carrera" to "Safari Car."   Porsche took a big step up in with the 953 rally car. Built to win the 1984 Paris-Dakar, which it did, the 953 introduced the four-wheel-drive system Porsche would evolve for the 959 in 1985 and the 964-series 911 in 1989, as well as the now-unforgettable 911-based Rothmans livery. All of this is what's fueling today's 911 Safari Car revival around the world. Almost all of today's builds start with the so-called G Model 911s, produced from 1973 to 1989, usually focusing on the SC and the Carrera that ran from 1984 until 1989.  Fast forward to 2007 when a mysterious crew organized the TransSyberia Rally, a "sports-touring" event that stretched 4,500 miles from Moscow to the capital of Mongolia, Ulaanbaatar. Of the 34 vehicles that entered, 25 were Porsche's purpose-built Cayenne S Transsyberia Edition.  Put this all in a pot and you have the beginnings of the car that brings us here, the Syberia RS. It's said that a German fellow by the name of Kai Burkhard wanted to buy a Humvee, but the low top speed, around 50 miles per hour, put him off. So instead, he imported a 1986 911 "in collector condition" from Japan with the idea of rebuilding it to provide almost all the off-road fun he could have had in the H1. Burkhard tapped the Tailor Made department at German suspension designer H&R, and the two set to work creating a build like the 953 Dakar winner.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The owner's been mum on most of the details including engine revisions.

Looking Back At Oprah's Free-Car Giveaway 10 Years Later

Molly Vielweber's Pontiac G6 appears unremarkable at first glance. It wears forest green paint, rolls on five-spoke aluminum wheels, and it has a sizeable scrape in the driver's side door, the scar of a decade's worth of hard use. You wouldn't notice it parked at a big box store or cruising on the highway. Pontiac made hundreds of thousands of G6s in the 2000s, and a lot are still on the road. It's unremarkable in every way except for the front license plate, which reads, "Oprah 6." But this is not just any G6. This car is a part of television history. Vielweber won her G6 10 years ago at a taping of The Oprah Winfrey Show, when Oprah kicked off her 19th season in dramatic fashion by giving all 276 members of the studio audience a free car. It was an unprecedented stunt that changed lives, generated controversy and ultimately failed to provide enough of a marketing lift for Pontiac, which would be shuttered just over five years later. September 13 marks the 10-year anniversary of the memorable event, which caught everyone, including audience members, by surprise. In a masterful display of showmanship, Oprah dialed up the suspense to match the enormity – and cost – of the event. First she gave away 11 cars, which would have been a landmark TV promotion by itself. But then she coyly announced: "I've got a little twist." Models circulated throughout the audience carrying silver platters loaded with white boxes wrapped in red ribbon. One contained a set of keys, Oprah implied, for another audience member to win the final car. "Do not open it. Do not shake it," she commanded the crowd. Finally, with the suspense built to a fevered pitch, everyone opened their box. They all had keys. "You get a car! You get a car! You get a car! You get a car! Everybody gets a car!" Oprah exclaimed. "Everybody gets a car! Everybody gets a car!" This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Everybody did get a car. But not everyone kept it. William Toebe attended the show with his wife, Jillaine, and he immediately thought of the tax implications, which stretched to $6,000 or more for some audience members. It was a tough reality for many in the audience that day, some of which had been selected based on their need for a new car. "That responsible part of me stepped forward and wondered 'where am I going to get the money to pay the taxes?'" he recalled.