1965 Gto on 2040-cars

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Junkyard Gem: 1989 Pontiac 6000 STE AWD

During the middle to late 1980s, General Motors made a big push to grab back some of the sales swiped by makers of European luxury machinery during the previous decade. Around the top of the prestige pyramid, there was the Turin/Hamtramck-built Cadillac Allante taking aim at the Mercedes-Benz 560SEC and the super high-tech Buick Reatta trying to seduce away BMW and Jaguar shoppers; even the Riviera offered a futuristic touchscreen computer sorely lacking in anything out of Stuttgart or Bavaria. The General had a plan to take on the smaller German sporty sedans, too, and Pontiac of the "We Build Excitement" era offered a midsize sedan packed with modern hardware at a great price: the 6000 STE. Here's one of the rarest 6000 STEs of them all, an all-wheel-drive-equipped '89 found in a Denver-area yard last week. Any 6000 STE is extremely hard to find today; when I wrote about a front-wheel-drive 1987 6000 STE back in 2018, desperate owners of these cars filled my inbox with requests — sometimes demands —  for parts that continue to this day. Many of them pleaded with me to help them find an all-wheel-drive version, and now I have managed to find one at Colorado Auto & Parts in Englewood, just south of Denver (in fact, the same yard at which I shot the '87). You may recall CAP as the old-school yard whose owners built the amazing airplane-engined 1939 Plymouth pickup a few years back.  The all-wheel-drive system on the 6000 STE was introduced for the 1988 model year, and it became standard equipment on the 1989 STE. At this time, the automotive industry had taken note of the success of the idiot-proof all-wheel-drive systems offered by AMC and Audi/Volkswagen; Toyota began selling Americans all-wheel-drive Camrys, Celicas, and Corollas, while Ford offered the Tempo and Topaz with optional AWD and Subaru was just beginning to make the switch from manually-selected four-wheel-drive to genuine all-wheel-drive around that time (it took a few more years for everyone to standardize on the 4WD/AWD terminology we use today, though). The 6000 STE AWD was intended to compete with such all-wheel-drive-equipped sedans as the Audi 80 ($23,610), Audi 90 ($28,840), and BMW 325iX ($30,750); its $22,599 price tag (about $50,700 in 2021 dollars) certainly made it seem like a bargain compared to those cars. In addition to the all-wheel-drive system, 1989 6000 STE owners got a digital instrument panel and more switches and buttons than the Space Shuttle.

Junkyard Gem: 1992 Pontiac Sunbird convertible, with extremely rad W25 Appearance Package

Radwood has sparked a revival in the appreciation of goofy 1980s and 1980s automotive fashions, from neon-colored tape stripes to excessive TURBO badging to ads featuring horrifying Nagel-style women with radio faceplates instead of eyes. I see a lot of discarded cars that would have been ideal to bring to Radwood, and today's Junkyard Gem is even radder than, say, a purple Mercury Tracer Trio or a teal Chevy Beretta GT or even the elusive Dodge Daytona IROC R/T (yes, there were IROC Daytonas): a genuine Pontiac Sunbird SE convertible with the W25 Appearance Package and Bright White Star wheels. The W25 package got you a white Sunbird with kicky script badging, white wheels, and — if you opted for the optional 3.1-liter V6 — these candy-cane-influenced red-and-white displacement badges on the fenders. Now this is rad! The white interior got dirty fast, especially if the owner left the convertible top down, and these wheels were tough to keep clean for more than a few hours. This one appears to have spent many years sitting abandoned with the top down, judging by the completely trashed interior. The base engine for 1992 was the good old Cavalier four-banger, complete with 111 horsepower. This 3.1-liter engine made a respectable-for-1992 140 horses, for plenty of torque-steery, tire-squealy fun. As a J-Body car, the Sunbird was a sibling to the Chevrolet Cavalier in 1992 (the J-based Cadillac Cimarron, Oldsmobile Firenza, and Buick Skyhawk departed before the end of the 1980s). Starting in 1994, the Pontiac Sunfire replaced the Sunbird, continuing in production all the way through the demise of the J platform in 2005. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Where (in Canada) would you test-drive your Sunbird? Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

A case for Pontiac's return

Sadly, many brands have disappeared off of the automotive landscape over the decades. Many people have imagined over the years of restarting defunct automotive brands. A few of those dreamers even made prototypes to shop around and to established connections with investors. But, alas poor Yorick, however valiant an effort, many brands are shuttered for good, rarely to be heard of again except in historical tales or maybe seen in car shows. So, what do you do when you win the lottery? Not just any lottery... In fact, it is a lottery that takes care of you and your loved ones for life? You and your family don't have to work, ever. You can give to charity, pay other people to do those projects that you've been putting off, and so on and so on. But, you're still a Car Nut right? There begins the conundrum. Do you buy and fix cars, new premium cars, old muscle cars, or classics, or maybe, just maybe, do you buy the rights to an old departed automotive brand and bring it back to life. Hmm. Which brand? The problem with the old Pontiac was that it was an additional badge engineered vehicle in the portfolio of GM. The meant the brand was diluted by competition from its own parent company, in addition to the competition outside the camp. So, if it were to come back, it would have to be different. Yet, it would still need to keep true to its roots at the same time in order to wake up its armies of existing fans. Even those that aren't fans of Pontiac cannot deny that Pontiac has a long heritage of legendary vehicles. So do Packard, and Studebaker, and others. So, why would a lottery winner choose Pontiac as the marque to bring back? That's easy! Pontiac's long heritage is closely tied to performance vehicles that made many of a teenager drool. Even more important though is that Pontiac is still fresh on people's minds. The brand itself is only recently departed. So, Boomers, Generation X, and Millenials all would all be able to identify with it as opposed to brand names that disappeared multiple decades ago and that now have a more limited appeal. The return of Pontiac couldn't just be another launch of a badge engineered vehicle. It would have to be performance oriented, yes. But, it would have to be unique in some way, a niche brand. What niche though? Look at the automotive landscape now and you see that Tesla is the one out there grabbing at the wide open electric niche with success.