2004 Pontiac Grand Prix Gt1 Sedan 4-door 3.8l on 2040-cars

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A case for Pontiac's return

Sadly, many brands have disappeared off of the automotive landscape over the decades. Many people have imagined over the years of restarting defunct automotive brands. A few of those dreamers even made prototypes to shop around and to established connections with investors. But, alas poor Yorick, however valiant an effort, many brands are shuttered for good, rarely to be heard of again except in historical tales or maybe seen in car shows. So, what do you do when you win the lottery? Not just any lottery... In fact, it is a lottery that takes care of you and your loved ones for life? You and your family don't have to work, ever. You can give to charity, pay other people to do those projects that you've been putting off, and so on and so on. But, you're still a Car Nut right? There begins the conundrum. Do you buy and fix cars, new premium cars, old muscle cars, or classics, or maybe, just maybe, do you buy the rights to an old departed automotive brand and bring it back to life. Hmm. Which brand? The problem with the old Pontiac was that it was an additional badge engineered vehicle in the portfolio of GM. The meant the brand was diluted by competition from its own parent company, in addition to the competition outside the camp. So, if it were to come back, it would have to be different. Yet, it would still need to keep true to its roots at the same time in order to wake up its armies of existing fans. Even those that aren't fans of Pontiac cannot deny that Pontiac has a long heritage of legendary vehicles. So do Packard, and Studebaker, and others. So, why would a lottery winner choose Pontiac as the marque to bring back? That's easy! Pontiac's long heritage is closely tied to performance vehicles that made many of a teenager drool. Even more important though is that Pontiac is still fresh on people's minds. The brand itself is only recently departed. So, Boomers, Generation X, and Millenials all would all be able to identify with it as opposed to brand names that disappeared multiple decades ago and that now have a more limited appeal. The return of Pontiac couldn't just be another launch of a badge engineered vehicle. It would have to be performance oriented, yes. But, it would have to be unique in some way, a niche brand. What niche though? Look at the automotive landscape now and you see that Tesla is the one out there grabbing at the wide open electric niche with success.

Classic Pontiac Trans Am Firebird Super Duty 455 sells for nearly $90,000

Historically, the Pontiac Firebird Trans Am raised the performance levels a notch or two over a plain Firebird in the muscle car hierarchy of the Sixties. But the Super Duty 455 version of the Trans Am — that number represents the cubic inches of the hand-assembled V8 engine — moved the performance needle big time in 1974. So much so that a clean example of the machine sold recently on the Hagerty Marketplace auction site for $89,296. Advertised with just under 54,000 miles on the clock and having undergone a thorough restoration, the Buccaneer Red model was one of just 943 Pontiac Firebirds equipped with the Super Duty 455 package for the 1974 model year. That build had also been offered in 1973. The Hagerty listing drew more than 21,000 views and 39 bids. According to Hagerty's valuation report, a similar car would be worth $85,700 in good condition, and $103,000 if it was in ‘“concours condition.” The Super Duty motor borrowed technology from the lineÂ’s 366-cubic-inch NASCAR engine, and featured heavy-duty connecting rods and an entirely new block with a revised crankshaft and heads to deliver a claimed 310 horsepower. The Firebird that sold was indeed loaded, with a three-speed Hydra-matic transmission (which surely reduced its overall value), power locks and windows, AC, dual exhausts, heavy duty stabilizer bars all around, and a “custom Interior trimmed in Red perforated Morrokide vinyl upholstery.” The entry of PontiacÂ’s pony car in the U.S., facing off against the Mustang and Camaro, dates back to 1967, when it was offered with an inline six and optional V8. The first Trans Ams were introduced two years later, the name derived from a handling package. General Motors ceased production of new Pontiacs in 2002 owing to declining sales and losing stakes in the sports coupe market. The big 455-cid V-8 had disappeared years earlier.

Junkyard Gem: 1987 Pontiac Firebird

From 1967 through 2002, the Pontiac Division offered the Firebird, close sibling to the Chevrolet Camaro. By the third generation, which debuted for the 1982 model year, it became more difficult to tell the two F-body cars apart at a glance and the Pontiac-exclusive engines of the earlier years disappeared, but the Firebird still retained its own personality and its own position in the GM marketing hierarchy. I still find the occasional 1982-1992 Camaro as I search car graveyards for interesting stuff, but the corresponding Firebirds have become scarce in recent years. Here's a base-engine-equipped '87, its Bright Red paint (yes, that was the official name for the color) faded by the Colorado sun as it awaits the crusher. Firebird shoppers had their choice of three engines in 1987: A 5.7-liter Chevy V8 (210 hp), a 5.0-liter Chevy V8 (205 hp) and the same 2.8-liter 60° V6 that went into the Fiero and countless front-drive GM sedans (135 hp). This car has the base engine. The third-gen F-body didn't weigh much (3,105 pounds for the '87 with six-banger, about what a 2020 Corolla weighs), so 135 horses was tolerable. Plenty of these cars got T-5 5-speed manual transmissions, but this one got the two-pedal setup. Camaro wheels, of course. Our Friend the Carburetor didn't disappear from new cars until the early 1990s in the United States, though electronic fuel injection had become very commonplace by 1987. Still, GM considered this car's EFI worth a door-handle brag. It's not worth fixing up a mashed six-cylinder third-gen Firebird, so we can see the route this car took to its final parking space. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. When you're about to be beaten to a pulp by catcalling, Olds-driving thugs, run to the Firebird! This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. So much big hair in these late-1980s Pontiac ads! Featured Gallery Junked 1987 Pontiac Firebird View 24 Photos Auto News Pontiac Automotive History Coupe Firebird pontiac firebird Junkyard Gems