1971 Pontiac Gp. V8 on 2040-cars

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Automakers tussle over owners of 'orphan' makes

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.

Junkyard Gem: 2000 Pontiac Sunfire coupe

In a few months, we'll reach the tenth anniversary of GM's axing of the venerable Pontiac brand. G6s, Vibes, and Matizes continued to be built until 2010, but I'm noticing a marked decrease in discarded Pontiacs lately, as I perform my junkyardy rituals. Here's a 2000 Pontiac Sunfire, photographed in a Colorado wrecking yard. The Sunfire was the near-identical sibling to the Chevrolet Cavalier, based on the long-running (1982-2005) J-Body platform. It was cheap and simple, looked pretty sporty (at least in coupe form), and every parts store in North America carried just about everything you'd need to keep one running. This coupe had to compete for sales not only with a vast and menacing array of imports but with GM's own Saturn SC2 (not to mention the Cavalier itself). Meanwhile, the J platform was showing its age more with each passing year. This car sports what must have been the complete line of Fatal Clothing bomber-nose-art/skate-punk/gang-tag-influenced decals, circa 2010. I actually photographed this car back in 2011, then misplaced the image files until last week. The stickers are very California-centric for a Colorado car, but then plenty of Californians — including me— move here. When you know you're a car's final owner, it's a lot easier to whip out the paint pens and redecorate the interior. Power came from the engine GM developed for the very first J-Bodies: the 2.2-liter 122 pushrod four-cylinder. 2002 was the last model year for 122-powered Sunfires and Cavaliers; the most affordable S-10/Sonoma/Hombre trucks got this engine through 2003. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. It even came with a remote, so bad Midwestern farmgirls could make quick getaways when caught in the act by enraged broom-wielding mothers. Featured Gallery Junked 2000 Pontiac Sunfire View 30 Photos Auto News Pontiac Automotive History

Looking Back At Oprah's Free-Car Giveaway 10 Years Later

Molly Vielweber's Pontiac G6 appears unremarkable at first glance. It wears forest green paint, rolls on five-spoke aluminum wheels, and it has a sizeable scrape in the driver's side door, the scar of a decade's worth of hard use. You wouldn't notice it parked at a big box store or cruising on the highway. Pontiac made hundreds of thousands of G6s in the 2000s, and a lot are still on the road. It's unremarkable in every way except for the front license plate, which reads, "Oprah 6." But this is not just any G6. This car is a part of television history. Vielweber won her G6 10 years ago at a taping of The Oprah Winfrey Show, when Oprah kicked off her 19th season in dramatic fashion by giving all 276 members of the studio audience a free car. It was an unprecedented stunt that changed lives, generated controversy and ultimately failed to provide enough of a marketing lift for Pontiac, which would be shuttered just over five years later. September 13 marks the 10-year anniversary of the memorable event, which caught everyone, including audience members, by surprise. In a masterful display of showmanship, Oprah dialed up the suspense to match the enormity – and cost – of the event. First she gave away 11 cars, which would have been a landmark TV promotion by itself. But then she coyly announced: "I've got a little twist." Models circulated throughout the audience carrying silver platters loaded with white boxes wrapped in red ribbon. One contained a set of keys, Oprah implied, for another audience member to win the final car. "Do not open it. Do not shake it," she commanded the crowd. Finally, with the suspense built to a fevered pitch, everyone opened their box. They all had keys. "You get a car! You get a car! You get a car! You get a car! Everybody gets a car!" Oprah exclaimed. "Everybody gets a car! Everybody gets a car!" This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Everybody did get a car. But not everyone kept it. William Toebe attended the show with his wife, Jillaine, and he immediately thought of the tax implications, which stretched to $6,000 or more for some audience members. It was a tough reality for many in the audience that day, some of which had been selected based on their need for a new car. "That responsible part of me stepped forward and wondered 'where am I going to get the money to pay the taxes?'" he recalled.