1969 Pontiac Grand Prix Minus Engine & Chrome on 2040-cars

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Looking Back At Oprah's Free-Car Giveaway 10 Years Later

Molly Vielweber's Pontiac G6 appears unremarkable at first glance. It wears forest green paint, rolls on five-spoke aluminum wheels, and it has a sizeable scrape in the driver's side door, the scar of a decade's worth of hard use. You wouldn't notice it parked at a big box store or cruising on the highway. Pontiac made hundreds of thousands of G6s in the 2000s, and a lot are still on the road. It's unremarkable in every way except for the front license plate, which reads, "Oprah 6." But this is not just any G6. This car is a part of television history. Vielweber won her G6 10 years ago at a taping of The Oprah Winfrey Show, when Oprah kicked off her 19th season in dramatic fashion by giving all 276 members of the studio audience a free car. It was an unprecedented stunt that changed lives, generated controversy and ultimately failed to provide enough of a marketing lift for Pontiac, which would be shuttered just over five years later. September 13 marks the 10-year anniversary of the memorable event, which caught everyone, including audience members, by surprise. In a masterful display of showmanship, Oprah dialed up the suspense to match the enormity – and cost – of the event. First she gave away 11 cars, which would have been a landmark TV promotion by itself. But then she coyly announced: "I've got a little twist." Models circulated throughout the audience carrying silver platters loaded with white boxes wrapped in red ribbon. One contained a set of keys, Oprah implied, for another audience member to win the final car. "Do not open it. Do not shake it," she commanded the crowd. Finally, with the suspense built to a fevered pitch, everyone opened their box. They all had keys. "You get a car! You get a car! You get a car! You get a car! Everybody gets a car!" Oprah exclaimed. "Everybody gets a car! Everybody gets a car!" This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Everybody did get a car. But not everyone kept it. William Toebe attended the show with his wife, Jillaine, and he immediately thought of the tax implications, which stretched to $6,000 or more for some audience members. It was a tough reality for many in the audience that day, some of which had been selected based on their need for a new car. "That responsible part of me stepped forward and wondered 'where am I going to get the money to pay the taxes?'" he recalled.

Remember when Pontiac made a Trans Am Kammback grocery getter?

Despite muscle cars having strong reputations as some of the most impractical cars one can buy, they've occasionally had one of the most useful and practical features a car can sport: a hatchback. In the 1980s, General Motors' Chevrolet Camaro and Pontiac Firebird had one, and it added respectable utility to the sports cars. But the people at GM thought they could make the F-Body cars even more useful. So, after a few clay-model experiments, Pontiac built three examples of an extended-roof 1985 Pontiac Trans Am Kammback concept. Spotted by GM Authority, one of these Trans Am Kammbacks (although "shooting brake" seems like the more apt descriptor) is going on the block at the Mecum Kissimmee auction in early January 2019. Reportedly only three of these prototypes/experiments/test mules were built to driveable specs, and this example, VIN No. EX4796, has additional history that might make it the ultimate example. According to Mecum, the show car, which has made appearances at numerous auto shows, also spent some time at the race track — just not as a participant. It was used as a pace car for PPG and IMSA racing and temporarily had a light bar and "two-way communications equipment." Following its pace duty, and after GM stopped the project from going any further, it was put into Pontiac Engineering's private collection for 13 years. Famous Michigan car collector and Pontiac dealership owner John McMullen then bought the car. He eventually sent it to Pontiac specialist Scott Tiemann for a full restoration to the gorgeous condition it is in today. As seen in the photos, the Trans Am features white paint over a gray leather interior. It houses a 5.0-liter V8 under the hood and has a five-speed manual transmission. The wild concept is rare enough to be super cool, but we can't help but think of an infinitely more practical, more modern, more powerful, and arguably more interesting car we'd rather have. Manual Cadillac CTS-V Sport Wagon in Black Diamond anybody? Or, if you don't care about the extra doors, perhaps the Callaway's Corvette AeroWagen is more applicable. Either way, we're in full support of any shooting brakes we can find. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Pontiac could be a phoenix rising from the ashes

Of the deceased American car companies from the past 50 years such as Hummer, Mercury, Oldsmobile, Plymouth and Saturn, I believe the most worthy resurrection would be Pontiac. After all, it's no longer politically correct to drive an ex-military vehicle with single-digit gas mileage, nor do Millennials and Gen-Xers desire AARP-associated nameplates such as Mercury or Oldsmobile. Pontiac was originally founded in 1893 by Albert G. North and Harry G. Hamilton as the Pontiac Buggy Company, due to their location in Pontiac, Michigan. But as the early 1900s automotive revolution took off, they shifted their focus from horse-drawn carriages to motorized transportation. Taking a cue from Oakland County where they were based, they rebranded their organization as the Oakland Motor Company. Within a couple years, sales of Oakland cars were so good that it caught the attention of General Motors and they bought the company. In 1926, GM premiered the first Pontiac and its name drew inspiration from the legendary Native American War Chief, who was famous for the Battle of Bloody Run and opposition of British forces. His likeness was used in early promotional materials as well as the vehicle's emblem which was referred to simply as the "Indian Head". In 1956, the outdated emblem was replaced with a new, sleeker logo that resembled a red arrow head. It was known as "The Dart" and featured a singular star in the center which may have been a nod to Pontiac's successful Star Chief model. The 1960s saw the introduction of several popular models such as the GTO and the Firebird. The GTO was initially offered as an option package on the 1964 Tempest, and the name was the brainchild of John Delorean, who would later go on to form his own eponymous automobile company. The Firebird debuted in 1967 as a pony-car foil to Ford's award-winning Mustang. Although mechanically similar to Chevrolet's Camaro, the Firebird boasted a distinct sheetmetal nose and tail to help visually distinguish it. The 1980s were another adventurous time for Pontiac, and GM took advantage of the sales momentum by running a successful ad campaign. It proclaimed "We Build Excitement" and highlighted an arrangement with musicians Daryl Hall and John Oats. The fiery Fiero was a home-run for Pontiac and it was introduced in 1983 as an '84 model. Not only was it the first U.S. produced mid-engine sports coupe, but it also utilized lightweight, dent-resistant body panels.