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Automakers tussle over owners of 'orphan' makes

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.

Celebrate the summer solstice by building the Pontiac Solstice shooting brake GM never did

Happy summer solstice, everyone! To celebrate, we have a particularly unusual eBay find connected to the Pontiac Solstice sports car. A seller has leftover inventory of fiberglass hardtops designed to turn the Pontiac Solstice roadster into a shooting brake. The seller says they came from a since-closed Indiana company, and they're clearly inspired by another aftermarket part and even a GM concept that never saw the light of day. We'll start from the beginning: the stillborn Chevy Nomad concept. It was a concept that came out about the same time as the original Solstice concept, and it was clearly based on the same platform, featuring a small two-door body and a long nose. It also had unashamedly retro Nomad wagon design cues and cues from the original Corvette. The car never saw production, but clearly people were interested in having a wagon-like sports car. That brings us to the next bit of history with an aftermarket hardtop developed by German company EDAG. We saw a prototype in person, and the overall shape seemed to fit the car — and the wraparound window design certainly seemed Nomadic. Besides the unique look, the hardtop and its functional hatch made the Solstice roadster's miniscule cargo space far more usable. It doesn't appear many of the tops were sold, though. These tops on eBay look very similar to the EDAG tops, though it's not clear if they're a direct replica or something similar. Being that the parts are leftover inventory, the seller notes that some of the tops may be missing pieces for installation, so only those who are handy with bodywork and fasteners, or who are able to lean on someone who is, need apply. Even with some extra work, if you really want a Solstice shooting brake, this is likely easier and cheaper than commissioning a shop to custom-build a roof for your. If you're interested, check out the link. They're $499.99 apiece, and the seller will also provide a set of seals and gaskets for the top for an extra $125.

GM doing fine at retaining Pontiac owners

This isn't the first time we've reported positive news about General Motors retaining former Pontiac owners. Get a few more stories like this latest report from Edmund's Auto Observer, and it will mark an ongoing positive trend for GM. Edmunds.com crunched the numbers to see how well the General is hanging on to customers after shutting out the lights at Pontiac, and it found that nearly 40 percent of Pontiac owners stayed with a vehicle from a General Motors brand.
The numbers are a little lower than an earlier R.L. Polk & Company study, but Edmunds says General Motors is keeping more former Pontiac buyers than it has since 2007. Most are turning to vehicles from Chevrolet, especially during January and February of 2011, when GM incentivized Pontiac owners to stay under the umbrella. Those moves seem to have worked, and 28.1 percent of Pontiac owners trading up made the jump into a Bowtie.
Buyers that have gone elsewhere have largely stayed loyal to Domestic automakers, with Ford picking up the most conquests from Pontiac, with 9.4 percent switching. Toyota and Honda picked up 7.4 percent of the pool of former Pontiac drivers. The numbers are defying any predictions that Pontiac buyers would completely exit the General Motors fold, and have climbed up closer to parity with the retention figures of other GM brands from a 2009 low of only 16 percent retention.