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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

This KITT replica sold at auction for $32,500

UPDATE: This 1987 Pontiac Firebird Trans Am KITT replica officially sold for $32,500. Here's hoping the new owner has a blast throwin' it into Pursuit Mode. Let's get one thing straight right off the bat: This isn't a perfect KITT replica. The original KITT used in the Knight Rider TV series was based on a 1982 Pontiac Firebird Trans Am. The one you see above, which is currently for sale at auction site Bring A Trailer, is a 1987 model, and since it's a GTA edition, it has some extra body cladding that the smooth-sided television car lacked. That aside, most casual observers would probably never notice the difference, and even those who did (like us) are still likely to be impressed by the car's transformation. This KITT replica is powered by a 5.0-liter V8 engine mated to a four-speed automatic transmission. It ought to be fairly quick, though quite a bit shy of the fictional car's very fictional 300-mph top speed. We're not exactly Knight Rider experts, but some quick Google sleuthing suggests that the Knight Industries Two Thousand supposedly cost more than $11,000,000 to build in Hollywoodland. This one will surely command a significantly lower sum — as of this writing, it's been bid up to $18,000 with four days remaining on the auction. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. For those truly fanatical about accuracy, here's a video of one of the originals visiting Jay Leno's Garage for reference. There are several videos of the car that detail its modifications inside and out, but suffice it to say it seems to be a well-sorted replica. Here's hoping its new owner keeps it well clear of other KARRs. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Junkyard Gem: 1987 Pontiac Firebird

From 1967 through 2002, the Pontiac Division offered the Firebird, close sibling to the Chevrolet Camaro. By the third generation, which debuted for the 1982 model year, it became more difficult to tell the two F-body cars apart at a glance and the Pontiac-exclusive engines of the earlier years disappeared, but the Firebird still retained its own personality and its own position in the GM marketing hierarchy. I still find the occasional 1982-1992 Camaro as I search car graveyards for interesting stuff, but the corresponding Firebirds have become scarce in recent years. Here's a base-engine-equipped '87, its Bright Red paint (yes, that was the official name for the color) faded by the Colorado sun as it awaits the crusher. Firebird shoppers had their choice of three engines in 1987: A 5.7-liter Chevy V8 (210 hp), a 5.0-liter Chevy V8 (205 hp) and the same 2.8-liter 60° V6 that went into the Fiero and countless front-drive GM sedans (135 hp). This car has the base engine. The third-gen F-body didn't weigh much (3,105 pounds for the '87 with six-banger, about what a 2020 Corolla weighs), so 135 horses was tolerable. Plenty of these cars got T-5 5-speed manual transmissions, but this one got the two-pedal setup. Camaro wheels, of course. Our Friend the Carburetor didn't disappear from new cars until the early 1990s in the United States, though electronic fuel injection had become very commonplace by 1987. Still, GM considered this car's EFI worth a door-handle brag. It's not worth fixing up a mashed six-cylinder third-gen Firebird, so we can see the route this car took to its final parking space. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. When you're about to be beaten to a pulp by catcalling, Olds-driving thugs, run to the Firebird! This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. So much big hair in these late-1980s Pontiac ads! Featured Gallery Junked 1987 Pontiac Firebird View 24 Photos Auto News Pontiac Automotive History Coupe Firebird pontiac firebird Junkyard Gems