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A case for Pontiac's return

Sadly, many brands have disappeared off of the automotive landscape over the decades. Many people have imagined over the years of restarting defunct automotive brands. A few of those dreamers even made prototypes to shop around and to established connections with investors. But, alas poor Yorick, however valiant an effort, many brands are shuttered for good, rarely to be heard of again except in historical tales or maybe seen in car shows. So, what do you do when you win the lottery? Not just any lottery... In fact, it is a lottery that takes care of you and your loved ones for life? You and your family don't have to work, ever. You can give to charity, pay other people to do those projects that you've been putting off, and so on and so on. But, you're still a Car Nut right? There begins the conundrum. Do you buy and fix cars, new premium cars, old muscle cars, or classics, or maybe, just maybe, do you buy the rights to an old departed automotive brand and bring it back to life. Hmm. Which brand? The problem with the old Pontiac was that it was an additional badge engineered vehicle in the portfolio of GM. The meant the brand was diluted by competition from its own parent company, in addition to the competition outside the camp. So, if it were to come back, it would have to be different. Yet, it would still need to keep true to its roots at the same time in order to wake up its armies of existing fans. Even those that aren't fans of Pontiac cannot deny that Pontiac has a long heritage of legendary vehicles. So do Packard, and Studebaker, and others. So, why would a lottery winner choose Pontiac as the marque to bring back? That's easy! Pontiac's long heritage is closely tied to performance vehicles that made many of a teenager drool. Even more important though is that Pontiac is still fresh on people's minds. The brand itself is only recently departed. So, Boomers, Generation X, and Millenials all would all be able to identify with it as opposed to brand names that disappeared multiple decades ago and that now have a more limited appeal. The return of Pontiac couldn't just be another launch of a badge engineered vehicle. It would have to be performance oriented, yes. But, it would have to be unique in some way, a niche brand. What niche though? Look at the automotive landscape now and you see that Tesla is the one out there grabbing at the wide open electric niche with success.

Steve McQueen barn find: Movie Trans Am surfaces after almost 40 years

An important Steve McQueen film car has emerged from barn storage. No, it's not yet another " Bullitt" Mustang, quite the contrary: The car in question is a 1980 Pontiac Trans Am, and it starred in McQueen's final film, " The Hunter." In the movie, McQueen plays a bounty hunter, and while in " Bullitt" he's quite the wheelman, that's not the case in this one. McQueen's character, "Papa" Thorson, is a horrible driver, and the Trans Am is far too much car for him. A chase sequence sees McQueen driving a combine harvester to catch the perps who are driving his stolen rental Pontiac, and the Trans Am ends up blown in half with dynamite, then returned to the airport on a trailer. The driver of said GMC truck and trailer combination, Harold McQueen (no relation), received the title of the first car used in filming, and for the following decades planned to fix the now-ruined car, but never got around to it. Instead, the 1,300-mile Pontiac wreck sat on a farm for nearly 40 years, until Harold decided to sell it to an enthusiast. There's studio documentation proving the car's pedigree, and stunt modifications can be seen in the Pontiac's floor and dash. While it's obviously in dreadful condition, the car remained more intact than the other stunt car the film crew blew up even more spectacularly — that car ended up as the pile of parts in the airport scene, and those bits and pieces were eventually dropped off at a junkyard after a Pontiac dealer refused them. McQueen did also drive a 1951 Chevrolet in the film, and kept that yellow convertible after filming was wrapped up. Sadly, he was diagnosed with cancer just a month later, after reportedly being in poor health during the shooting, and passed away in December 1980. The yellow Chevy stayed with his estate for some years, later getting restored and auctioned. Right now, it's not clear what the Trans Am's fate will be. The car's current owner, Calvin Riggs from Carlyle Motors in Katy, Texas, wants to know more about the Trans Am and the film shoot: His post on Hemmings includes a lot of information, but more would be useful. Related Video:

Junkyard Gem: 1980 Pontiac Phoenix LJ Hatchback

The car-building world was rushing headlong into front-wheel-drive by the late 1970s, eager to reap the weight-saving and space-enhancing benefits of front-drive designs. General Motors designed an innovative FWD platform to replace the embarrassingly outdated Chevrolet Nova and its siblings, and that ended up being the Chevrolet Citation. The other US-market GM car divisions (except Cadillac) got a piece of the X-Body action, and the Pontiac version was called the Phoenix. Here's one of those first-year Phoenixes, not doing a very good job of rising from its snow-covered ashes in a Colorado self-service yard. Pontiac had used the Phoenix name on a luxed-up iteration of Pontiac's version of the Chevy Nova during the 1977-1979 model years, and so it made sense to apply that name to the Pontiac-ized Citation. Phoenix production continued through the 1984 model year (the Citation managed to hang on through 1985). Just to confuse everyone, the Nova name was revived in 1985, on a NUMMI-built Toyota Corolla. The LJ trim level was the nicest one for the 1980 Phoenix, and it included lots of trim upgrades and convenience features. However, even Phoenix LJ buyers had to pay extra for a three-speed automatic transmission instead of the base four-on-the-floor manual ($337, or about $1,291 in 2022 dollars). If you wanted air conditioning, that was another $564 and you had to get the $164 power steering and the $76 power brakes with it (total cost in 2022 dollars: $3,080). Affordable cars weren't so affordable back then, not once you started adding basic options. Both generations of the Phoenix had grilles influenced by those of the Pontiacs of earlier years. The base engine was the chugging 2.5-liter Iron Duke four-cylinder, but a 2.8-liter V6 was optional. This car has the V6, rated at 115 horsepower rather than the Duke's miserable 90 horses. The price tag: 225 bucks, or 862 inflation-adjusted 2022 bucks. The Phoenix was available just as a two-door coupe and five-door hatchback. The MSRP on this car would have started at $6,127, or around $23,469 now. That would have been a pretty good deal even after paying for the options, with the Phoenix's excellent mix of good interior space and solid fuel economy… but the Citation and its kin (the Oldsmobile Omega and Buick Skylark as well as the Phoenix) suffered from seemingly endless, highly publicized recalls and quality problems.