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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

700 horsepower Porsche GT2 RS is the wildest 911 ever

The Porsche 911 comes in a variety of flavors, each filling a certain taste for a certain customer. Sitting atop the range is the new 911 GT2 RS. In previous generations, the GT2 had a bit of a reputation as a widowmaker, a 911 with massive power that could snap and bite with the slightest agitation. Porsche says the new model has been civilized, but with 700 horsepower going to the rear wheels, we're sure it's going to be as mad as ever. Power comes from a highly massaged version of the 3.8-liter flat-six from the 911 Turbo S. The rear-mounted engine makes an outrageous 700 horsepower and 553 lb-ft of torque. Like we previously reported, the new car will use water injection to help keep things cool. The only transmission is Porsche's PDK. While enthusiasts may lament the loss of the manual, the RS models have always been about performance above all else. Simply put, the PDK is the better performance option. All that power translates to a 0-60 mph time of 2.7 seconds and a top speed of 211 mph. The engine makes 80 more horsepower than the previous model. That makes it the most powerful road-going 911 ever built. In fact, the 887 horsepower 918 Spyder is the only road-going Porsche that makes more power. The fact that Porsche trusts all of that power to go to the rear is both thrilling and terrifying at the same time. In order to manage traction, the GT2 RS gets a number of upgrades. Rear-wheel steering has become commonplace in the 911 lineup, so it's no surprise to see it here. Sticky tires with 265/35 ZR 20 section rubber at the front and 325/30 ZR 21 section rubber at the rear keep things planted. That comically large rear wing adds downforce, adding to stability. The car gets standard carbon ceramic brakes. While some people prefer traditional rotors for the street, like the PDK, this is all about performance. A number of intakes and outlets complement the rear wing and maximize aerodynamic efficiency. It's a bit of a surprise that with all the focus on downforce, the GT2 RS still manages to top out at 211 mph. The hood, front wings, wheel housing vents, door mirrors, side air intakes, parts of the rear end, and a number of interior components are all made from carbon fiber. The roof has been made of magnesium. If you want to drop any pretense of civility and comfort in the pursuit of speed, Porsche is offering a Weissach package that shaves off another 40 pounds from the already impressive wet weight of 3,241.

Question of the Day: Most degraded car name?

When Ford came up with a not-so-sporty version of the Pinto and slapped Mustang badges on it in 1974, that was a low point for the Mustang name. When Chrysler applied the venerable Town & Country name on perfectly functional but unglamorous minivans, it saddened many of us. But perhaps the biggest demotion for a once-proud model came when, in 1988, General Motors imported a misery-enhancing Daewoo from Korea and called it the Pontiac LeMans. The original Pontiac LeMans was a great-looking midsize car with fairly advanced (for the time) suspension design and engine options including potent V8s and a screaming overhead-cam straight-six. The Daewoo-based Pontiac LeMans was a cramped, shoddy hooptie that served only to ruin the LeMans name forever, while stealing sales from the Suzuki-based Chevrolet Sprint. Sure, using the once-respected Monterey name on the Mercurized Ford Freestar was bad, but Mercury didn't have long to live at that point. I say the downward spiral of the LeMans name was the most agonizing in automotive history. What do you think? Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Auto News Ford Mercury Pontiac Automotive History Classics questions ford pinto names