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Automakers tussle over owners of 'orphan' makes

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.

Junkyard Gem: 1986 Pontiac Fiero 2M4

The mid-engined, plastic-bodied Pontiac Fiero two-seater caused great excitement when it hit the streets as a 1984 model, then became something of an embarrassment for GM when its design flaws became clear to the car-buying public. Still, when a V6 engine became available for 1985, followed by a fastback roof for 1986, the air of Pontiac Excitement around the Fiero lingered to a certain extent. We took a look at a discarded '86 Fiero GT with both the 2.8-liter V6 and the fastback body last year, and now we'll take a look at an example of the econo-commuter four-cylinder notchback version from the same year. Pontiac used the 2M4 designation (standing for two seats, mid-engine, four cylinders) on four-cylinder Fieros, while the six-cylinder cars were known as 2M6s. 2M4 decals went on four-banger Fieros for the 1984-1986 model years, while 2M6 decals seem to have been applied less consistently to the V6 cars of that period. During the early development period of the car that became the Fiero, the idea was that it would be a nimble sports car with a lightweight engine. Then the plan shifted, with the Fiero intended to be a gas-sipping commuter. When the car finally hit showrooms, it was a lot heavier than intended, it had a Chevy Citation front suspension in the back plus a Chevette front suspension, and its engine was the low-revving, weighty Iron Duke 2.5-liter straight-four. The Duke was about the least sports-car-appropriate four-cylinder engine The General could dredge up from his parts bins, but it was cheap and there was no shortage of production capacity. By the time the Fiero came out, the Iron Duke had been renamed the Tech 4. This one was rated at 92 horsepower and 132 pound-feet. The V6 Fieros get all the press today, but plenty of the Duked versions were sold (amazingly, the Chevrolet Camaro was available with Iron Duke power from 1982 through 1986). The emissions sticker tells us that this was a California-market car, rather than the "49-state" model the rest of the country got. California-specific emissions hardware added $99 to this car's price ($277 in 2023 dollars). While this car is a base model, the original buyer loaded it with options. The transmission is a three-speed automatic, priced at $465 (about $1,303 in 2023 dollars). A five-speed manual was standard equipment on the 1986 Fiero, though the old-fashioned four-speed manual was still available for a $50 credit ($140 now).

Classic Pontiac Trans Am Firebird Super Duty 455 sells for nearly $90,000

Historically, the Pontiac Firebird Trans Am raised the performance levels a notch or two over a plain Firebird in the muscle car hierarchy of the Sixties. But the Super Duty 455 version of the Trans Am — that number represents the cubic inches of the hand-assembled V8 engine — moved the performance needle big time in 1974. So much so that a clean example of the machine sold recently on the Hagerty Marketplace auction site for $89,296. Advertised with just under 54,000 miles on the clock and having undergone a thorough restoration, the Buccaneer Red model was one of just 943 Pontiac Firebirds equipped with the Super Duty 455 package for the 1974 model year. That build had also been offered in 1973. The Hagerty listing drew more than 21,000 views and 39 bids. According to Hagerty's valuation report, a similar car would be worth $85,700 in good condition, and $103,000 if it was in ‘“concours condition.” The Super Duty motor borrowed technology from the lineÂ’s 366-cubic-inch NASCAR engine, and featured heavy-duty connecting rods and an entirely new block with a revised crankshaft and heads to deliver a claimed 310 horsepower. The Firebird that sold was indeed loaded, with a three-speed Hydra-matic transmission (which surely reduced its overall value), power locks and windows, AC, dual exhausts, heavy duty stabilizer bars all around, and a “custom Interior trimmed in Red perforated Morrokide vinyl upholstery.” The entry of PontiacÂ’s pony car in the U.S., facing off against the Mustang and Camaro, dates back to 1967, when it was offered with an inline six and optional V8. The first Trans Ams were introduced two years later, the name derived from a handling package. General Motors ceased production of new Pontiacs in 2002 owing to declining sales and losing stakes in the sports coupe market. The big 455-cid V-8 had disappeared years earlier.