2000 Pontiac Firebird Base Coupe 2-door 3.8l on 2040-cars

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Pontiac could be a phoenix rising from the ashes

Of the deceased American car companies from the past 50 years such as Hummer, Mercury, Oldsmobile, Plymouth and Saturn, I believe the most worthy resurrection would be Pontiac. After all, it's no longer politically correct to drive an ex-military vehicle with single-digit gas mileage, nor do Millennials and Gen-Xers desire AARP-associated nameplates such as Mercury or Oldsmobile. Pontiac was originally founded in 1893 by Albert G. North and Harry G. Hamilton as the Pontiac Buggy Company, due to their location in Pontiac, Michigan. But as the early 1900s automotive revolution took off, they shifted their focus from horse-drawn carriages to motorized transportation. Taking a cue from Oakland County where they were based, they rebranded their organization as the Oakland Motor Company. Within a couple years, sales of Oakland cars were so good that it caught the attention of General Motors and they bought the company. In 1926, GM premiered the first Pontiac and its name drew inspiration from the legendary Native American War Chief, who was famous for the Battle of Bloody Run and opposition of British forces. His likeness was used in early promotional materials as well as the vehicle's emblem which was referred to simply as the "Indian Head". In 1956, the outdated emblem was replaced with a new, sleeker logo that resembled a red arrow head. It was known as "The Dart" and featured a singular star in the center which may have been a nod to Pontiac's successful Star Chief model. The 1960s saw the introduction of several popular models such as the GTO and the Firebird. The GTO was initially offered as an option package on the 1964 Tempest, and the name was the brainchild of John Delorean, who would later go on to form his own eponymous automobile company. The Firebird debuted in 1967 as a pony-car foil to Ford's award-winning Mustang. Although mechanically similar to Chevrolet's Camaro, the Firebird boasted a distinct sheetmetal nose and tail to help visually distinguish it. The 1980s were another adventurous time for Pontiac, and GM took advantage of the sales momentum by running a successful ad campaign. It proclaimed "We Build Excitement" and highlighted an arrangement with musicians Daryl Hall and John Oats. The fiery Fiero was a home-run for Pontiac and it was introduced in 1983 as an '84 model. Not only was it the first U.S. produced mid-engine sports coupe, but it also utilized lightweight, dent-resistant body panels.

Porsche Boxster Spyder to get GT3's 4.0-liter flat six?

It's been a merry-go-round the past few months, the rumormill focused on what will power the next Porsche Boxster Spyder. First came hearsay of a flat-six going into the special edition of a model line known for its turbocharged four-cylinder engines. Then came tattling that the flat-six in question was the naturally aspirated, 4.0-liter from the 911 GT3. A couple of weeks ago we wrote " we'd be surprised if Porsche packed anything other than a turbocharged flat-four under the skin." But Autocar has a new report that, indeed, a downtuned version of the 500-horsepower 4.0-liter from the GT3's rump will move to the Boxster Spyder's midsection. The Autocar piece follows a Wheels magazine article from last November, and the prediction isn't outrageous. When Car and Driver reviewed the last Boxster Spyder, it wrote, "the hand-me-down six comes from the older 911 Carrera S, not to be confused with the new turbocharged 3.0-liter flat-six that powers the refreshed 911." If we can believe a recent report from Automobile about the 992-series 911 due later this year, the same thing is happening: The 991.2-series GT3 bequeaths its powerplant to the smaller sibling, and the 992-series GT3 moves to a 3.8-liter, twin-turbo flat-six with around 550 hp. Autocar quotes Andreas Preuninger, the Porsche engineer leading the development of all of these wunderkinds, saying of the Boxster earlier this year, "Natural aspiration is one of our main USPs. ... [We] think we can achieve throttle response and immediacy a little bit better with an atmospheric high-revving engine than any kind of turbo." We'll guess that means, by inference, that the GT3 is about to age out of naturally-aspirated university. The limited-edition Boxster Spyder might carry the torch with the 4.0-liter, with output somewhere around 430 hp. The Cayman GT4 could do the same. Or, who knows, an evolution of the 375-hp, 3.8-liter flat-six in the previous Boxster Spyder might burble out of left field. We expect to see the Boxster Spyder late this year. Until then, we'll wait to see what the merry-go-round says next time the Zuffenhausen horse comes around. Related Video: Featured Gallery Porsche 718 Boxster Spyder spy shots View 13 Photos News Source: Autocar via JalopnikImage Credit: CarPix Rumormill Pontiac Convertible Luxury Special and Limited Editions Performance porsche 911 gt3

GM doing fine at retaining Pontiac owners

This isn't the first time we've reported positive news about General Motors retaining former Pontiac owners. Get a few more stories like this latest report from Edmund's Auto Observer, and it will mark an ongoing positive trend for GM. Edmunds.com crunched the numbers to see how well the General is hanging on to customers after shutting out the lights at Pontiac, and it found that nearly 40 percent of Pontiac owners stayed with a vehicle from a General Motors brand.
The numbers are a little lower than an earlier R.L. Polk & Company study, but Edmunds says General Motors is keeping more former Pontiac buyers than it has since 2007. Most are turning to vehicles from Chevrolet, especially during January and February of 2011, when GM incentivized Pontiac owners to stay under the umbrella. Those moves seem to have worked, and 28.1 percent of Pontiac owners trading up made the jump into a Bowtie.
Buyers that have gone elsewhere have largely stayed loyal to Domestic automakers, with Ford picking up the most conquests from Pontiac, with 9.4 percent switching. Toyota and Honda picked up 7.4 percent of the pool of former Pontiac drivers. The numbers are defying any predictions that Pontiac buyers would completely exit the General Motors fold, and have climbed up closer to parity with the retention figures of other GM brands from a 2009 low of only 16 percent retention.