1998 Pontiac Firebird Trans Am Non Ws6 Ls1 on 2040-cars

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A case for Pontiac's return

Sadly, many brands have disappeared off of the automotive landscape over the decades. Many people have imagined over the years of restarting defunct automotive brands. A few of those dreamers even made prototypes to shop around and to established connections with investors. But, alas poor Yorick, however valiant an effort, many brands are shuttered for good, rarely to be heard of again except in historical tales or maybe seen in car shows. So, what do you do when you win the lottery? Not just any lottery... In fact, it is a lottery that takes care of you and your loved ones for life? You and your family don't have to work, ever. You can give to charity, pay other people to do those projects that you've been putting off, and so on and so on. But, you're still a Car Nut right? There begins the conundrum. Do you buy and fix cars, new premium cars, old muscle cars, or classics, or maybe, just maybe, do you buy the rights to an old departed automotive brand and bring it back to life. Hmm. Which brand? The problem with the old Pontiac was that it was an additional badge engineered vehicle in the portfolio of GM. The meant the brand was diluted by competition from its own parent company, in addition to the competition outside the camp. So, if it were to come back, it would have to be different. Yet, it would still need to keep true to its roots at the same time in order to wake up its armies of existing fans. Even those that aren't fans of Pontiac cannot deny that Pontiac has a long heritage of legendary vehicles. So do Packard, and Studebaker, and others. So, why would a lottery winner choose Pontiac as the marque to bring back? That's easy! Pontiac's long heritage is closely tied to performance vehicles that made many of a teenager drool. Even more important though is that Pontiac is still fresh on people's minds. The brand itself is only recently departed. So, Boomers, Generation X, and Millenials all would all be able to identify with it as opposed to brand names that disappeared multiple decades ago and that now have a more limited appeal. The return of Pontiac couldn't just be another launch of a badge engineered vehicle. It would have to be performance oriented, yes. But, it would have to be unique in some way, a niche brand. What niche though? Look at the automotive landscape now and you see that Tesla is the one out there grabbing at the wide open electric niche with success.

Rumormill: DeLorean Motor Company considering rescuing Pontiac Solstice?

DeLorean Motor Company Pontiac Solstice renderings - Click above for high-res image gallery
General Motors has made a science out of sharing platforms. So when the company's Kappa platform was introduced for a new rear-drive roadster to be distributed across three different motor divisions, you'd have figured the program was pretty safe, right? Unfortunately for the workers at the Wilmington Assembly Plant which manufactured the Kappa roadsters, those three divisions were Pontiac, Saturn and Opel - three units which the General has either sold or shut down. Which is a shame, because a perfectly good rear-drive roadster platform is a heck of a thing to waste.
In one of the strangest rumors we've heard recently, however, our compatriots over at Jalopnik report that the DeLorean Motor Company (yes, that DeLorean Motor Company) is considering buying the plant and the platform from GM and putting it back into production as a new DMC.

Remember when Pontiac made a Trans Am Kammback grocery getter?

Despite muscle cars having strong reputations as some of the most impractical cars one can buy, they've occasionally had one of the most useful and practical features a car can sport: a hatchback. In the 1980s, General Motors' Chevrolet Camaro and Pontiac Firebird had one, and it added respectable utility to the sports cars. But the people at GM thought they could make the F-Body cars even more useful. So, after a few clay-model experiments, Pontiac built three examples of an extended-roof 1985 Pontiac Trans Am Kammback concept. Spotted by GM Authority, one of these Trans Am Kammbacks (although "shooting brake" seems like the more apt descriptor) is going on the block at the Mecum Kissimmee auction in early January 2019. Reportedly only three of these prototypes/experiments/test mules were built to driveable specs, and this example, VIN No. EX4796, has additional history that might make it the ultimate example. According to Mecum, the show car, which has made appearances at numerous auto shows, also spent some time at the race track — just not as a participant. It was used as a pace car for PPG and IMSA racing and temporarily had a light bar and "two-way communications equipment." Following its pace duty, and after GM stopped the project from going any further, it was put into Pontiac Engineering's private collection for 13 years. Famous Michigan car collector and Pontiac dealership owner John McMullen then bought the car. He eventually sent it to Pontiac specialist Scott Tiemann for a full restoration to the gorgeous condition it is in today. As seen in the photos, the Trans Am features white paint over a gray leather interior. It houses a 5.0-liter V8 under the hood and has a five-speed manual transmission. The wild concept is rare enough to be super cool, but we can't help but think of an infinitely more practical, more modern, more powerful, and arguably more interesting car we'd rather have. Manual Cadillac CTS-V Sport Wagon in Black Diamond anybody? Or, if you don't care about the extra doors, perhaps the Callaway's Corvette AeroWagen is more applicable. Either way, we're in full support of any shooting brakes we can find. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.