1997 Pontiac Firebird Formula Ws6 Coupe 2-door 5.7l 6 Spd on 2040-cars

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A case for Pontiac's return

Sadly, many brands have disappeared off of the automotive landscape over the decades. Many people have imagined over the years of restarting defunct automotive brands. A few of those dreamers even made prototypes to shop around and to established connections with investors. But, alas poor Yorick, however valiant an effort, many brands are shuttered for good, rarely to be heard of again except in historical tales or maybe seen in car shows. So, what do you do when you win the lottery? Not just any lottery... In fact, it is a lottery that takes care of you and your loved ones for life? You and your family don't have to work, ever. You can give to charity, pay other people to do those projects that you've been putting off, and so on and so on. But, you're still a Car Nut right? There begins the conundrum. Do you buy and fix cars, new premium cars, old muscle cars, or classics, or maybe, just maybe, do you buy the rights to an old departed automotive brand and bring it back to life. Hmm. Which brand? The problem with the old Pontiac was that it was an additional badge engineered vehicle in the portfolio of GM. The meant the brand was diluted by competition from its own parent company, in addition to the competition outside the camp. So, if it were to come back, it would have to be different. Yet, it would still need to keep true to its roots at the same time in order to wake up its armies of existing fans. Even those that aren't fans of Pontiac cannot deny that Pontiac has a long heritage of legendary vehicles. So do Packard, and Studebaker, and others. So, why would a lottery winner choose Pontiac as the marque to bring back? That's easy! Pontiac's long heritage is closely tied to performance vehicles that made many of a teenager drool. Even more important though is that Pontiac is still fresh on people's minds. The brand itself is only recently departed. So, Boomers, Generation X, and Millenials all would all be able to identify with it as opposed to brand names that disappeared multiple decades ago and that now have a more limited appeal. The return of Pontiac couldn't just be another launch of a badge engineered vehicle. It would have to be performance oriented, yes. But, it would have to be unique in some way, a niche brand. What niche though? Look at the automotive landscape now and you see that Tesla is the one out there grabbing at the wide open electric niche with success.

Want to buy a worst-in-show-winning Faux Ferrari Fiero?

UPDATE: This heap sold for $5,001. But don't fret, there are more terrible cars out there for the taking if that's your thing. Today we bring you something truly terrible. It's not just a fake Ferrari built on the guts of an old Pontiac Fiero, it's actually the world's worst fake Ferrari built on the guts of an old Pontiac Fiero. And it's got the award from the Concours d'Lemons to prove it. It's so heinous, in fact, that it has somehow managed to become desirable, at least judging by the bidding history of this bright red affront to Maranello. Powered by a 140-horsepower 2.8-liter V6 engine (covered by an unconvincing and broken fake V12 cover) hooked to an automatic gearbox, this gloriously poor Prancing Horse won't be winning many stoplight drag races. There are bundles of stray wires hanging down from the dashboard, it has high mileage, most of its lights don't work, and it's ugly. Like, really ugly. And to top it off, this Fauxrarri can't currently be registered in its home state of California because it has failed its most recent smog test. Put simply, you're looking at a total piece of junk. But a piece of junk with internet notoriety, having been featured on an episode of Jay Leno's Garage after attending the 2019 Quail Motorsports Gathering — by mistake at first, and then earning a special place next to the porta potties — being the focus of a video series on YouTube and winning the aforementioned ribbon for Worst in Show at Lemons. Somehow, bidding has topped $4,000 at the time of this writing. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. If you want to earn the ire of your neighbors — and to be clear, we really wouldn't recommend it — click on over to Cars & Bids to view the auction. There are four days left to hit the "bid" button. Consider yourself warned. Related Video:

Looking Back At Oprah's Free-Car Giveaway 10 Years Later

Molly Vielweber's Pontiac G6 appears unremarkable at first glance. It wears forest green paint, rolls on five-spoke aluminum wheels, and it has a sizeable scrape in the driver's side door, the scar of a decade's worth of hard use. You wouldn't notice it parked at a big box store or cruising on the highway. Pontiac made hundreds of thousands of G6s in the 2000s, and a lot are still on the road. It's unremarkable in every way except for the front license plate, which reads, "Oprah 6." But this is not just any G6. This car is a part of television history. Vielweber won her G6 10 years ago at a taping of The Oprah Winfrey Show, when Oprah kicked off her 19th season in dramatic fashion by giving all 276 members of the studio audience a free car. It was an unprecedented stunt that changed lives, generated controversy and ultimately failed to provide enough of a marketing lift for Pontiac, which would be shuttered just over five years later. September 13 marks the 10-year anniversary of the memorable event, which caught everyone, including audience members, by surprise. In a masterful display of showmanship, Oprah dialed up the suspense to match the enormity – and cost – of the event. First she gave away 11 cars, which would have been a landmark TV promotion by itself. But then she coyly announced: "I've got a little twist." Models circulated throughout the audience carrying silver platters loaded with white boxes wrapped in red ribbon. One contained a set of keys, Oprah implied, for another audience member to win the final car. "Do not open it. Do not shake it," she commanded the crowd. Finally, with the suspense built to a fevered pitch, everyone opened their box. They all had keys. "You get a car! You get a car! You get a car! You get a car! Everybody gets a car!" Oprah exclaimed. "Everybody gets a car! Everybody gets a car!" This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Everybody did get a car. But not everyone kept it. William Toebe attended the show with his wife, Jillaine, and he immediately thought of the tax implications, which stretched to $6,000 or more for some audience members. It was a tough reality for many in the audience that day, some of which had been selected based on their need for a new car. "That responsible part of me stepped forward and wondered 'where am I going to get the money to pay the taxes?'" he recalled.