1978 Pontiac Firebird Trans Am on 2040-cars

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A case for Pontiac's return

Sadly, many brands have disappeared off of the automotive landscape over the decades. Many people have imagined over the years of restarting defunct automotive brands. A few of those dreamers even made prototypes to shop around and to established connections with investors. But, alas poor Yorick, however valiant an effort, many brands are shuttered for good, rarely to be heard of again except in historical tales or maybe seen in car shows. So, what do you do when you win the lottery? Not just any lottery... In fact, it is a lottery that takes care of you and your loved ones for life? You and your family don't have to work, ever. You can give to charity, pay other people to do those projects that you've been putting off, and so on and so on. But, you're still a Car Nut right? There begins the conundrum. Do you buy and fix cars, new premium cars, old muscle cars, or classics, or maybe, just maybe, do you buy the rights to an old departed automotive brand and bring it back to life. Hmm. Which brand? The problem with the old Pontiac was that it was an additional badge engineered vehicle in the portfolio of GM. The meant the brand was diluted by competition from its own parent company, in addition to the competition outside the camp. So, if it were to come back, it would have to be different. Yet, it would still need to keep true to its roots at the same time in order to wake up its armies of existing fans. Even those that aren't fans of Pontiac cannot deny that Pontiac has a long heritage of legendary vehicles. So do Packard, and Studebaker, and others. So, why would a lottery winner choose Pontiac as the marque to bring back? That's easy! Pontiac's long heritage is closely tied to performance vehicles that made many of a teenager drool. Even more important though is that Pontiac is still fresh on people's minds. The brand itself is only recently departed. So, Boomers, Generation X, and Millenials all would all be able to identify with it as opposed to brand names that disappeared multiple decades ago and that now have a more limited appeal. The return of Pontiac couldn't just be another launch of a badge engineered vehicle. It would have to be performance oriented, yes. But, it would have to be unique in some way, a niche brand. What niche though? Look at the automotive landscape now and you see that Tesla is the one out there grabbing at the wide open electric niche with success.

Lutz dishes dirt on GM in latest Autoline Detroit

Bob Lutz sits down for Autoline Detroit - Click above to watch video after the jump
Autoline Detroit recently played host to Bob Lutz, and, as is always the case, the former General Motors vice chairman dished out some great commentary. Lutz was promoting his new book Car Guys vs. Bean Counters: The Battle for the Soul of American Business, and talk quickly turned to his role as it related to product development and high-level decision making at GM. While on the topic of brand management, Lutz revealed a few rather interesting tidbits about his former employer:
All Chevrolet vehicles were required to have five-spoke aluminum wheels and a chrome band up front, as part of the Bowtie brand's overall image.

Burt Reynolds' personal 1977 Trans-Am from Smokey And The Bandit for sale

Smokey and the Bandit is one of those quintessential 1970s car movies with insane premises but tons of fun. After all, the basic plot of the film is about distracting the police to transport cases of Coors beer cross country. While Burt Reynolds receives top billing, the real star is definitely his black Pontiac Trans-Am. Now, there's a chance to posses one of these muscle machines actually owned by Reynolds, and it's already proving quite popular. The car is a '77 Trans-Am with the famous, gold screaming chicken proudly on the hood. However, while this is a piece of Reynolds memorabilia, it's not really part of cinematic history. According to the listing, this example was used as a promotional vehicle and then given to Reynolds with a title showing him as a previous owner for proof. Still, there's 400-cubic-inch (6.55-liter) V8 under the hood with a 4-barrel carburetor and an automatic transmission. A plaque inside the driver's door proclaims the car as a "1977 Pontiac Trans Am Owned By Burt Reynolds," and there's a Bandit logo on the door. This is just one lot of Julien Auction's sale of Reynolds memorabilia on December 11 and 12 at The Palms Casino Resort in Las Vegas, NV. Bidding is already running online, and the Trans-Am is up to $130,000, as of this writing. For the true Reynolds fanatic, the auction also lists the motorized stagecoach from his wedding to Loni Anderson. It rides built on an International Harvester Scout frame with an interior reportedly from Dolly Parton.