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Looking Back At Oprah's Free-Car Giveaway 10 Years Later

Molly Vielweber's Pontiac G6 appears unremarkable at first glance. It wears forest green paint, rolls on five-spoke aluminum wheels, and it has a sizeable scrape in the driver's side door, the scar of a decade's worth of hard use. You wouldn't notice it parked at a big box store or cruising on the highway. Pontiac made hundreds of thousands of G6s in the 2000s, and a lot are still on the road. It's unremarkable in every way except for the front license plate, which reads, "Oprah 6." But this is not just any G6. This car is a part of television history. Vielweber won her G6 10 years ago at a taping of The Oprah Winfrey Show, when Oprah kicked off her 19th season in dramatic fashion by giving all 276 members of the studio audience a free car. It was an unprecedented stunt that changed lives, generated controversy and ultimately failed to provide enough of a marketing lift for Pontiac, which would be shuttered just over five years later. September 13 marks the 10-year anniversary of the memorable event, which caught everyone, including audience members, by surprise. In a masterful display of showmanship, Oprah dialed up the suspense to match the enormity – and cost – of the event. First she gave away 11 cars, which would have been a landmark TV promotion by itself. But then she coyly announced: "I've got a little twist." Models circulated throughout the audience carrying silver platters loaded with white boxes wrapped in red ribbon. One contained a set of keys, Oprah implied, for another audience member to win the final car. "Do not open it. Do not shake it," she commanded the crowd. Finally, with the suspense built to a fevered pitch, everyone opened their box. They all had keys. "You get a car! You get a car! You get a car! You get a car! Everybody gets a car!" Oprah exclaimed. "Everybody gets a car! Everybody gets a car!" This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Everybody did get a car. But not everyone kept it. William Toebe attended the show with his wife, Jillaine, and he immediately thought of the tax implications, which stretched to $6,000 or more for some audience members. It was a tough reality for many in the audience that day, some of which had been selected based on their need for a new car. "That responsible part of me stepped forward and wondered 'where am I going to get the money to pay the taxes?'" he recalled.

Porsche Sports Car Together Fest is a labor of many Porsche loves

Over Labor Day Weekend, Porsche held its second annual Sports Car Together Fest (SCTF) at the Indianapolis Motor Speedway. We happened to be nearby, so we swung by to check out an event we’d never heard of until a few weeks before. Reading about it on Porsche's U.S. web site made us think it would be something like Rennsport Reunion for the Midwest. Turns out SCTF is just as much of a different kind of fun. The fest Tom MooreÂ’s the man behind Dark Horse Motorsports, the motorsport consultant for Porsche Cars North America (PCNA) PR. "People love Rennsport Reunion, but thatÂ’s every three to four years," he explained. “We wanted to gather people on those off years, and we didn't want to just do a mini Rennsport, because thatÂ’s its own thing. WeÂ’ve maintained the motorsport history at Rennsport. Here [at SCTF], we're doing the current look at what Porsche racing is for." In this case, that means gathering what Moore called "our Porsche motorsport pyramid." ThatÂ’s the range of enthusiast drivers from novice to hotshoes trying to get to top-tier endurance racing, "[starting] with the progression from Porsche Club of America track days up to the top of the ladder of one-make racing in North America," the Carrera Cup North America, a series made up of nothing but the latest 500-horsepower 911 GT3 Cup cars.  The three days of racing action allowed almost any kind of Porsche owner interested in clipping apexes to compete around an Indianapolis Motor Speedway layout tweaked with an infield section. This year, that included ex-NASCAR star Jeff Gordon, coming out of retirement to reunite with his longtime NASCAR crew chief Ray Evernham for the top-class Cup races.  Evernham told us Gordon hasnÂ’t raced in five years and he hasnÂ’t been a crew chief in 22. On very short practice, Gordon finished in 14th in the Pro Class in the first Carrera Cup race of the weekend driving the #24 Hendrick Performance Group Porsche, and 11th in the second race. Afterward, he said, "I made a pass on the white flag lap. That made my whole weekend Â… I must say that yesterday, I thought ‘man, I am getting beat out hereÂ’ and I donÂ’t like that. If I am going to be in an environment like this, I want to be competitive. But today turned the corner for me. So, I hope I get to do another one day."  When we strolled the paddock after the event, exposed sheet metal proved "Rubbing is racing" is a thing in the Carrera Cup as well as NASCAR.

'67 Chevy Corvair convertible vs. '86 Pontiac Fiero in cult classic showdown

Every few a decades, the folks running General Motors lose their minds briefly try to market a car that public doesn't see coming and often aren't ready for. In the '60s there was the rear-engine, air-cooled Chevrolet Corvair, then the mid-engine Pontiac Fiero in the '80s and the completely bizarre Chevy SSR in the 2000s. What all of these had in common was that they bucked the trend for American models of their era, for better or worse. The latest episode of Generation Gap tasked the hosts with finding two cult classic vehicles to choose between; they came come up with two of these quirky products from The General.
On the classic side, there's a 1967 Chevy Corvair Monza convertible. Being from later in the production run, it wears slightly more aerodynamic styling than the earlier, boxier examples. Hanging out back is an air-cooled, 2.7-liter flat-six pumping out a robust 95 horsepower. In the other corner is the somewhat more modern 1986 Pontiac Fiero SE with a mid-mounted, 2.5-liter "Iron Duke" four-cylinder, an engine nearly ubiquitous in GM cars of the '80s.
Judging by when they were new, the Corvair was far more successful than the Fiero with over 1.8 million sold. Of course, Ralph Nader's book Unsafe at Any Speed kind of poisoned the well, even if the poor safety reputation wasn't entirely deserved. The Fiero on the other hand only lasted for a few model years before shuffling off, but it eventually got its own performance boost with the V6 version and rather attractive GT models. Check them both out in the video and tell us in Comments which you want in your garage.