1971 - Pontiac Firebird on 2040-cars

Auto blog

Automakers tussle over owners of 'orphan' makes

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.

Junkyard Gem: 2001 Pontiac Grand Prix GTP

John DeLorean began his career working on Packard's Ultramatic Twin transmission, but he made his greatest mark on the automotive industry during his 1956-1969 tenure at GM's Pontiac Division. There, he helped develop the first production car engine with a quiet timing belt instead of a noisy chain, among other engineering feats, but his real fame came from the development of two money-printing models based more on marketing than machinery: the GTO and the Grand Prix. While the GTO gets all the attention now, the Grand Prix set the standard for the big-selling personal luxury coupes that sold like mad for decades to come. Today's Junkyard Gem is an example of the most powerful Grand Prix available at the turn of the century, found in a Denver-area self-service yard during the summer. The Grand Prix got front-wheel-drive for 1988 and a sedan version for 1990, but then something very beneficial happened in the 1997 model year: supercharging! Various flavors of the venerable 3.8-liter Buick V6 engine (itself based on the early-1960s Buick 215 V8 and thus cousin to the Rover V8) received Eaton blowers, starting in the 1992 model year. The Grand Prix didn't get its introduction to forced induction until the 1997 model year, but it kept the boosted option until the final Grand Prix rolled off the line in 2008 (the final Pontiac followed within a couple of years). This one made 240 horsepower, making it King of Grand Prix engines until the 2005 model year (when the GXP and its 303-horse V8 engine showed up). The very last year for a Grand Prix with a manual transmission was 1993 (there had been a three-pedal Grand Prix drought from 1973 through 1988, just to put things in perspective), so this car has the mandatory four-speed automatic. The Grand Prix lived on GM's W platform for its last two decades, making it sibling to the Impala, Regal, and Intrigue in 2001. Until the 2004 model year, every W-Body Grand Prix was built at Fairfax Assembly in Kansas City (no, the other Kansas City). Production of the final generation of Grand Prix took place in Ontario. It seems fitting that this car's final pre-crusher parking spot would be between two other GM products of the same era: a Monte Carlo and a Vibe. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

What car brand should come back?

Congratulations, wishful thinker! You've been granted one wish by the automotive genie or wizard or leprechaun or whoever has been gifted with that magical ability. You get to pick one expired, retired or fired automotive brand and resurrect it from its heavenly peace! But which one? That's a tough decision and not one to be made lightly. As we know from car history, the landscape is littered with failed brands that just didn't have what it took to cut it in the dog-eat-dog world of vehicle design, engineering and marketing. So many to choose from! Because I am not a car historian, I'll leave it to a real expert to present a complete list of history's automotive misses from which you can choose, if you're a stickler about that sort of thing. And since I'm most familiar with post-World War II cars and brands, that's what I'm going to stick to (although Maxwell, Cord and some others could make strong arguments). So, with the parameters established, let's get started, shall we? Hudson: I admit, I really don't know a lot about Hudson, except that stock car drivers apparently did pretty well with them back in the day, and Paul Newman played one in the first Cars movie. But really, isn't that enough to warrant consideration? Frankly, I think the Paul Newman connection is reason enough. What other actor who drove race cars was cooler? James Dean? Steve McQueen? James Garner? Paul Walker? But, I digress. That's a story for another day. Plymouth: As the scion of a Dodge family (my grandfather had a Dodge truck, and my mom had not one, but two Dodge Darts – the rear-wheel-drive ones with slant sixes in them, not the other one they don't make any more), I tend to think of Plymouth as the "poor man's Dodge." But then you have to consider the many Hemi-powered muscle cars sold under the Plymouth brand, such as the Road Runner, the GTX, the Barracuda, and so on. Was there a more affordable muscle car than Plymouth? When you place it in the context of "affordable muscle," Plymouth makes a pretty strong argument for reanimation. Oldsmobile: When I was a teenager, all the cool kids had Oldsmobile Cutlasses, the downsized ones that came out in 1978. At one point, the Olds Cutlass was the hottest selling car in the land, if you can believe that. Then everybody started buying Honda Civics and Accords and Toyota Corollas and Camrys, and you know the rest. But going back farther, there's the 442 – perhaps Olds' finest hour when it came to muscle cars.