1969 Pontiac Firebird on 2040-cars

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Pontiac should come back as a performance division for GM

For decades the Pontiac brand was known as GM's performance brand. From the 1964 Pontiac GTO, to the 1967 Firebird, to the 1984 Fiero, to the 2006 Solstice Turbo, and 2009 G8 GXP, Pontiac had a reputation for building exciting cars, with bold styling and performance to back it up. When the Camaro was killed off in 2002, the Pontiac Firebird died off with it, and the last Pontiacs were built in early 2010. But with names like G3, G4, and G6, Pontiac's performance image had long faded from it's earlier glory days. My idea for Pontiac's revival would be to bring it back as a dedicated performance marque similar to Chevy's Super Sport (SS) line up of years past. First, and most obvious would be to bring back the Pontiac Firebird. Offering the entry-level model with the Camaro's 275HP turbo 4 cylinder engine, then having the Camaro SS's 455HP V8, but also offering a halo model Trans Am that is a revamped Camaro ZL-1 along with it's tire-shredding 650HP, supercharged V8 and race tuned suspension. Secondly, I would bring back the GTO. Which I would base on the current Chevy SS, but I would use the full 455-horsepower LS4 V8 (rather than the 415-hp setup that it has now). Furthermore, I would add the impressive 650-hp supercharged V8 to provide real competition to the Charger Hellcat. Importantly, I would make sure that the new GTO had bold, distinctive styling that really set it apart. I understand that purists would want any Pontiac GTO to be a two-door coupe, but I think that they could forgive that if the new GTO was an outstanding American performance car. Next, I would take the Buick Cascada convertible, add much bolder styling, swap in the Camaro's 275-hp turbo engine, and tune up the suspension to provide more performance than luxury (without being harsh). And finally I would round out the line up by using the new 2018 Traverse , but use the new, bold Pontiac design language to spice up the model's looks, tweak the engines for more power, and again provide a performance suspension that matches the model's new sporty looks. Obviously, having a high performance Pontiac model line up would steal away some sales from Chevy, Buick, and Cadillac models. But I think that it would more than make up for this by also stealing away sales from competing brands. Related Video: Image Credit: Copyright 2012 Drew Phillips / AOL Pontiac Classics brands open road

Junkyard Gem: 1980 Pontiac Phoenix LJ Hatchback

The car-building world was rushing headlong into front-wheel-drive by the late 1970s, eager to reap the weight-saving and space-enhancing benefits of front-drive designs. General Motors designed an innovative FWD platform to replace the embarrassingly outdated Chevrolet Nova and its siblings, and that ended up being the Chevrolet Citation. The other US-market GM car divisions (except Cadillac) got a piece of the X-Body action, and the Pontiac version was called the Phoenix. Here's one of those first-year Phoenixes, not doing a very good job of rising from its snow-covered ashes in a Colorado self-service yard. Pontiac had used the Phoenix name on a luxed-up iteration of Pontiac's version of the Chevy Nova during the 1977-1979 model years, and so it made sense to apply that name to the Pontiac-ized Citation. Phoenix production continued through the 1984 model year (the Citation managed to hang on through 1985). Just to confuse everyone, the Nova name was revived in 1985, on a NUMMI-built Toyota Corolla. The LJ trim level was the nicest one for the 1980 Phoenix, and it included lots of trim upgrades and convenience features. However, even Phoenix LJ buyers had to pay extra for a three-speed automatic transmission instead of the base four-on-the-floor manual ($337, or about $1,291 in 2022 dollars). If you wanted air conditioning, that was another $564 and you had to get the $164 power steering and the $76 power brakes with it (total cost in 2022 dollars: $3,080). Affordable cars weren't so affordable back then, not once you started adding basic options. Both generations of the Phoenix had grilles influenced by those of the Pontiacs of earlier years. The base engine was the chugging 2.5-liter Iron Duke four-cylinder, but a 2.8-liter V6 was optional. This car has the V6, rated at 115 horsepower rather than the Duke's miserable 90 horses. The price tag: 225 bucks, or 862 inflation-adjusted 2022 bucks. The Phoenix was available just as a two-door coupe and five-door hatchback. The MSRP on this car would have started at $6,127, or around $23,469 now. That would have been a pretty good deal even after paying for the options, with the Phoenix's excellent mix of good interior space and solid fuel economy… but the Citation and its kin (the Oldsmobile Omega and Buick Skylark as well as the Phoenix) suffered from seemingly endless, highly publicized recalls and quality problems.

Junkyard Gem: 2008 Pontiac G5 Coupe

In the grim early days of the Great Recession, the situation at GM's Pontiac Division didn't feel so great but there was some cause for optimism. The Solstice still had a certain glow, the Holden Commodore-based G8 had just arrived, and vehicle shoppers could stride into their local Pontiac showrooms and choose from eight different models bearing the iconic arrowhead badge. Yes, there were still new Torrents and Grand Prix and Vibes for sale in 2008, and of course the Cavalier-twin Sunfire had been replaced by the Cobalt-twin G5 by that time. Here's one of those G5s, found in a Colorado Springs car graveyard. It wasn't long after this car was built that everything went to hell for Pontiac. In April of 2009, GM announced that the Pontiac Division would be "phased out" over the next few years. Just to drive home the point, GM itself filed for Chapter 11 bankruptcy five weeks later. GM had already offed Oldsmobile—a marque dating back to 1897, making it nearly 30 years Pontiac's senior—five years earlier, so everybody knew there would be no reprieve in this case. Just to confuse everybody, Pontiac dealers offered a G3-badged Chevy Aveo (aka Daewoo Kalos) to sell alongside the G5 for 2009, but by 2010 there were just two new Pontiac models still standing in the United States: the G6 and the Vibe. Just over 70,000 G5s were sold in the United States during the 2007-2009 model years, making these cars fairly rare. The Cobalt/G5 ignition-switch fiasco of the mid-2010s really hammered their resale value at the time. Sometimes the definition of "Gem" refers to historical value, not the happier kind. Speaking of ignition switches, the key is still in this one. That generally means that a junkyard vehicle is a dealership trade-in or insurance total that couldn't sell at auction. This one is a base model, which listed at $15,675 (about $22,040 in 2023 dollars). The snazzier G5 GT started at $19,850 ($27,911 now) that year. The engine in this car is a 2.2-liter Ecotec four-banger rated at 148 horsepower and 152 pound-feet (the GT got a 2.4 with 171 hp/167 lb-ft). A five-speed manual was standard equipment, but the buyer of this car paid extra for the automatic. GM stuck these little "Mark of Excellence" badges on the fenders of its vehicles starting in 2005, then ditched the idea in 2009. I have vivid memories of this logo from the seatbelt buttons in my parents' 1973 Sportvan Beauville.