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Why Pontiac should come back and how it can be relevant again

When I was a kid growing up in Metro Detroit, our family was always entwined in the General Motors empire. My dad and some of our relatives worked for GM in various capacities, and we had our fair share of Chevrolet, GMC, and even Buick products in our humble driveway. However, it was my Uncle Ed that always had a vehicle from the one GM brand that always appealed to me the most: Pontiac. Seeing him pull up in his Pontiac 6000 and later the '90s era Grand Prix sedan that replaced it was always an exciting occasion, and both of these models also reflected the playful spirit that once defined the Pontiac brand. Back when Pontiac first got its performance groove on in the '60s, names such as GTO, Firebird, as well as Bonneville became iconic nameplates in the broader muscle car era. The '80s saw Pontiac lose some of its styling heritage, but also try new things at the same time including turbocharging as well as the mid-engine sports car with the flawed but still sleek Pontiac Fiero. When the Pontiac brand was shuttered in 2009, it was a mere few years after I earned my drivers license, and also when Pontiac was just beginning to regain some of its lost luster. Granted cookie cutter efforts like the Pontiac G3, (Chevrolet Aveo) G5, (Chevrolet Cobalt) and G6 (Chevrolet Malibu) certainly did not help matters during Pontiac's final years on the market, but two models in particular offered a compelling glimpse into what could've been for the storied brand. The first was the Pontiac Solstice roadster/coupe. Originally introduced as a concept back in 2004, and championed by everyone's fighter jet flying auto executive Bob Lutz, the Solstice was designed to be a serious competitor to the Mazda Miata, and while its interior ergonomics were flawed and the top solution not ideal. It proved to be a fun little car to drive, and also a sales success for Pontiac with initial demand exceeding expectations.This was especially due to its lineup of engines with the 2.0 liter LHU turbocharged four-cylinder engine delivering 260 horsepower in GXP variants. The second and (inarguably my favorite Pontiac model) was the Pontiac G8 sedan. Originating in Australia as the Holden Commodore VE, the G8 was designed to rectify the multitude of sins created by the last generation Bonneville. Front wheel drive was pitched in favor of rear wheel drive, and for the first time in a long time interior ergonomics and cladding free exterior styling were key building blocks for success.

Automakers tussle over owners of 'orphan' makes

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.

Junkyard Gem: 1991 Pontiac Grand Am LE with Quad 4 Engine

GM introduced the N-Body compact platform with the Oldsmobile Calais and Pontiac Grand Am for the 1985 model year and continued building N-based cars through 1998. Most of these cars weren't interesting from an enthusiast standpoint, but a handful rolled off the assembly line with raucous DOHC Oldsmobile Quad 4 engines and manual transmissions, and those cars were plenty of fun. Here's a 1991 Grand Am with that rare setup, photographed in a self-service yard in California's Central Valley. The base engine in the 1991 Grand Am was the 110-horsepower, 2.5-liter pushrod Iron Duke, an engine that might have been fine on a Romanian tractor in 1953 but had no place on an American street car as the 21st century approached. Fortunately, GM started bolting the modern 2.3-liter DOHC Quad 4 engine into 1988 cars, and this was a proper four-cylinder. The Quad 4 ran a little rough and uncivilized, and it had its share of reliability problems, but you could rev the piss out of it and it made good power. In 1991, this engine was rated at 180 hp. That made this 2,592-pound sedan pretty quick. Unfortunately, the slushboxization of America had progressed with depressing rapidity during the 1980s, and by 1991 most Grand Am buyers — even the ones who opted for the Quad 4 — chose the automatic transmission. That didn't happen with this car, though — it boasts a rugged Getrag 5-speed instead of the happiness-amputating three-speed automatic. Yes, that's the kind of odometer reading you'd expect to see on an Accord or Maxima from this era. Someone loved this car and took care of it. Here we see an interesting mix of 1980s and 1990s car-radio technology. CD players in cars were still costly luxury items in 1991, seldom seen in affordable cars like the Grand Am, while 1980s-style slider-style EQ controls were on the way out. This Delco unit straddles both decades nicely. I seek out Quad 4-equipped cars during my junkyard travels, and I have photographed quite a few: this '89 Cutlass Calais, this '90 Cutlass Calais, this '90 Grand Am, this '91 Quad 442, this '93 Achieva SCX, and this '98 Cavalier Z24. It's a shame that Buick never put the Quad 4 in the Reatta, which was a fine car ruined by a somnolent and obsolete V6. The music in this ad is even more early-1990s than Crystal Pepsi. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.