1988 Pontiac Fiero Gt Coupe 2-door 2.8l on 2040-cars

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Pontiac could be a phoenix rising from the ashes

Of the deceased American car companies from the past 50 years such as Hummer, Mercury, Oldsmobile, Plymouth and Saturn, I believe the most worthy resurrection would be Pontiac. After all, it's no longer politically correct to drive an ex-military vehicle with single-digit gas mileage, nor do Millennials and Gen-Xers desire AARP-associated nameplates such as Mercury or Oldsmobile. Pontiac was originally founded in 1893 by Albert G. North and Harry G. Hamilton as the Pontiac Buggy Company, due to their location in Pontiac, Michigan. But as the early 1900s automotive revolution took off, they shifted their focus from horse-drawn carriages to motorized transportation. Taking a cue from Oakland County where they were based, they rebranded their organization as the Oakland Motor Company. Within a couple years, sales of Oakland cars were so good that it caught the attention of General Motors and they bought the company. In 1926, GM premiered the first Pontiac and its name drew inspiration from the legendary Native American War Chief, who was famous for the Battle of Bloody Run and opposition of British forces. His likeness was used in early promotional materials as well as the vehicle's emblem which was referred to simply as the "Indian Head". In 1956, the outdated emblem was replaced with a new, sleeker logo that resembled a red arrow head. It was known as "The Dart" and featured a singular star in the center which may have been a nod to Pontiac's successful Star Chief model. The 1960s saw the introduction of several popular models such as the GTO and the Firebird. The GTO was initially offered as an option package on the 1964 Tempest, and the name was the brainchild of John Delorean, who would later go on to form his own eponymous automobile company. The Firebird debuted in 1967 as a pony-car foil to Ford's award-winning Mustang. Although mechanically similar to Chevrolet's Camaro, the Firebird boasted a distinct sheetmetal nose and tail to help visually distinguish it. The 1980s were another adventurous time for Pontiac, and GM took advantage of the sales momentum by running a successful ad campaign. It proclaimed "We Build Excitement" and highlighted an arrangement with musicians Daryl Hall and John Oats. The fiery Fiero was a home-run for Pontiac and it was introduced in 1983 as an '84 model. Not only was it the first U.S. produced mid-engine sports coupe, but it also utilized lightweight, dent-resistant body panels.

GM doing fine at retaining Pontiac owners

This isn't the first time we've reported positive news about General Motors retaining former Pontiac owners. Get a few more stories like this latest report from Edmund's Auto Observer, and it will mark an ongoing positive trend for GM. Edmunds.com crunched the numbers to see how well the General is hanging on to customers after shutting out the lights at Pontiac, and it found that nearly 40 percent of Pontiac owners stayed with a vehicle from a General Motors brand.
The numbers are a little lower than an earlier R.L. Polk & Company study, but Edmunds says General Motors is keeping more former Pontiac buyers than it has since 2007. Most are turning to vehicles from Chevrolet, especially during January and February of 2011, when GM incentivized Pontiac owners to stay under the umbrella. Those moves seem to have worked, and 28.1 percent of Pontiac owners trading up made the jump into a Bowtie.
Buyers that have gone elsewhere have largely stayed loyal to Domestic automakers, with Ford picking up the most conquests from Pontiac, with 9.4 percent switching. Toyota and Honda picked up 7.4 percent of the pool of former Pontiac drivers. The numbers are defying any predictions that Pontiac buyers would completely exit the General Motors fold, and have climbed up closer to parity with the retention figures of other GM brands from a 2009 low of only 16 percent retention.

Pontiac and McLaren once hooked up, and it was rad

Most of us would bend over backwards to have a chance to own a McLaren car, but few can afford such extravagance. That said, there’s a way you can get behind the wheel of a legitimate McLaren without breaking the bank. For 1989 and 1990, the Pontiac Grand Prix was offered in a limited-edition ASC-McLaren variant that featured tuning and updates from the iconic British automaker. Examples of this rare coupe rarely surface for sale, so itÂ’s surprising to see this low-mile 1990 Pontiac Grand Prix ASC-McLaren on eBay. The car is the result of a partnership between American Specialty Cars-McLaren (ASC-McLaren) and Pontiac. WeÂ’re not talking about the McLaren Formula 1 team or even the iconic McLaren road cars here. The McLaren connection comes from an arm of the automakerÂ’s powertrain engineering department. The Grand PrixÂ’s standard 3,1-liter V6 got a massage and a turbocharger, adding 65 horsepower for a total of 205 ponies and 225 pound-feet of torque. A four-speed automatic transmission sends power to the front wheels. That output is modest by todayÂ’s standards, and it wasnÂ’t outrageous even by 1990 standards, but the car returned a decent 0-60 mph time of around 7 seconds. The $5,000 ASC-McLaren package added a load of cool 1980s tech to the Grand PrixÂ’s interior, some of which is surprisingly advanced for the time. The car got a head-up display and a digital display on the dash. The steering wheel should be delightfully familiar to anyone who remembers a top-end Pontiac of the era, with the entire center of the wheel filled with buttons instead of the airbags we see today. The car had insanely padded bucket seats front and rear(!) with a distinctive pear shape.  Many sources peg production numbers between 2,500 and 3,500 units, so the car is relatively rare compared to its mass-produced Pontiac counterparts. This oneÂ’s got just 17,746 miles on the clock, too, and appears to be in excellent condition. ItÂ’s had just two owners and no reported accidents. The seller notes a little surface rust from the car being in storage so long. This era of GM cars tended to deteriorate quickly, so a bit of surface rust shouldnÂ’t be a huge issue. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.