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Why Pontiac should come back and how it can be relevant again

When I was a kid growing up in Metro Detroit, our family was always entwined in the General Motors empire. My dad and some of our relatives worked for GM in various capacities, and we had our fair share of Chevrolet, GMC, and even Buick products in our humble driveway. However, it was my Uncle Ed that always had a vehicle from the one GM brand that always appealed to me the most: Pontiac. Seeing him pull up in his Pontiac 6000 and later the '90s era Grand Prix sedan that replaced it was always an exciting occasion, and both of these models also reflected the playful spirit that once defined the Pontiac brand. Back when Pontiac first got its performance groove on in the '60s, names such as GTO, Firebird, as well as Bonneville became iconic nameplates in the broader muscle car era. The '80s saw Pontiac lose some of its styling heritage, but also try new things at the same time including turbocharging as well as the mid-engine sports car with the flawed but still sleek Pontiac Fiero. When the Pontiac brand was shuttered in 2009, it was a mere few years after I earned my drivers license, and also when Pontiac was just beginning to regain some of its lost luster. Granted cookie cutter efforts like the Pontiac G3, (Chevrolet Aveo) G5, (Chevrolet Cobalt) and G6 (Chevrolet Malibu) certainly did not help matters during Pontiac's final years on the market, but two models in particular offered a compelling glimpse into what could've been for the storied brand. The first was the Pontiac Solstice roadster/coupe. Originally introduced as a concept back in 2004, and championed by everyone's fighter jet flying auto executive Bob Lutz, the Solstice was designed to be a serious competitor to the Mazda Miata, and while its interior ergonomics were flawed and the top solution not ideal. It proved to be a fun little car to drive, and also a sales success for Pontiac with initial demand exceeding expectations.This was especially due to its lineup of engines with the 2.0 liter LHU turbocharged four-cylinder engine delivering 260 horsepower in GXP variants. The second and (inarguably my favorite Pontiac model) was the Pontiac G8 sedan. Originating in Australia as the Holden Commodore VE, the G8 was designed to rectify the multitude of sins created by the last generation Bonneville. Front wheel drive was pitched in favor of rear wheel drive, and for the first time in a long time interior ergonomics and cladding free exterior styling were key building blocks for success.

Lutz says GM was working on 5th-gen Pontiac GTO

Bob Lutz was one of the forces behind bringing the Holden Monaro to the United States, as the ill-fated Pontiac GTO in 2004. And while that car received critical acclaim, it was a sales disappointment. Now, Road & Track is reporting that our suspicions were correct - Pontiac was working on a two-door, G8-based coupe before it was shuttered.
In that R&T article, which is no longer available online, Lutz explained that the new GTO would solve many of the issues found in the original. Car Advice speculates that the new model would have look like a rebadged version of the Holden Coupe 60 Concept from 2008, a conclusion we also came to.
That car would have been a big departure from the 2004 to 2006 GTO. It has an extremely long hood and short rear deck, with an almost fastback roofline and a wide greenhouse with a tall beltline. The wheel arches were very pronounced, and the chin and rocker panel splitters gave it a race-ready look. Would it have been enough to make the GTO work in the US? We think it might of, but it looks like we'll never know.

GM Design shows what could have been and what might be

We periodically like to check in with GM Design's Instagram account to see what they're cooking up. Even better is when we catch a glimpse of an alternate history of what legendary designers from The General's past were thinking, though those ideas may not have made it into production. This week, for example, the account posted some illustrations from George Camp, whose career at GM spanned nearly four decades, from 1963 to 2001. One of the renderings is of what appears to be a 1971-72 Pontiac GTO Judge, but with two headlights instead of the production unit's quad beams. The rear departs from the canonical version most dramatically, with a massive integrated wing. Other bits that didn't make the production cut include large side vents, a gill-like side marker and rectangular intakes below the headlights that wouldn't be out of place on a modern design today. Amazingly, from what we can make out of the date, it appears that the drawing was done sometime in 1965, which makes it quite prescient.           View this post on Instagram                       A post shared by GM Design (@generalmotorsdesign) There's also a very aerodynamic interpretation of a Corvette ZR-1. To our eyes it splits the difference between the 1986 Corvette Indy concept and a fourth-generation F-body Pontiac Firebird, so perhaps parts of Camp's work on this sketch did make it into physical form. There's also a radical sports car concept from May 1970 that resembles the Mazda RX-500 concept from the same year, a Syd Mead-looking Cadillac coupe, and an Oldsmobile with a cool take on the company's trademark waterfall grille and elements of the Colonnade Cutlass at the rear. Other recent posts include a FJ Cruiser-like off-road EV, a sleek coupe with the Chevy corporate grille, and a rendering of a Silverado-esque pickup that looks far better than the current production version.           View this post on Instagram                       A post shared by GM Design (@generalmotorsdesign) It's pretty easy to lose hours in the account, but it's always fascinating to see GM's visions of what could have been and what might be. Related Video: