1973 Pontiac Catalina Stageway Airporter Limo on 2040-cars

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A case for Pontiac's return

Sadly, many brands have disappeared off of the automotive landscape over the decades. Many people have imagined over the years of restarting defunct automotive brands. A few of those dreamers even made prototypes to shop around and to established connections with investors. But, alas poor Yorick, however valiant an effort, many brands are shuttered for good, rarely to be heard of again except in historical tales or maybe seen in car shows. So, what do you do when you win the lottery? Not just any lottery... In fact, it is a lottery that takes care of you and your loved ones for life? You and your family don't have to work, ever. You can give to charity, pay other people to do those projects that you've been putting off, and so on and so on. But, you're still a Car Nut right? There begins the conundrum. Do you buy and fix cars, new premium cars, old muscle cars, or classics, or maybe, just maybe, do you buy the rights to an old departed automotive brand and bring it back to life. Hmm. Which brand? The problem with the old Pontiac was that it was an additional badge engineered vehicle in the portfolio of GM. The meant the brand was diluted by competition from its own parent company, in addition to the competition outside the camp. So, if it were to come back, it would have to be different. Yet, it would still need to keep true to its roots at the same time in order to wake up its armies of existing fans. Even those that aren't fans of Pontiac cannot deny that Pontiac has a long heritage of legendary vehicles. So do Packard, and Studebaker, and others. So, why would a lottery winner choose Pontiac as the marque to bring back? That's easy! Pontiac's long heritage is closely tied to performance vehicles that made many of a teenager drool. Even more important though is that Pontiac is still fresh on people's minds. The brand itself is only recently departed. So, Boomers, Generation X, and Millenials all would all be able to identify with it as opposed to brand names that disappeared multiple decades ago and that now have a more limited appeal. The return of Pontiac couldn't just be another launch of a badge engineered vehicle. It would have to be performance oriented, yes. But, it would have to be unique in some way, a niche brand. What niche though? Look at the automotive landscape now and you see that Tesla is the one out there grabbing at the wide open electric niche with success.

Burt Reynolds Smokey and the Bandit Trans Am sells for $450k

Apparently, there's still a lot of love out there for by Burt Reynolds and his famous role in Smokey and the Bandit – or at least for his car. As you might remember, Autoblog reported on the auction of the 1977 Pontiac Trans Am a few week ago. At the time, the movie star's car was already well past its $80,000 top estimate, and bidding only shot up from there for a final price of $450,000. That seems like a lot of money for a Trans Am that never actually appears in Smokey and the Bandit. According to the listing, the car was used to promote the film and was given to Reynolds afterward with his name on the title as proof of ownership. The Trans Am looks practically identical to the one in the movie with black paint, the gold firebird on the hood and Bandit name on the driver's door. This one packs a 400-cubic-inch (6.6-liter) V8 with a 4-barrel carburetor under the hood, an automatic transmission and a plaque inside the door that proclaims "1977 Pontiac Trans Am Owned By Burt Reynolds." The wedding stagecoach based on an International Harvester Scout we mentioned in the earlier story also beat its top estimate of $20,000. It went for $34,375, according to the auction house's website, and in total the sale raised about $2.5 million. Scroll down to read the full announcement from Julien's Auctions. LEGENDARY STAR BURT REYNOLDS PROVES TO BE AS ICONIC AS HIS AUCTION RESULTS "Smokey and the Bandit" Trans Am Sells for $450,000 Career Memorabilia including Awards, Personal Items and Film Worn Costumes along with Vast Art Collection from Reynolds Museum Caliber Private Collection Featured at Julien's Auctions This Week Brings in $2.5 million Las Vegas, Nevada – (December 15, 2014) – Julien's Auctions, the auction house to the stars concluded a whirlwind two-day auction of The Collection of Award Winning Actor Burt Reynolds. The exciting auction event featuring personal effects, career memorabilia, and a museum-caliber fine art collection took place at the Palms Casino Resort Thursday and Friday with bidders from around the world bidding high and bidding often. Burt Reynolds, best known as a leading film star, has had a storied career both on the big and small screen. Aside from his award winning portrayals of some of the world's most iconic characters in film and television, Reynolds is also a businessman who has owned a football team, a dinner theatre, a working ranch and even a museum.

General Lee takes on Bandit T/A in classic Hollywood car showdown [w/poll]

You don't have to be born in the 1960s or 1970s to be able to recognize the General Lee from The Dukes of Hazzard and the Pontiac Trans Am from Smokey and the Bandit. These old school four-wheeled stars seem to transcend demographics thanks to the miles of film that show the orange 1969 Dodge Charger and the jet-black 1977 Pontiac Trans Am performing seemingly impossible stunts.
The folks at Hot Rod magazine are obviously hip to this fact, and they put together a fun video in tribute of the instantly recognizable duo. Hit the jump to watch on as Sam Young and James Smith replace Bo Duke and The Bandit for a bit of dirt-road shenanigans in a pair of otherwise well cared for classics. We're not so sure we'd call it the best chase scene ever, but it sure looks like a lot of fun.
More importantly, which of these two cars would you rather own? Have your say in our poll below.