1967 Air Ride Full Custom Pontiac Catalina Wagon Hot Rod on 2040-cars

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Pontiac could be a phoenix rising from the ashes

Of the deceased American car companies from the past 50 years such as Hummer, Mercury, Oldsmobile, Plymouth and Saturn, I believe the most worthy resurrection would be Pontiac. After all, it's no longer politically correct to drive an ex-military vehicle with single-digit gas mileage, nor do Millennials and Gen-Xers desire AARP-associated nameplates such as Mercury or Oldsmobile. Pontiac was originally founded in 1893 by Albert G. North and Harry G. Hamilton as the Pontiac Buggy Company, due to their location in Pontiac, Michigan. But as the early 1900s automotive revolution took off, they shifted their focus from horse-drawn carriages to motorized transportation. Taking a cue from Oakland County where they were based, they rebranded their organization as the Oakland Motor Company. Within a couple years, sales of Oakland cars were so good that it caught the attention of General Motors and they bought the company. In 1926, GM premiered the first Pontiac and its name drew inspiration from the legendary Native American War Chief, who was famous for the Battle of Bloody Run and opposition of British forces. His likeness was used in early promotional materials as well as the vehicle's emblem which was referred to simply as the "Indian Head". In 1956, the outdated emblem was replaced with a new, sleeker logo that resembled a red arrow head. It was known as "The Dart" and featured a singular star in the center which may have been a nod to Pontiac's successful Star Chief model. The 1960s saw the introduction of several popular models such as the GTO and the Firebird. The GTO was initially offered as an option package on the 1964 Tempest, and the name was the brainchild of John Delorean, who would later go on to form his own eponymous automobile company. The Firebird debuted in 1967 as a pony-car foil to Ford's award-winning Mustang. Although mechanically similar to Chevrolet's Camaro, the Firebird boasted a distinct sheetmetal nose and tail to help visually distinguish it. The 1980s were another adventurous time for Pontiac, and GM took advantage of the sales momentum by running a successful ad campaign. It proclaimed "We Build Excitement" and highlighted an arrangement with musicians Daryl Hall and John Oats. The fiery Fiero was a home-run for Pontiac and it was introduced in 1983 as an '84 model. Not only was it the first U.S. produced mid-engine sports coupe, but it also utilized lightweight, dent-resistant body panels.

How to turn a Pontiac Fiero into a trackday car

Imagine hitting the track in a mid-engine, rear-wheel drive sports coupe that's affordable and has pretty good parts availability. It might sound like a pipe dream, but it's actually quite possible, if you're willing to think a little outside the box. The Pontiac Fiero is out there just waiting for a little work to turn it into a competent racing machine.
Think about it for a second. Of course, we would all like to be snaking through the curves in something exotic, but what happens when you crash or something breaks? The bills are going to mount up quickly. However, if you ball up a Fiero at the track, as long as you're not hurt, then it's not a huge tragedy.
That's basically the story of Steven Snyder in a new video from Drive starring Matt Farah. Snyder wanted to go to the track cheaply and ended up with an awesome little Fiero with a huge wing and a claimed 220 horsepower at the wheels thanks to a V6 from a Chevrolet Lumina. Check out the video to see how this pint-size Pontiac performs.

General Lee takes on Bandit T/A in classic Hollywood car showdown [w/poll]

You don't have to be born in the 1960s or 1970s to be able to recognize the General Lee from The Dukes of Hazzard and the Pontiac Trans Am from Smokey and the Bandit. These old school four-wheeled stars seem to transcend demographics thanks to the miles of film that show the orange 1969 Dodge Charger and the jet-black 1977 Pontiac Trans Am performing seemingly impossible stunts.
The folks at Hot Rod magazine are obviously hip to this fact, and they put together a fun video in tribute of the instantly recognizable duo. Hit the jump to watch on as Sam Young and James Smith replace Bo Duke and The Bandit for a bit of dirt-road shenanigans in a pair of otherwise well cared for classics. We're not so sure we'd call it the best chase scene ever, but it sure looks like a lot of fun.
More importantly, which of these two cars would you rather own? Have your say in our poll below.