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Junkyard Gem: 2010 Pontiac Vibe

Just over a month before filing for Chapter 11 bankruptcy in June 2009, General Motors announced that the 83-year-old Pontiac Division would be "phased out" by the end of 2010. Only three Pontiac vehicles were sold as 2010 models in the United States: the Solstice, Vibe and G6 (new G3s were sold here during 2010 but they were all 2009 models, while the G5 was available as a 2010 model only in Canada and Mexico). Today's bit of junkyard automotive history is one of the very last Vibes ever built, found in a yard near Denver, Colorado. This car is significant not just as one of the final vehicles to bear Pontiac badges but also as one of the last cars built by the New United Motor Manufacturing Incorporated GM-Toyota joint venture in California, better known as NUMMI. The NUMMI factory began life as GM's Fremont Assembly, which built its first vehicle (a C-Series pickup) in 1963 and closed in 1982 after building its final vehicle (an Oldsmobile Cutlass Ciera). Rebooted as NUMMI, the first 1985 Chevrolet Nova (an Americanized AE82 Toyota Corolla Sprinter) rolled off the line in December of 1984. A quarter-century and better than eight million vehicles hence, NUMMI shut down production after its last Corolla was finished on April 1, 2010. While there was some noise about the Oakland Athletics building a new stadium on the site at the time, Tesla ended up buying most of the site soon after that. Tesla now builds more vehicles per year there than NUMMI ever did. The Vibe was co-developed with Toyota and based on the same platform as the ninth-generation Corolla. The Toyota Matrix was mechanically identical and was built in Canada, while the Japanese-market version (known as the Toyota Voltz) was built on the same NUMMI line as the Vibe and shipped across the Pacific. The Vibe/Matrix/Voltz got a redesign for the 2009 model year, but few noticed due to all the turmoil in the GM world at the time. The final Vibe was built in August 2009. This car was built in July of 2009, just before the end. It was living in West Texas just prior to coming to Colorado. El Paso is about a ten-hour drive from this car's current location. Once in the Centennial State, it got parked somewhere it shouldn't have been and ended up being auctioned to Pick Your Part. An occupant of this Vibe had time to sample some of the local agricultural products before that happened.

Junkyard Gem: 2008 Pontiac G5 Coupe

In the grim early days of the Great Recession, the situation at GM's Pontiac Division didn't feel so great but there was some cause for optimism. The Solstice still had a certain glow, the Holden Commodore-based G8 had just arrived, and vehicle shoppers could stride into their local Pontiac showrooms and choose from eight different models bearing the iconic arrowhead badge. Yes, there were still new Torrents and Grand Prix and Vibes for sale in 2008, and of course the Cavalier-twin Sunfire had been replaced by the Cobalt-twin G5 by that time. Here's one of those G5s, found in a Colorado Springs car graveyard. It wasn't long after this car was built that everything went to hell for Pontiac. In April of 2009, GM announced that the Pontiac Division would be "phased out" over the next few years. Just to drive home the point, GM itself filed for Chapter 11 bankruptcy five weeks later. GM had already offed Oldsmobile—a marque dating back to 1897, making it nearly 30 years Pontiac's senior—five years earlier, so everybody knew there would be no reprieve in this case. Just to confuse everybody, Pontiac dealers offered a G3-badged Chevy Aveo (aka Daewoo Kalos) to sell alongside the G5 for 2009, but by 2010 there were just two new Pontiac models still standing in the United States: the G6 and the Vibe. Just over 70,000 G5s were sold in the United States during the 2007-2009 model years, making these cars fairly rare. The Cobalt/G5 ignition-switch fiasco of the mid-2010s really hammered their resale value at the time. Sometimes the definition of "Gem" refers to historical value, not the happier kind. Speaking of ignition switches, the key is still in this one. That generally means that a junkyard vehicle is a dealership trade-in or insurance total that couldn't sell at auction. This one is a base model, which listed at $15,675 (about $22,040 in 2023 dollars). The snazzier G5 GT started at $19,850 ($27,911 now) that year. The engine in this car is a 2.2-liter Ecotec four-banger rated at 148 horsepower and 152 pound-feet (the GT got a 2.4 with 171 hp/167 lb-ft). A five-speed manual was standard equipment, but the buyer of this car paid extra for the automatic. GM stuck these little "Mark of Excellence" badges on the fenders of its vehicles starting in 2005, then ditched the idea in 2009. I have vivid memories of this logo from the seatbelt buttons in my parents' 1973 Sportvan Beauville.

A case for Pontiac's return

Sadly, many brands have disappeared off of the automotive landscape over the decades. Many people have imagined over the years of restarting defunct automotive brands. A few of those dreamers even made prototypes to shop around and to established connections with investors. But, alas poor Yorick, however valiant an effort, many brands are shuttered for good, rarely to be heard of again except in historical tales or maybe seen in car shows. So, what do you do when you win the lottery? Not just any lottery... In fact, it is a lottery that takes care of you and your loved ones for life? You and your family don't have to work, ever. You can give to charity, pay other people to do those projects that you've been putting off, and so on and so on. But, you're still a Car Nut right? There begins the conundrum. Do you buy and fix cars, new premium cars, old muscle cars, or classics, or maybe, just maybe, do you buy the rights to an old departed automotive brand and bring it back to life. Hmm. Which brand? The problem with the old Pontiac was that it was an additional badge engineered vehicle in the portfolio of GM. The meant the brand was diluted by competition from its own parent company, in addition to the competition outside the camp. So, if it were to come back, it would have to be different. Yet, it would still need to keep true to its roots at the same time in order to wake up its armies of existing fans. Even those that aren't fans of Pontiac cannot deny that Pontiac has a long heritage of legendary vehicles. So do Packard, and Studebaker, and others. So, why would a lottery winner choose Pontiac as the marque to bring back? That's easy! Pontiac's long heritage is closely tied to performance vehicles that made many of a teenager drool. Even more important though is that Pontiac is still fresh on people's minds. The brand itself is only recently departed. So, Boomers, Generation X, and Millenials all would all be able to identify with it as opposed to brand names that disappeared multiple decades ago and that now have a more limited appeal. The return of Pontiac couldn't just be another launch of a badge engineered vehicle. It would have to be performance oriented, yes. But, it would have to be unique in some way, a niche brand. What niche though? Look at the automotive landscape now and you see that Tesla is the one out there grabbing at the wide open electric niche with success.