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Looking Back At Oprah's Free-Car Giveaway 10 Years Later

Molly Vielweber's Pontiac G6 appears unremarkable at first glance. It wears forest green paint, rolls on five-spoke aluminum wheels, and it has a sizeable scrape in the driver's side door, the scar of a decade's worth of hard use. You wouldn't notice it parked at a big box store or cruising on the highway. Pontiac made hundreds of thousands of G6s in the 2000s, and a lot are still on the road. It's unremarkable in every way except for the front license plate, which reads, "Oprah 6." But this is not just any G6. This car is a part of television history. Vielweber won her G6 10 years ago at a taping of The Oprah Winfrey Show, when Oprah kicked off her 19th season in dramatic fashion by giving all 276 members of the studio audience a free car. It was an unprecedented stunt that changed lives, generated controversy and ultimately failed to provide enough of a marketing lift for Pontiac, which would be shuttered just over five years later. September 13 marks the 10-year anniversary of the memorable event, which caught everyone, including audience members, by surprise. In a masterful display of showmanship, Oprah dialed up the suspense to match the enormity – and cost – of the event. First she gave away 11 cars, which would have been a landmark TV promotion by itself. But then she coyly announced: "I've got a little twist." Models circulated throughout the audience carrying silver platters loaded with white boxes wrapped in red ribbon. One contained a set of keys, Oprah implied, for another audience member to win the final car. "Do not open it. Do not shake it," she commanded the crowd. Finally, with the suspense built to a fevered pitch, everyone opened their box. They all had keys. "You get a car! You get a car! You get a car! You get a car! Everybody gets a car!" Oprah exclaimed. "Everybody gets a car! Everybody gets a car!" This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Everybody did get a car. But not everyone kept it. William Toebe attended the show with his wife, Jillaine, and he immediately thought of the tax implications, which stretched to $6,000 or more for some audience members. It was a tough reality for many in the audience that day, some of which had been selected based on their need for a new car. "That responsible part of me stepped forward and wondered 'where am I going to get the money to pay the taxes?'" he recalled.

There's a 'Knight Rider' movie in development

James Wan, who has directed films from the first "Saw" to "Aquaman," with "Furious 7" in between, and produced even more projects, is producing a new Knight Rider movie according to a report in Deadline. Just in case there's a reader who doesn't know, Knight Rider was one of the seminal trio of iconic-car shows from the 1980s, along with "The Dukes of Hazzard" and "Miami Vice." The series lasted 90 episodes that ran from 1982 to 1986, following the crime-fighting exploits of Michael Knight, a man who crusaded for justice after being shot in the face. Billionaire Walton Knight hired Michael to work with the Knight Foundation, where Michael helps develop the Knight Industries Two Thousand, a Pontiac Trans-Am with AI that can talk, drive more than 200 miles per hour, and could teach MI6's Q Branch about gadgetry. Collider described David Hasselhof's Michael Knight as "crimefighter by trade and wearing-a-leather-jacket-with-no-shirt-underneath innovator by hobby." The show made such an impression that there was a series spinoff called "Code of Justice," two TV movies in 1991 and 1994, a convention called KnightCon, and a series reboot on NBC that lasted for one season from 2008 to 2009, as well as stores full of action figures and models and literature, YouTube fan-made trailers and movies, and this wacky German-dubbed short "Knight Rider" film starring Hasselhoff. We don't know anything about the new movie's plot yet, other than that it's set in the present. T.J. Fixman, better known for now as a video game writer who worked on franchises like "Ratchet and Clank" and "Resistance: Fall of Man," has been attached to write, with a mandate to keep "the anti-establishment tone of the original." With matters still early in development there's no telling when the movie will hit theaters, and Wan's probably got his hands busy with the new MacGuyver reboot for CBS, anyway. Now that there's already been a Knight Industries 2000 and 3000, that gives us plenty of time to imagine — in a world where 200-mph hypercars powered by everything sprout like weeds and even Cannonballers are using military-like equipment — what would a Knight Industries Four Thousand possess? And would it be called KIFT? Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Win a car while supporting a charity this holiday season

Autoblog may receive a share from purchases made via links on this page. Pricing and availability are subject to change. No donation or payment necessary to enter or win this sweepstakes. See official rules on Omaze.  The leaves have fallen, there is a crispness to the air and there have already been multiple forecasts of snow, which can only mean one thing: We're coming up on Christmas. While you've been busy thinking about what kind of gifts you're going to give your loved ones, we here at Autoblog have been deciding which dream car we'd like to see in our driveway on Christmas morning. A car for Christmas does seem a bit extreme and expensive, but thanks to these Omaze sweepstakes, it doesn't have to break the bank. Here are the current sweepstakes we'd like to win this holiday season. Win a DeLorean DMC-12 - Enter at Omaze James Riswick, West Coast Editor: Let me be clear, the DeLorean is a pretty terrible car. Its speedometer doesn't even go up to the fabled 88 mph. Seriously, look at the pictures: tops out at 85. Also, who services a DeLorean? And how much would it cost to maintain one? $AlloftheMoney or just $MostoftheMoney? So owning it could be a total headache, but at least by winning one through Omaze, you'd be relieved of the financial burden of buying one in the first place. You'd also get the chance to own one of the most iconic cars of all time, one that transcends car enthusiasm and is instantly recognizable by everyone as the "Back to the Future" car. Plus, "everyone" doesn't know that the DeLorean was actually a pretty terrible car. So, I already own James Bond's car from 1995, why not Doc Brown's from 1985? Win a 2021 Bentley Bentayga V8 - Enter at Omaze Eddie Sabatini, Production Manager: Why am I choosing a +$200K Bentley SUV? Because even if I could afford one I'd never be able to wrap my head around spending money on one. So why not try to win one by donating what I can afford to a good cause? I first saw the Bentley Bentayga up close and personal at the Frankfurt Motor Show (I forget which year but I'll never forget this SUV). And although it looks like the Bentayga Omaze is offering up doesn't have the opulent tailgate setup I fell in love with when I saw it in Frankfurt, I'd still enter to win. Win a 1968 Mercedes-Benz 280SL Pagoda - Enter at Omaze Byron Hurd, Editor: Few automotive marketing efforts stick out in my head more than the Mercedes-Benz holiday spots and magazine placements.