1990 Pontiac Sunbird Convertible on 2040-cars

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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

Sell Your Own: 2006 Pontiac GTO

This is part of an occasional look at cars for sale in Autoblog's classifieds. Want to sell your car? We make it easy and free. Quickly create listings with up to six photos and reach millions of buyers. Log in and create your free listings. In the early '60s, Baby Boomers born immediately after World War II were beginning to buy cars and enjoy their own distinctive music. This wasn't yet the drug culture; rather, it was the drag culture, more Jan and Dean "Dead Man's Curve" than Beatles "Lucy In The Sky." And a Baby Boomer's desired ride, more often than not, was Pontiac's GTO. Introduced as a manned-up option for Pontiac's compact Tempest, the early GTO was 389 cubic inches of romp and stomp. And with a marketing campaign that hit Middle America via what it watched and ate (TV ads and cereal-box promos were a big part of the GTO launch), there was no escaping it. Like most performance coupes and convertibles, 10 years later it was became an emasculated version of its once lusty self. And then it was gone. Its revival, championed by General Motors executive Bob Lutz, was not by any stretch the Second Coming. Starting in 2004, GM modified its Australian-built Holden Monaro to approximate the excitement of the original formula: a coupe body propelled by a big V8. But the Holden's sheetmetal was quietly styled, and even the 400 horsepower available by 2006 didn't electrify buyers. With hindsight, the resurrected GTO is enjoying more attention and, slowly but surely, increasing in value. This for-sale example shows well, enjoys low mileage, and is – naturally – priced well above what is perceived to be its market value. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Looking back at Oprah's free-car giveaway 10 years later

Oprah kicked off her 19th season in dramatic fashion by giving all 276 members of the studio audience a free car.
Molly Vielweber's Pontiac G6 appears unremarkable at first glance. It wears forest green paint, rolls on five-spoke aluminum wheels, and it has a sizeable scrape in the driver's side door, the scar of a decade's worth of hard use. You wouldn't notice it parked at a big box store or cruising on the highway. Pontiac made hundreds of thousands of G6s in the 2000s, and a lot are still on the road. It's unremarkable in every way except for the front license plate, which reads, "Oprah 6."