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A case for Pontiac's return

Sadly, many brands have disappeared off of the automotive landscape over the decades. Many people have imagined over the years of restarting defunct automotive brands. A few of those dreamers even made prototypes to shop around and to established connections with investors. But, alas poor Yorick, however valiant an effort, many brands are shuttered for good, rarely to be heard of again except in historical tales or maybe seen in car shows. So, what do you do when you win the lottery? Not just any lottery... In fact, it is a lottery that takes care of you and your loved ones for life? You and your family don't have to work, ever. You can give to charity, pay other people to do those projects that you've been putting off, and so on and so on. But, you're still a Car Nut right? There begins the conundrum. Do you buy and fix cars, new premium cars, old muscle cars, or classics, or maybe, just maybe, do you buy the rights to an old departed automotive brand and bring it back to life. Hmm. Which brand? The problem with the old Pontiac was that it was an additional badge engineered vehicle in the portfolio of GM. The meant the brand was diluted by competition from its own parent company, in addition to the competition outside the camp. So, if it were to come back, it would have to be different. Yet, it would still need to keep true to its roots at the same time in order to wake up its armies of existing fans. Even those that aren't fans of Pontiac cannot deny that Pontiac has a long heritage of legendary vehicles. So do Packard, and Studebaker, and others. So, why would a lottery winner choose Pontiac as the marque to bring back? That's easy! Pontiac's long heritage is closely tied to performance vehicles that made many of a teenager drool. Even more important though is that Pontiac is still fresh on people's minds. The brand itself is only recently departed. So, Boomers, Generation X, and Millenials all would all be able to identify with it as opposed to brand names that disappeared multiple decades ago and that now have a more limited appeal. The return of Pontiac couldn't just be another launch of a badge engineered vehicle. It would have to be performance oriented, yes. But, it would have to be unique in some way, a niche brand. What niche though? Look at the automotive landscape now and you see that Tesla is the one out there grabbing at the wide open electric niche with success.

Looking Back At Oprah's Free-Car Giveaway 10 Years Later

Molly Vielweber's Pontiac G6 appears unremarkable at first glance. It wears forest green paint, rolls on five-spoke aluminum wheels, and it has a sizeable scrape in the driver's side door, the scar of a decade's worth of hard use. You wouldn't notice it parked at a big box store or cruising on the highway. Pontiac made hundreds of thousands of G6s in the 2000s, and a lot are still on the road. It's unremarkable in every way except for the front license plate, which reads, "Oprah 6." But this is not just any G6. This car is a part of television history. Vielweber won her G6 10 years ago at a taping of The Oprah Winfrey Show, when Oprah kicked off her 19th season in dramatic fashion by giving all 276 members of the studio audience a free car. It was an unprecedented stunt that changed lives, generated controversy and ultimately failed to provide enough of a marketing lift for Pontiac, which would be shuttered just over five years later. September 13 marks the 10-year anniversary of the memorable event, which caught everyone, including audience members, by surprise. In a masterful display of showmanship, Oprah dialed up the suspense to match the enormity – and cost – of the event. First she gave away 11 cars, which would have been a landmark TV promotion by itself. But then she coyly announced: "I've got a little twist." Models circulated throughout the audience carrying silver platters loaded with white boxes wrapped in red ribbon. One contained a set of keys, Oprah implied, for another audience member to win the final car. "Do not open it. Do not shake it," she commanded the crowd. Finally, with the suspense built to a fevered pitch, everyone opened their box. They all had keys. "You get a car! You get a car! You get a car! You get a car! Everybody gets a car!" Oprah exclaimed. "Everybody gets a car! Everybody gets a car!" This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Everybody did get a car. But not everyone kept it. William Toebe attended the show with his wife, Jillaine, and he immediately thought of the tax implications, which stretched to $6,000 or more for some audience members. It was a tough reality for many in the audience that day, some of which had been selected based on their need for a new car. "That responsible part of me stepped forward and wondered 'where am I going to get the money to pay the taxes?'" he recalled.

Porsche Syberia RS rally car is what you make when you need a Hummer that's fast

Some history: The Porsche 911's first-ever race was the 1965 Monte Carlo rally, entered because Porsche's PR man at the time wanted to show how much the future icon could do. A year later, Porsche began selling an optional rally kit for the 911 that included Recaro seats, a roll bar, and adjustable Koni dampers. Porsche produced factory rally racers until the early 1970s, winning Monte Carlo three times in a row before letting privateers carry the torch so the factory could focus on campaigning in the East Africa Safari. After years of painful lessons, when Porsche took its brand-new 1978 911 SC to the safari, the 3.0-liter flat-six coupe was hours away from winning the race before damaging the suspension, demoting the car to second place. Porsche fans wanted their own replicas, and finding the new 911 to be an affordable option, the SC — built from 1978 to 1983 — went from denoting "Super Carrera" to "Safari Car."   Porsche took a big step up in with the 953 rally car. Built to win the 1984 Paris-Dakar, which it did, the 953 introduced the four-wheel-drive system Porsche would evolve for the 959 in 1985 and the 964-series 911 in 1989, as well as the now-unforgettable 911-based Rothmans livery. All of this is what's fueling today's 911 Safari Car revival around the world. Almost all of today's builds start with the so-called G Model 911s, produced from 1973 to 1989, usually focusing on the SC and the Carrera that ran from 1984 until 1989.  Fast forward to 2007 when a mysterious crew organized the TransSyberia Rally, a "sports-touring" event that stretched 4,500 miles from Moscow to the capital of Mongolia, Ulaanbaatar. Of the 34 vehicles that entered, 25 were Porsche's purpose-built Cayenne S Transsyberia Edition.  Put this all in a pot and you have the beginnings of the car that brings us here, the Syberia RS. It's said that a German fellow by the name of Kai Burkhard wanted to buy a Humvee, but the low top speed, around 50 miles per hour, put him off. So instead, he imported a 1986 911 "in collector condition" from Japan with the idea of rebuilding it to provide almost all the off-road fun he could have had in the H1. Burkhard tapped the Tailor Made department at German suspension designer H&R, and the two set to work creating a build like the 953 Dakar winner.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The owner's been mum on most of the details including engine revisions.