1972 Pontiac Le Mans on 2040-cars

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A case for Pontiac's return

Sadly, many brands have disappeared off of the automotive landscape over the decades. Many people have imagined over the years of restarting defunct automotive brands. A few of those dreamers even made prototypes to shop around and to established connections with investors. But, alas poor Yorick, however valiant an effort, many brands are shuttered for good, rarely to be heard of again except in historical tales or maybe seen in car shows. So, what do you do when you win the lottery? Not just any lottery... In fact, it is a lottery that takes care of you and your loved ones for life? You and your family don't have to work, ever. You can give to charity, pay other people to do those projects that you've been putting off, and so on and so on. But, you're still a Car Nut right? There begins the conundrum. Do you buy and fix cars, new premium cars, old muscle cars, or classics, or maybe, just maybe, do you buy the rights to an old departed automotive brand and bring it back to life. Hmm. Which brand? The problem with the old Pontiac was that it was an additional badge engineered vehicle in the portfolio of GM. The meant the brand was diluted by competition from its own parent company, in addition to the competition outside the camp. So, if it were to come back, it would have to be different. Yet, it would still need to keep true to its roots at the same time in order to wake up its armies of existing fans. Even those that aren't fans of Pontiac cannot deny that Pontiac has a long heritage of legendary vehicles. So do Packard, and Studebaker, and others. So, why would a lottery winner choose Pontiac as the marque to bring back? That's easy! Pontiac's long heritage is closely tied to performance vehicles that made many of a teenager drool. Even more important though is that Pontiac is still fresh on people's minds. The brand itself is only recently departed. So, Boomers, Generation X, and Millenials all would all be able to identify with it as opposed to brand names that disappeared multiple decades ago and that now have a more limited appeal. The return of Pontiac couldn't just be another launch of a badge engineered vehicle. It would have to be performance oriented, yes. But, it would have to be unique in some way, a niche brand. What niche though? Look at the automotive landscape now and you see that Tesla is the one out there grabbing at the wide open electric niche with success.

Driving the Kia K5 and Mini Cooper JCW GP, plus an interview with Jimmy Chin | Autoblog Podcast #637

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder and News Editor Joel Stocksdale. They veer off right away into talking about their dream project garages. Next up is news, including some info on the next Nissan Z car, the Honda Fit being discontinued in the U.S., new Mercedes-Benz EQS details, and some talk about the new, electric GMC Hummer being adapted for the military. Then they talk about driving the new Kia K5 sedan and the Mini Cooper JCW GP, before they opine about the 1966 Pontiac GTO. Autoblog Senior Producer Chris McGraw interviews Oscar-winning filmmaker Jimmy Chin about his collaboration with Ford for the Bronco reveal, and more. Finally, our editors help a listener in the U.K. pick a used vehicle in the "Spend My Money" segment. Autoblog Podcast #637 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Some thoughts on project cars News Nissan suggests the next-generation Z won't be electrified at launch Fit Is Gone! Honda drops subcompact hatch in U.S. Mercedes-Benz announces the electric EQS will offer over 435 miles of range GMC's electric Hummer could someday serve alongside the Humvee in the U.S. Army Driving the 2021 Kia K5 Driving the 2020 Mini Cooper JCW GP 1966 Pontiac GTO: Love it or hate it? We talk Ford Bronco and other adventures with Oscar-winning filmmaker Jimmy Chin Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:

Junkyard Gem: 1989 Pontiac Sunbird SE Coupe

General Motors built the fantastically successful J-Body cars starting at the dawn of the 1980s and continuing well into our current century, on five continents. The Pontiac Division's version of the J started out being called the J2000 and the 2000, then got the Sunbird name originally used on the Pontiac-ized Chevy Monza starting in 1983. Here's a once-slick-looking 1989 Sunbird SE Coupe, found at a Minneapolis-area boneyard way back in 2016. The best-known of all the J-Body cars, here, was the Chevrolet Cavalier, but Pontiac far outdid even the most blinged-up Cavalier Z24 when it came to elaborate taillights. Because this is Minnesota, the car is a patchwork of various layers of junkyard-obtained rusty body parts. One fender has TURBO badges from a Sunbird GT. The other side has the correct engine badges for this model. That engine is a 2.0-liter, single-overhead-cam straight-four from an engine family originally developed for the Opel Kadett D. This one was rated at 96 horsepower when new. This one has the automatic transmission, so it wouldn't have been very much fun to drive. Check out that cool parking brake handle, though! And, hey, is that a full can of Colorado Cool-Aid in the foot well? You'd think a proper Minnesota Pontiac would at least be full of Grain Belt cans. It appears that Higley Ford in Windom, Minn., had this car on the lot at some point. Windom is closer to Sioux Falls than to Minneapolis. This final mileage total looks good for a car living in Tinworm Country. Pontiac built this generation of Sunbird from the 1988 through 1994 model years, though it was really just a facelift of the first-generation cars. Starting in 1995, the Pontiac J-Body became the Sunfire, and production continued until the J platform itself got the axe in 2005. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In the 90s, fun will become the exclusive province of the rich. To which the Sunbird driver replies, "Bullish!" Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.