1971 Pontiac Lemans Sport 7.5l *455* Viper Red on 2040-cars

Auto blog

GM doing fine at retaining Pontiac owners

This isn't the first time we've reported positive news about General Motors retaining former Pontiac owners. Get a few more stories like this latest report from Edmund's Auto Observer, and it will mark an ongoing positive trend for GM. Edmunds.com crunched the numbers to see how well the General is hanging on to customers after shutting out the lights at Pontiac, and it found that nearly 40 percent of Pontiac owners stayed with a vehicle from a General Motors brand.
The numbers are a little lower than an earlier R.L. Polk & Company study, but Edmunds says General Motors is keeping more former Pontiac buyers than it has since 2007. Most are turning to vehicles from Chevrolet, especially during January and February of 2011, when GM incentivized Pontiac owners to stay under the umbrella. Those moves seem to have worked, and 28.1 percent of Pontiac owners trading up made the jump into a Bowtie.
Buyers that have gone elsewhere have largely stayed loyal to Domestic automakers, with Ford picking up the most conquests from Pontiac, with 9.4 percent switching. Toyota and Honda picked up 7.4 percent of the pool of former Pontiac drivers. The numbers are defying any predictions that Pontiac buyers would completely exit the General Motors fold, and have climbed up closer to parity with the retention figures of other GM brands from a 2009 low of only 16 percent retention.

Distracted driver crosses center line and hits police car

Attentive driving and quick reflexes saved the life of a police officer in Hudson, WI, when an oncoming driver drifted into the officer's lane and struck his cruiser. According to KMSP, the officer was patrolling along a busy road through Hudson on March 31 when the crash occurred. Dash cam video from the patrol car which was released to local media shows the dramatic collision unfold. As the officer came around a mild left-hand curve, a white, 90s-era Pontiac Grand Am continued straight through the curve, across the center line, and directly into the officer's path. The officer was able to avoid a head-on collision, but the Pontiac still struck the driver's side of the patrol car. "Both the officer and the other driver are ok, however, this accident could have been much, much worse," said a Hudson Police Department official on the department's Facebook page. "So please remember to pay attention to your driving at all times when behind the wheel." Minnesota's Department of Public Safety estimates that one in every four crashes in the State of Minnesota are caused by distracted drivers. DPS believes that the actual number may be higher, but police often have difficulty proving distracted driving as the cause of a crash. Government/Legal Pontiac Driving Safety Coupe Police/Emergency

STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.