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Junkyard Gem: 1992 Pontiac Firebird

Last spring, this series featured a 1992 Chevrolet Camaro RS in a Northern California junkyard, an example of the final model year for the highly successful third-generation GM F-Body. On a later visit to that yard, I spotted the Pontiac sibling to that car, a Firebird that was born the same year at the same Southern California factory. When the Chevrolet Division introduced the first Camaro as a 1967 model, the Pontiac Division got its own version of the F-Body called the Firebird. While the two cars were built on the same chassis and looked very similar, the first-generation Camaros got Chevrolet engines while their Firebird colleagues got Pontiac engines (including the innovative SOHC straight-six). The 1970-1981 second-generation Firebirds still had some Pontiac-only engines, but Chevrolet and Oldsmobile power crept under some hoods during that period. The third-generation Firebirds first appeared as 1982 models, and they drew from near-identical stockpiles of GM running gear (including the distinctly agricultural Iron Duke four-banger, which could be considered a Pontiac-derived engine). When the Camaro got the axe after 2002, the Firebird's neck was put on the same chopping block. When the Camaro returned for 2010, the Pontiac brand was sputtering to an agonized halt during its final year and there was no chance of the Firebird's return. This car is a fairly ordinary coupe, though it does have the mid-grade 205-horsepower 5.0-liter Chevrolet small-block V8 instead of the base 140-horse 3.1-liter V6. A 5.7-liter small-block was available as well. A five-speed manual transmission was base equipment, but few Americans wanted a three-pedal setup by the early 1990s. This car has the optional four-speed automatic. The MSRP with 5.0 engine, automatic transmission and air conditioning (which this car has) started at $14,304. That's about $31,868 in 2023 dollars. It was built at Van Nuys Assembly in the San Fernando Valley of Los Angeles County. By the dawn of the 1990s, the Camaros and Firebirds made at Van Nuys Assembly had become known as the worst-built GM cars made in North America, and the plant was shut down forever soon after this car was built. Today, a shopping mall lives where the factory once stood. This car managed to drive more than 150,000 miles during its life, so it beat the odds. The thrid-gen F-Body was pretty antiquated by the early 1990s, but the fourth-gen cars handled better and looked up-to-date for the era.

STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

General Motors Recalls Nearly 780,000 Cars To Fix Deadly Problem

General Motors is recalling nearly 780,000 compact cars in North America because the engines can shut down unexpectedly and cause crashes. The company says six people have been killed in crashes related to the problem. The recall affects Chevrolet Cobalts and Pontiac G5s from the 2005 through 2007 model years. U.S. safety regulators say the weight of the key ring and rough roads can move the ignition switch out of the run position, cutting the engine and electricity. If that happens, air bags may not work. GM says there have been 22 crashes from the problem. All happened at high speeds. Dealers will replace the ignition switch for free. GM says owners should remove nonessential items from key rings until the problem is fixed. Related Gallery Chevy Impala Earns Highest Accolades From Consumer Reports Recalls Chevrolet GM Pontiac Cobalt