2002 Pontiac Grand Prix Gt on 2040-cars

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Destiny: General Motors should bring back Pontiac

Despite having officially left the market in 2010, the Pontiac badge is still a common sight on roadways throughout the United States. Towards the end of its life, Pontiac models were largely rebadged versions of other General Motors vehicles, like the Pontiac G5 and Chevrolet Cobalt. It's sad, but there's no other way to put it; Pontiac was a mere shadow of its former self at the time of its death. Now it's time to revive the legendary brand. General Motors announced it would be reviving the Redline series, a package that originated with Saturn, another dead brand, earlier this year. Some models, like the Chevrolet Camaro will receive unique cosmetic touches designed to make it look even sportier, something Pontiac excelled at in most cases. Gas prices have fallen dramatically in the past few years and consumers have taken notice. Sales of fuel efficient cars, like hybrids and compact sedans, aren't increasing at the same rate as larger, less efficient vehicles, like trucks and SUVs. Muscle cars, like the Ford Mustang, are seeing increasing sales as well. Perhaps it's time to revive Pontiac and restore the marque to its former glory: a brand that brought performance and style at an affordable price. There are currently few manufacturers that offer a true challenge to high-performance automakers like BMW. The German brand continues to see high sales year after year and performance has a lot to do with it. Brand recognition, namely through the BMW badge, plays a major role as well. Pontiac, arguably one of the most well-known brands to ever grace the industry, can match both factors with ease. Pontiac was once revered as a brand that revolutionized the muscle car segment in the 1970s and 1980s. It still has a lively following throughout enthusiast spheres and amongst drivers of all ages to this day. Reviving the brand with a small line of high-performance vehicles would certainly offer a challenge to dominating German brands. A small lineup of affordable vehicles bearing the Pontiac badge and designed for performance and style would certainly make waves in the current market. Reviving a few older nameplates, such as the GTO and Trans Am, would offer nostalgic appeal. Packing both models with a powerful entry-level engine, say the Camaro's turbocharged four-cylinder or V6 engine, would open up the market considerably.

Junkyard Gem: 2003 Pontiac Grand Am GT 30th Anniversary Edition

With the era of the 1960s-style muscle car ended by the ever-more-stringent emissions regulations, insurance costs and higher gasoline prices of the early 1970s, GM's Pontiac Division was ready with a lineup of flash-enhanced machines packed with (alleged) European-style performance and styling. Three of them were based on the midsize A Platform for 1973: the LeMans, the Grand Prix and the brand-new Grand Am. The 1973 Grand Am was cheaper than the luxed-up Grand Prix, but still had a BMW-ish interior and wild exterior styling; sales weren't great, but the 30th anniversary of this car seemed sufficiently momentous for Pontiac to create a special-edition package for its soon-to-be-axed successor. Here's one of these rare machines, spotted recently in a Denver car graveyard. The original rear-wheel-drive Grand Am was built for the 1973-1975 and 1978-1980 model years, but its similarity to the much cheaper LeMans kept sales numbers unimpressive. When the Grand Am name was revived for a Pontiac-badged compact on the front-drive N Platform in the 1985 model year, however, it became a big seller right away and stayed that way into our current century. The N-Body Grand Am was built through 2005, with platform updates for the 1992 and 1999 model years. Along the way, it was sibling to such cars as the Oldsmobile Calais, Buick Somerset, Chevrolet Beretta and Oldsmobile Alero. By 2003, though, the ground was shifting under Pontiac's feet. The iconic Firebird had been discontinued the previous year, and even the Grand Prix's days were officially numbered. Oldsmobile would be gone after 2004, and the entire Pontiac vehicle lineup would be shaken up soon after. The last year for the Grand Am (and the Sunfire) would be 2005, with the G6 taking its place. With all that going on, why not offer a 30th Anniversary package? After all, the Grand Prix got a 40th Anniversary Edition for 2002. Our reviewer described this car as "leaner, trimmer and more contemporary" at the time, but made no mention of the 30th Anniversary Edition. The VIN says this car is a top-grade GT1 sedan, with an MSRP of $22,325 (that's about $39,920 in 2023 dollars). Two engines were available in the 2003 Grand Am: a 2.2-liter Ecotec four-cylinder with 140 horsepower and a 3.4-liter pushrod V6 with either 170 or 175 horsepower. This car has the 175-horse V6, complete with "Ram Air" cold-air induction. That name goes way back in Pontiac history.

1969 Pontiac GTO Judge vs. 2006 GTO, which Goat gets your vote?

The Pontiac GTO was perhaps the most iconic muscle car of the '60s and early '70s. With its beefy V8 and color palette screaming for attention, it summarized in a single vehicle everything that made the era so appealing to many young people. Pontiac tried to collect just a few drops of that aura again in the 2000s with a revived GTO, but with decidedly mixed results. The performance was still there with its big V8, but the looks never quite lived up to the powertrain. Now, Generation Gap wants to know which of these Goats is the one to own.
Things are skewed immediately because the 2006 GTO here is a real ringer. It comes from famous tuner Ken Lingenfelter's collection, and it's a one-off example partially fettled by GM Performance boasting a twin-turbocharged LS2 V8 with a claimed 750 horsepower and a wide-body kit. This Goat definitely isn't what you're going to find just browsing for one to buy in the newspaper. Still, dip the throttle just a little, and this GTO pulls like a freight train. It's enough to turn the two hosts into giggling schoolboys behind the wheel.
The '69 GTO Judge here is also out of Lingenfelter's collection, but this one is all stock with a 400-cubic-inch (6.6-liter) V8 and a Ram Air hood for a claimed 366 hp. It might not have the unbelievable power of the turbo '06, but it makes up for it with style to spare.