1995 Pontiac Grand Prix 3.1 Se on 2040-cars

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Destiny: General Motors should bring back Pontiac

Despite having officially left the market in 2010, the Pontiac badge is still a common sight on roadways throughout the United States. Towards the end of its life, Pontiac models were largely rebadged versions of other General Motors vehicles, like the Pontiac G5 and Chevrolet Cobalt. It's sad, but there's no other way to put it; Pontiac was a mere shadow of its former self at the time of its death. Now it's time to revive the legendary brand. General Motors announced it would be reviving the Redline series, a package that originated with Saturn, another dead brand, earlier this year. Some models, like the Chevrolet Camaro will receive unique cosmetic touches designed to make it look even sportier, something Pontiac excelled at in most cases. Gas prices have fallen dramatically in the past few years and consumers have taken notice. Sales of fuel efficient cars, like hybrids and compact sedans, aren't increasing at the same rate as larger, less efficient vehicles, like trucks and SUVs. Muscle cars, like the Ford Mustang, are seeing increasing sales as well. Perhaps it's time to revive Pontiac and restore the marque to its former glory: a brand that brought performance and style at an affordable price. There are currently few manufacturers that offer a true challenge to high-performance automakers like BMW. The German brand continues to see high sales year after year and performance has a lot to do with it. Brand recognition, namely through the BMW badge, plays a major role as well. Pontiac, arguably one of the most well-known brands to ever grace the industry, can match both factors with ease. Pontiac was once revered as a brand that revolutionized the muscle car segment in the 1970s and 1980s. It still has a lively following throughout enthusiast spheres and amongst drivers of all ages to this day. Reviving the brand with a small line of high-performance vehicles would certainly offer a challenge to dominating German brands. A small lineup of affordable vehicles bearing the Pontiac badge and designed for performance and style would certainly make waves in the current market. Reviving a few older nameplates, such as the GTO and Trans Am, would offer nostalgic appeal. Packing both models with a powerful entry-level engine, say the Camaro's turbocharged four-cylinder or V6 engine, would open up the market considerably.

Junkyard Gem: 2003 Pontiac Grand Am GT 30th Anniversary Edition

With the era of the 1960s-style muscle car ended by the ever-more-stringent emissions regulations, insurance costs and higher gasoline prices of the early 1970s, GM's Pontiac Division was ready with a lineup of flash-enhanced machines packed with (alleged) European-style performance and styling. Three of them were based on the midsize A Platform for 1973: the LeMans, the Grand Prix and the brand-new Grand Am. The 1973 Grand Am was cheaper than the luxed-up Grand Prix, but still had a BMW-ish interior and wild exterior styling; sales weren't great, but the 30th anniversary of this car seemed sufficiently momentous for Pontiac to create a special-edition package for its soon-to-be-axed successor. Here's one of these rare machines, spotted recently in a Denver car graveyard. The original rear-wheel-drive Grand Am was built for the 1973-1975 and 1978-1980 model years, but its similarity to the much cheaper LeMans kept sales numbers unimpressive. When the Grand Am name was revived for a Pontiac-badged compact on the front-drive N Platform in the 1985 model year, however, it became a big seller right away and stayed that way into our current century. The N-Body Grand Am was built through 2005, with platform updates for the 1992 and 1999 model years. Along the way, it was sibling to such cars as the Oldsmobile Calais, Buick Somerset, Chevrolet Beretta and Oldsmobile Alero. By 2003, though, the ground was shifting under Pontiac's feet. The iconic Firebird had been discontinued the previous year, and even the Grand Prix's days were officially numbered. Oldsmobile would be gone after 2004, and the entire Pontiac vehicle lineup would be shaken up soon after. The last year for the Grand Am (and the Sunfire) would be 2005, with the G6 taking its place. With all that going on, why not offer a 30th Anniversary package? After all, the Grand Prix got a 40th Anniversary Edition for 2002. Our reviewer described this car as "leaner, trimmer and more contemporary" at the time, but made no mention of the 30th Anniversary Edition. The VIN says this car is a top-grade GT1 sedan, with an MSRP of $22,325 (that's about $39,920 in 2023 dollars). Two engines were available in the 2003 Grand Am: a 2.2-liter Ecotec four-cylinder with 140 horsepower and a 3.4-liter pushrod V6 with either 170 or 175 horsepower. This car has the 175-horse V6, complete with "Ram Air" cold-air induction. That name goes way back in Pontiac history.

Junkyard Gem: 1988 Pontiac 6000 LE Safari Wagon

The Detroit station wagon was fast losing sales to minivans and trucks as the decade of the 1980s progressed, but Pontiac shoppers still had plenty of choices as late as the 1988 model year. A visit to a Pontiac dealership in 1988 would have presented you with three sizes of wagon, from the little Sunbird through the midsize 6000 and up to the mighty Parisienne-based Safari. Today's Junkyard Gem is a luxed-up 6000 LE, complete with "wood" paneling, found in a car graveyard in Fargo, North Dakota. Confusingly, the "Safari" name in 1988 was used by Pontiac to designate both a specific model — the wagon version of the Parisienne/Bonneville— and as the traditional Pontiac designation for a station wagon. That meant that the wagon we're looking at now was a Safari but not the Safari in the 1988 Pontiac universe. The 6000 lived on the GM A-Body platform, as the Pontiac-badged version of the Chevrolet Celebrity. Production ran from the 1982 through 1991 model years, with the A-Body Buick Century surviving all the way through 1996. The LE trim level came between the base 6000 and the gloriously complex 6000 STE (which wasn't available in wagon form, sadly). I visited this yard in Fargo after judging at the Minneapolis 500 24 Hours of Lemons in Brainerd, Minnesota, last fall. Up to that point, I had visited 47 of the Lower 48 United States, with just North Dakota remaining, so I made a point of doing a Fargo detour in order to check that state off my list. I'm pleased that I found such a good example of the 1982-1996 GM A-Body in this yard, because the most famous of all the A-Bodies is the 1987 Oldsmobile Cutlass Ciera driven to Brainerd by the inept Fargo-based kidnappers in the film "Fargo." This Minnesota-plated 6000 had some rust, but just negligible levels by Upper Midwestern standards on a 31-year-old car. The interior looked very good, with the original owner's manual still inside. The 6000 LE boasted "redesigned contoured seats and London/Empress fabric," which sounds pretty swanky. Something less swanky lives under the hood: an Iron Duke 2.5-liter pushrod four-cylinder engine, known as the Tech 4 by 1988. The Iron Duke was, at heart, one cylinder bank of the not-quite-renowned Pontiac 301-cubic-inch V8; while fairly rugged, the Duke ran rough (typical of large-displacement straight-four engines) and made just 98 horsepower in this application. Pontiac offered a couple of optional V6s in the 6000 in 1988, but no Quad 4.