1967 Pontiac Grand Prix Custom on 2040-cars

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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

Junkyard Gem: 2001 Pontiac Grand Prix GTP

For General Motors, the W platform just kept giving and giving and giving for decade after decade, serving as the basis of Buick Regals, Oldsmobile Intrigues, Chevrolet Monte Carlos, and many, many more models. The final and most powerful Pontiac W-Body, the sixth-generation Grand Prix GTP, rolled off assembly lines for the 1997 through 2003 model years. Here's one in a Northern California self-service wrecking yard. GM bolted the supercharged 3800 V6 into vast numbers of cars during this era, providing a deep reservoir of cheap blowers for unwise high-boost projects. 240 front-tire-charring horses, complete with a Roots-type blower scream from the Eaton supercharger under the hood. I see plenty of blown 3800s during my junkyard travels, from the Bonneville SSEi to the Oldsmobile LSS. Depressingly, GM stopped putting manual transmissions in the Grand Prix during the 1993 model year, so '01 GTP owners had to take the four-speed slushbox. This one came close to the magic 200,000-mile mark, but fell 25,000 short. The interior took a beating during its life, ending its time on the road with shredded upholstery and dirty panels. Seven-band graphic equalizers were all the rage during the 1980s, but GM kept the tradition alive into our current century. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Grips the pavement like ... a shopping cart on wet linoleum? Featured Gallery Junked 2001 Pontiac Grand Prix GTP View 21 Photos Auto News Pontiac Automotive History

Are orphan cars better deals?

Most folks don't know a Saturn Aura from an Oldsmobile Aurora. Those of you who are immersed in the labyrinth of automobilia know that both cars were testaments to the mediocrity that was pre-bankruptcy General Motors, and that both brands are now long gone. But everybody else? Not so much. By the same token, there are some excellent cars and trucks that don't raise an eyebrow simply because they were sold under brands that are no longer being marketed. Orphan brands no longer get any marketing love, and because of that they can be alarmingly cheap. Case in point, take a look at how a 2010 Saturn Outlook compares with its siblings, the GMC Acadia and Buick Enclave. According to the Manheim Market Report, the Saturn will sell at a wholesale auto auction for around $3,500 less than the comparably equipped Buick or GMC. Part of the reason for this price gap is that most large independent dealerships, such as Carmax, make it a point to avoid buying cars with orphaned badges. Right now if you go to Carmax's site, you'll find that there are more models from Toyota's Scion sub-brand than Mercury, Saab, Pontiac, Hummer, and Saturn combined. This despite the fact that these brands collectively sold in the millions over the last ten years while Scion has rarely been able to realize a six-figure annual sales figure for most of its history. That is the brutal truth of today's car market. When the chips are down, used-car shoppers are nearly as conservative as their new-car-buying counterparts. Unfamiliarity breeds contempt. Contempt leads to fear. Fear leads to anger, and pretty soon you wind up with an older, beat-up Mazda MX-5 in your driveway instead of looking up a newer Pontiac Solstice or Saturn Sky. There are tons of other reasons why orphan cars have trouble selling in today's market. Worries about the cost of repair and the availability of parts hang over the industry's lost toys like a cloud of dust over Pigpen. Yet any common diagnostic repair database, such as Alldata, will have a complete framework for your car's repair and maintenance, and everyone from junkyards to auto parts stores to eBay and Amazon stock tens of thousands of parts. This makes some orphan cars mindblowingly awesome deals if you're willing to shop in the bargain bins of the used-car market. Consider a Suzuki Kizashi with a manual transmission. No, really.