1962 Pontiac Grand Prix on 2040-cars

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Looking Back At Oprah's Free-Car Giveaway 10 Years Later

Molly Vielweber's Pontiac G6 appears unremarkable at first glance. It wears forest green paint, rolls on five-spoke aluminum wheels, and it has a sizeable scrape in the driver's side door, the scar of a decade's worth of hard use. You wouldn't notice it parked at a big box store or cruising on the highway. Pontiac made hundreds of thousands of G6s in the 2000s, and a lot are still on the road. It's unremarkable in every way except for the front license plate, which reads, "Oprah 6." But this is not just any G6. This car is a part of television history. Vielweber won her G6 10 years ago at a taping of The Oprah Winfrey Show, when Oprah kicked off her 19th season in dramatic fashion by giving all 276 members of the studio audience a free car. It was an unprecedented stunt that changed lives, generated controversy and ultimately failed to provide enough of a marketing lift for Pontiac, which would be shuttered just over five years later. September 13 marks the 10-year anniversary of the memorable event, which caught everyone, including audience members, by surprise. In a masterful display of showmanship, Oprah dialed up the suspense to match the enormity – and cost – of the event. First she gave away 11 cars, which would have been a landmark TV promotion by itself. But then she coyly announced: "I've got a little twist." Models circulated throughout the audience carrying silver platters loaded with white boxes wrapped in red ribbon. One contained a set of keys, Oprah implied, for another audience member to win the final car. "Do not open it. Do not shake it," she commanded the crowd. Finally, with the suspense built to a fevered pitch, everyone opened their box. They all had keys. "You get a car! You get a car! You get a car! You get a car! Everybody gets a car!" Oprah exclaimed. "Everybody gets a car! Everybody gets a car!" This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Everybody did get a car. But not everyone kept it. William Toebe attended the show with his wife, Jillaine, and he immediately thought of the tax implications, which stretched to $6,000 or more for some audience members. It was a tough reality for many in the audience that day, some of which had been selected based on their need for a new car. "That responsible part of me stepped forward and wondered 'where am I going to get the money to pay the taxes?'" he recalled.

Junkyard Gem: 2001 Pontiac Bonneville SSEi

The General's Pontiac Division sold Bonnevilles from 1958 through 2005, which turned out to be well over half of the marque's existence. Named after the Bonneville Salt Flats, some Bonnevilles were huge but pretty quick, others were slow-motion land yachts, and some were nearly indistinguishable from their Buick and Oldsmobile brethren. The final generation, sold for the 2000 through 2005 model years, were among the quickest and most distinctive-looking Bonnevilles ever built, but they arrived in showrooms at a time when the clock was ticking for the division's very survival. Today's Junkyard Gem is one of those cars, an '01 with the hot-rod SSEi package. The Bonneville SSEi first appeared in the 1992 model year, just a year after the Buick Park Avenue Ultra was the first of many GM cars to get the 3.8-liter Buick V6 with an Eaton supercharger bolted on top. Production of the Bonneville SSEi continued through the 2003 model year, after which the GXP version and its Cadillac Northstar V8 took over. The 2001 version of this engine made 240 horsepower, good for plenty of torque-steery fun. Could you get this car with a manual transmission? What do you think? Some cursory research indicates that 1970 was the last model year for a three-pedal Bonneville, and even those cars must be incredibly rare. This one looks to have been in nice shape when it arrived here, with the original manuals still in the glovebox. By 2006, the Bonneville was gone; four years later, Pontiac was gone. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Stop all black Bonnevilles!

How to turn a Pontiac Fiero into a trackday car

Imagine hitting the track in a mid-engine, rear-wheel drive sports coupe that's affordable and has pretty good parts availability. It might sound like a pipe dream, but it's actually quite possible, if you're willing to think a little outside the box. The Pontiac Fiero is out there just waiting for a little work to turn it into a competent racing machine.
Think about it for a second. Of course, we would all like to be snaking through the curves in something exotic, but what happens when you crash or something breaks? The bills are going to mount up quickly. However, if you ball up a Fiero at the track, as long as you're not hurt, then it's not a huge tragedy.
That's basically the story of Steven Snyder in a new video from Drive starring Matt Farah. Snyder wanted to go to the track cheaply and ended up with an awesome little Fiero with a huge wing and a claimed 220 horsepower at the wheels thanks to a V6 from a Chevrolet Lumina. Check out the video to see how this pint-size Pontiac performs.