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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

GM Recalls 1.5 Million Cars For Steering Defect

General Motors Co. said Monday it is recalling 1.5 million vehicles worldwide because the electronic power-steering assist can suddenly stop working, making them harder to steer. The new recall brings to 6.3 million the number of vehicles GM has recalled since February. The initial recall - now at 2.6 million small cars for an ignition switch defect - prompted the automaker to name a new safety chief and speed up the review of cases that might lead to recalls. GM said it expects recall-related costs to total $750 million in the first quarter, including $300 million for the ignition switch recall. Included in the new recall are: - Chevrolet Malibu from the 2004-2005 model years, plus some 2006, 2008 and 2009 model-year cars. - Chevrolet Malibu Maxx from the 2004-2005 model years, plus some 2006 model-year cars. - Chevrolet HHR from the 2009-2010 model years (non-turbocharged only). - Some Chevrolet Cobalts from the 2010 model year. - Some Saturn Auras from the 2008-2009 model years. - Saturn Ion from the 2004-2007 model years. - Pontiac G6 from the 2005 model year, plus some cars from the 2006, 2008 and 2009 model years. - Service parts installed into certain vehicles before May 31, 2010, under a previous recall GM says no deaths related to the defect have been reported. It is still investigating whether there have been any accidents or injuries related to the problem. GM dealers will replace the power steering motor and other parts for free. Spokesman Alan Adler said owners will be notified of the recall the week of April 28 and will be told when parts are available after that. The Cobalt and the Ion, which are also involved in the ignition switch recall, share many common parts.GM recalled Cobalts from the 2005-2010 model years for the power steering defect in 2010, but it's unclear why the company didn't recall the Ion at the same time. Federal regulators also opened an investigation into power steering complaints in the Ion in 2010, but didn't order a recall. Related Gallery 2014 Chevrolet Corvette Stingray Test Drive View 9 Photos Recalls GM Pontiac Chevy Cobalt saturn ion pontiac g6 Chevrolet Cobalt Chevrolet HHR

Junkyard Gem: 1986 Pontiac Fiero GT

If you like affordable, mid-engined two-seaters, the 1980s were your decade. Fiat (and, a bit later, Bertone) offered the X1/9, Toyota sold MR2s, and even General Motors got into the act by creating the Fiero. Available from the 1984 through 1988 model years, the Pontiac Fiero showed plenty of promise but ended up being mostly disappointing, in some ways echoing the career of the Chevy Corvair of a couple of decades earlier. Today's Junkyard Gem is a once-spiffy 1986 Fiero GT, found in a self-service yard near Denver, Colorado. After a long and painful development period stretching all the way back to John DeLorean's XP-833 Banshee (which ended up being a major influence behind the original Opel GT), the Fiero finally debuted in 1983 as a 1984 model. The top-of-the-model-range GT appeared the following year. The Fiero was built as a notchback coupe and as a fastback, with all the GTs being the latter type. I couldn't get the engine lid open, but this car would have left the assembly line (in Pontiac, Michigan) with a 2.8-liter V6 rated at 140 horsepower. This car has a five-speed manual transmission, making it a credible rival for Toyota's MR2.  The 1986 MR2 was less powerful than the Fiero GT (112 horsepower versus 140), but also scaled in significantly lighter (2,459 pounds against the Pontiac's 2,780 pounds). The MR2 also cost less, priced at $11,298 while the Fiero GT cost $12,875 (that's about $30,540 and $34,805, respectively, in inflation-adjusted 2022 dollars). Meanwhile, the $6,998 Honda Civic CRX two-seater lured away many potential Fiero buyers despite being a front-engined/front-wheel-drive car, and the $7,186 Ford EXP/Mercury LN7 also put a dent in Fiero sales. I can't find a price for the 1986 Bertone X1/9, but it cost a hard-to-believe $13,990 in 1984. GM still was using five-digit odometers in many vehicles by the middle 1980s, but this Fiero has a six-digit unit and thus we can see that it nearly achieved 150,000 miles during its driving career. The 1984-1987 Fiero suffered from a parts-bin suspension design, with the front suspension borrowed from the Chevrolet Chevette and the entire rear transaxle/suspension assembly lifted from the front end of the Chevrolet Citation. For the 1988 model year, GM finally spent the money to design an improved Fiero-specific suspension … and then promptly put a halt to production.