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A case for Pontiac's return

Sadly, many brands have disappeared off of the automotive landscape over the decades. Many people have imagined over the years of restarting defunct automotive brands. A few of those dreamers even made prototypes to shop around and to established connections with investors. But, alas poor Yorick, however valiant an effort, many brands are shuttered for good, rarely to be heard of again except in historical tales or maybe seen in car shows. So, what do you do when you win the lottery? Not just any lottery... In fact, it is a lottery that takes care of you and your loved ones for life? You and your family don't have to work, ever. You can give to charity, pay other people to do those projects that you've been putting off, and so on and so on. But, you're still a Car Nut right? There begins the conundrum. Do you buy and fix cars, new premium cars, old muscle cars, or classics, or maybe, just maybe, do you buy the rights to an old departed automotive brand and bring it back to life. Hmm. Which brand? The problem with the old Pontiac was that it was an additional badge engineered vehicle in the portfolio of GM. The meant the brand was diluted by competition from its own parent company, in addition to the competition outside the camp. So, if it were to come back, it would have to be different. Yet, it would still need to keep true to its roots at the same time in order to wake up its armies of existing fans. Even those that aren't fans of Pontiac cannot deny that Pontiac has a long heritage of legendary vehicles. So do Packard, and Studebaker, and others. So, why would a lottery winner choose Pontiac as the marque to bring back? That's easy! Pontiac's long heritage is closely tied to performance vehicles that made many of a teenager drool. Even more important though is that Pontiac is still fresh on people's minds. The brand itself is only recently departed. So, Boomers, Generation X, and Millenials all would all be able to identify with it as opposed to brand names that disappeared multiple decades ago and that now have a more limited appeal. The return of Pontiac couldn't just be another launch of a badge engineered vehicle. It would have to be performance oriented, yes. But, it would have to be unique in some way, a niche brand. What niche though? Look at the automotive landscape now and you see that Tesla is the one out there grabbing at the wide open electric niche with success.

NHTSA could add 1M cars to GM recall

The Detroit Free Press is reporting that the National Highway Traffic Safety Administration may expand a recall campaign for faulty brake lamps. The agency is currently looking into complaints that certain 2004-2011 Chevrolet Malibu models as well as some 2007-2009 Saturn Aura sedans may have brake lights that do not illuminate when the driver presses the pedal. Alternatively, the lamps may also illuminate without input from the driver. General Motors recalled 8,000 Pontiac G6 models from the 2005 model year for the same problem, and NHTSA is currently investigating whether to add 550,000 more G6 models built between 2005 and 2009 to the list for the same issue.
In addition, investigators are currently examining 97 complaints from Malibu and Aura owners with the same trouble. If NHTSA adds those models to the recall campaign, more than one million units could be covered. GM, meanwhile, says there have been no accidents or injuries as a result of the problem.

Rent the 1967 Pontiac GTO from the XxX films now on Turo

The process of renting a car usually ranges from mildly annoying to "I'm calling corporate to get you fired." Plainly, it sucks, but sometimes you're left with no alternative. Turo, a peer-to-peer carsharing network, has created what's essentially the AirBnB for cars. Like AirBnB, the quality and variety of the rides varies based on location. If you're in Tucson, Ariz., in the next week, go check out this 1967 Pontiac GTO convertible before the release of XxX: The Return of Xander Cage. Promotions and marketing aside, this is still the opportunity to drive one of the original muscle cars. It's not clear if this is an original GTO or a Pontiac Tempest that was converted, but does it really matter? Old cars never drive as well as you hope, so, as long as it looks and sounds awesome, who cares? The owner listed on Turo is Xander C., Vin Diesel's character from the XxX franchise. This is the car that was used in the original 2002 film, and from the photos it appears to be in better shape than many other movie cars. The exterior is mostly stock, with some slight modifications to the lighting, wheels, exhaust, and trim, with the addition of a funky looking hood scoop that the listing claims shoots flames. It's not clear if it functions as an actual intake because there aren't any notes about what rests under the hood. The listing does ask for premium fuel, so more than likely it's some variation of a high-compression V8. Inside, the dashboard looks like someone raided the AutoZone accessory aisle. There are gauges, dials, toggle switches, and readouts galore. The listing also claims the Goat is packing a rocket launcher and a weapons stash under the seat. $999 per day isn't cheap, but it's less than you'd pay for a day with one of the rent-an-exotic shops you see in Los Angeles or New York. If you're not in Tucson or the price is a little too steep, Turo has what it's dubbed the Adrenaline Collection. The name may be hyperbole, but the lineup of cars is actually really solid. A quick glance reveals a 2015 Lamborghini Huracan, 2001 Ferrari 360 Spider, and a 1969 Jaguar E-Type. The car list keeps expanding, so if this proves popular, look for more cool stuff in the future. Related Video: News Source: Turo Read This TV/Movies Pontiac Performance Classics