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Looking Back At Oprah's Free-Car Giveaway 10 Years Later

Molly Vielweber's Pontiac G6 appears unremarkable at first glance. It wears forest green paint, rolls on five-spoke aluminum wheels, and it has a sizeable scrape in the driver's side door, the scar of a decade's worth of hard use. You wouldn't notice it parked at a big box store or cruising on the highway. Pontiac made hundreds of thousands of G6s in the 2000s, and a lot are still on the road. It's unremarkable in every way except for the front license plate, which reads, "Oprah 6." But this is not just any G6. This car is a part of television history. Vielweber won her G6 10 years ago at a taping of The Oprah Winfrey Show, when Oprah kicked off her 19th season in dramatic fashion by giving all 276 members of the studio audience a free car. It was an unprecedented stunt that changed lives, generated controversy and ultimately failed to provide enough of a marketing lift for Pontiac, which would be shuttered just over five years later. September 13 marks the 10-year anniversary of the memorable event, which caught everyone, including audience members, by surprise. In a masterful display of showmanship, Oprah dialed up the suspense to match the enormity – and cost – of the event. First she gave away 11 cars, which would have been a landmark TV promotion by itself. But then she coyly announced: "I've got a little twist." Models circulated throughout the audience carrying silver platters loaded with white boxes wrapped in red ribbon. One contained a set of keys, Oprah implied, for another audience member to win the final car. "Do not open it. Do not shake it," she commanded the crowd. Finally, with the suspense built to a fevered pitch, everyone opened their box. They all had keys. "You get a car! You get a car! You get a car! You get a car! Everybody gets a car!" Oprah exclaimed. "Everybody gets a car! Everybody gets a car!" This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Everybody did get a car. But not everyone kept it. William Toebe attended the show with his wife, Jillaine, and he immediately thought of the tax implications, which stretched to $6,000 or more for some audience members. It was a tough reality for many in the audience that day, some of which had been selected based on their need for a new car. "That responsible part of me stepped forward and wondered 'where am I going to get the money to pay the taxes?'" he recalled.

Junkyard Gem: 2001 Pontiac Aztek

Ah, the Pontiac Aztek. Everyone laughs at the Aztek ... except, apparently, for Coloradans who like to go camping, bike riding, hiking, and all that outdoorsy stuff that folks do in the Centennial State. You'll see Azteks being driven, unironically and without shame, all over the place in the Denver region, and now plenty of them are showing up in the local wrecking yards. Here's a first-year-of-production example in its final campground. These minivans or crossovers (or however the experts finally decided to categorize them) had built-in air compressors, audio controls in the rear cargo area, and other features meant to enhance tailgating, camping, and other activities deemed central to Generation X's allegedly active lifestyle. You could even get an optional camping kit with a tent that attached to the rear of the Aztek. So, it was a General Motors minivan-like vehicle, cousin of the weird-looking Dustbusters of the 1990s, with lots of useful features for those who did more than just commute to work and drop off kids at school. Unfortunately for GM, the Aztek was staggeringly ugly, and Generation Xers were too damned broke to buy new cars in 2001, anyway. I see plenty of them in Denver-area wrecking yards now, along with their slightly-less-offensive-looking Buick Rendezvous siblings, and so I decided to document one before they're all gone. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Gear up, go for a stroll, or let it slide? Related Video: Featured Gallery Junked 2001 Pontiac Aztek View 11 Photos Auto News Pontiac Crossover pontiac aztek

Airbag recall adds 85k Pontiac Vibes to tally

The repairs needed for the faulty airbag inflators supplied by Takata continue to expand. Toyota initially announced a recall of 766,300 vehicles equipped with the bad part on June 11 as a followup to a campaign from 2013. Soon after, the National Highway Traffic Safety Administration opened a preliminary evaluation into five automakers who also used the component in their models. Now, NHTSA has released the official announcement of the latest Toyota recall listing 844,277 affected cars, including the newly added 2003-2004 Pontiac Vibe.
While NHTSA's document didn't include a model-by-model breakdown, General Motors spokesperson Alan Adler estimated to Autoblog that roughly 85,000 Vibes in the US would be covered under the latest recall. Like the rest of the affected models, the airbag inflator could rupture in a crash causing the bag not to work correctly, possibly spraying metal fragments at the occupant.
Toyota spokesperson Cindy Knight told Autoblog that the reason for the disparity between the earlier press release and NHTSA document was that Toyota was continuing to comb through VINs to create a list of affected vehicles. The original number was an estimate of that process at the time. Scroll down to the recall report from NHTSA.