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Destiny: General Motors should bring back Pontiac

Despite having officially left the market in 2010, the Pontiac badge is still a common sight on roadways throughout the United States. Towards the end of its life, Pontiac models were largely rebadged versions of other General Motors vehicles, like the Pontiac G5 and Chevrolet Cobalt. It's sad, but there's no other way to put it; Pontiac was a mere shadow of its former self at the time of its death. Now it's time to revive the legendary brand. General Motors announced it would be reviving the Redline series, a package that originated with Saturn, another dead brand, earlier this year. Some models, like the Chevrolet Camaro will receive unique cosmetic touches designed to make it look even sportier, something Pontiac excelled at in most cases. Gas prices have fallen dramatically in the past few years and consumers have taken notice. Sales of fuel efficient cars, like hybrids and compact sedans, aren't increasing at the same rate as larger, less efficient vehicles, like trucks and SUVs. Muscle cars, like the Ford Mustang, are seeing increasing sales as well. Perhaps it's time to revive Pontiac and restore the marque to its former glory: a brand that brought performance and style at an affordable price. There are currently few manufacturers that offer a true challenge to high-performance automakers like BMW. The German brand continues to see high sales year after year and performance has a lot to do with it. Brand recognition, namely through the BMW badge, plays a major role as well. Pontiac, arguably one of the most well-known brands to ever grace the industry, can match both factors with ease. Pontiac was once revered as a brand that revolutionized the muscle car segment in the 1970s and 1980s. It still has a lively following throughout enthusiast spheres and amongst drivers of all ages to this day. Reviving the brand with a small line of high-performance vehicles would certainly offer a challenge to dominating German brands. A small lineup of affordable vehicles bearing the Pontiac badge and designed for performance and style would certainly make waves in the current market. Reviving a few older nameplates, such as the GTO and Trans Am, would offer nostalgic appeal. Packing both models with a powerful entry-level engine, say the Camaro's turbocharged four-cylinder or V6 engine, would open up the market considerably.

STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

Florida man runs down bikers in traffic

A Florida biker and his passenger got a nasty surprise when a road rage incident turned ugly on Monday. According to WTSP, Joe Calderazzo was returning from a Veterans Memorial Day motorcycle rally around 5:30 pm with a group of fellow riders. During their ride, the group got entangled with an overly aggressive driver in a Pontiac. Abe Garcia of Tampa watched the silver Pontiac attempt to run the pack of bikers off the road, which started the altercation. The bikers caught up to the Pontiac in stopped traffic, and a shouting match ensued between the bikers and the Pontiac driver. At this point, Garcia pulled out his phone and started recording. The exchange escalated, and suddenly the Pontiac driver floored it, turned hard to the right, and ran over Calderazzo's Harley. The Pontiac mangled the Harley and knocked Calderazzo and his passenger to the ground. The Pontiac then fled the scene. WTSP spoke to Calderazzo as he was on his way to the hospital. "I thought the guy was trying to kill us obviously," said Calderazzo. "You know you don't know what's going through your mind. Is he going to put the car in reverse? Is he going to turn around? Is he going to stop and pull out a gun? You don't know what's going on." The Pontiac driver, a serial traffic offender named Robert Paul Vance, was picked up by police soon after the incident. He is charged with hit-and-run, a moving traffic violation, and aggravated battery. Related Video: News Source: WTSP Weird Car News Pontiac Driving Safety Motorcycle Videos Sedan Navy road rage pontiac g6 Memorial Day veterans Florida Man tampa