1965 Pontiac Gto on 2040-cars

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Pontiac Aztek enjoys rebirth thanks to Millennials

Apparently, Millennials – those between 18 and 34 – aren't afraid to look different on the road, and they like performance, too. A new study by Edmunds is discovering some surprising vehicle choices by this group. Among them, the long-derided Pontiac Aztek is getting a new day in the sun with 25.5 percent its buyers coming from this generation in the first half of 2015. For comparison, Millennials represent an average of 16.8 percent of used car purchases. The Aztek is slowly shaking its reputation as a styling abomination, which seems tied to its appearance on Breaking Bad. The show premiered in 2008, and the Pontiac has been on this list for four of the past five years, according to Edmunds. It even led the pack in 2010. A recent Retro Review from MotorWeek also showed that the crossover wasn't always so hated. While it's still a shock to see the Aztek on any popularity list, the awkward-looking crossover only ranks sixth among Millennials. The vehicle with the biggest portion of buyers from the generation is the Dodge Magnum with 27.6 percent. According to Edmunds, the bluntly styled wagon is especially popular in Detroit and Chicago. The Chrysler Pacifica comes in a close second at 27.3 percent. When it comes to used cars, value and utility appear to trump just about anything else for many Millennial buyers," Edmunds analyst Jeremy Acevedo said in the report. Young buyers aren't afraid of sporty rides, either. The Subaru WRX has 26.4 percent Millennial buyers to rank third place on the list, and the Volkswagen R32 takes fifth at 25.7 percent. Just a few points lower in seventh place is the Nissan GT-R at 25.4 percent, and the final performance machine in 10th place is the Lexus IS-F with 24.7 percent. Related Video:

Porsche Sports Car Together Fest is a labor of many Porsche loves

Over Labor Day Weekend, Porsche held its second annual Sports Car Together Fest (SCTF) at the Indianapolis Motor Speedway. We happened to be nearby, so we swung by to check out an event we’d never heard of until a few weeks before. Reading about it on Porsche's U.S. web site made us think it would be something like Rennsport Reunion for the Midwest. Turns out SCTF is just as much of a different kind of fun. The fest Tom MooreÂ’s the man behind Dark Horse Motorsports, the motorsport consultant for Porsche Cars North America (PCNA) PR. "People love Rennsport Reunion, but thatÂ’s every three to four years," he explained. “We wanted to gather people on those off years, and we didn't want to just do a mini Rennsport, because thatÂ’s its own thing. WeÂ’ve maintained the motorsport history at Rennsport. Here [at SCTF], we're doing the current look at what Porsche racing is for." In this case, that means gathering what Moore called "our Porsche motorsport pyramid." ThatÂ’s the range of enthusiast drivers from novice to hotshoes trying to get to top-tier endurance racing, "[starting] with the progression from Porsche Club of America track days up to the top of the ladder of one-make racing in North America," the Carrera Cup North America, a series made up of nothing but the latest 500-horsepower 911 GT3 Cup cars.  The three days of racing action allowed almost any kind of Porsche owner interested in clipping apexes to compete around an Indianapolis Motor Speedway layout tweaked with an infield section. This year, that included ex-NASCAR star Jeff Gordon, coming out of retirement to reunite with his longtime NASCAR crew chief Ray Evernham for the top-class Cup races.  Evernham told us Gordon hasnÂ’t raced in five years and he hasnÂ’t been a crew chief in 22. On very short practice, Gordon finished in 14th in the Pro Class in the first Carrera Cup race of the weekend driving the #24 Hendrick Performance Group Porsche, and 11th in the second race. Afterward, he said, "I made a pass on the white flag lap. That made my whole weekend Â… I must say that yesterday, I thought ‘man, I am getting beat out hereÂ’ and I donÂ’t like that. If I am going to be in an environment like this, I want to be competitive. But today turned the corner for me. So, I hope I get to do another one day."  When we strolled the paddock after the event, exposed sheet metal proved "Rubbing is racing" is a thing in the Carrera Cup as well as NASCAR.

GM doing fine at retaining Pontiac owners

This isn't the first time we've reported positive news about General Motors retaining former Pontiac owners. Get a few more stories like this latest report from Edmund's Auto Observer, and it will mark an ongoing positive trend for GM. Edmunds.com crunched the numbers to see how well the General is hanging on to customers after shutting out the lights at Pontiac, and it found that nearly 40 percent of Pontiac owners stayed with a vehicle from a General Motors brand.
The numbers are a little lower than an earlier R.L. Polk & Company study, but Edmunds says General Motors is keeping more former Pontiac buyers than it has since 2007. Most are turning to vehicles from Chevrolet, especially during January and February of 2011, when GM incentivized Pontiac owners to stay under the umbrella. Those moves seem to have worked, and 28.1 percent of Pontiac owners trading up made the jump into a Bowtie.
Buyers that have gone elsewhere have largely stayed loyal to Domestic automakers, with Ford picking up the most conquests from Pontiac, with 9.4 percent switching. Toyota and Honda picked up 7.4 percent of the pool of former Pontiac drivers. The numbers are defying any predictions that Pontiac buyers would completely exit the General Motors fold, and have climbed up closer to parity with the retention figures of other GM brands from a 2009 low of only 16 percent retention.