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Looking Back At Oprah's Free-Car Giveaway 10 Years Later

Molly Vielweber's Pontiac G6 appears unremarkable at first glance. It wears forest green paint, rolls on five-spoke aluminum wheels, and it has a sizeable scrape in the driver's side door, the scar of a decade's worth of hard use. You wouldn't notice it parked at a big box store or cruising on the highway. Pontiac made hundreds of thousands of G6s in the 2000s, and a lot are still on the road. It's unremarkable in every way except for the front license plate, which reads, "Oprah 6." But this is not just any G6. This car is a part of television history. Vielweber won her G6 10 years ago at a taping of The Oprah Winfrey Show, when Oprah kicked off her 19th season in dramatic fashion by giving all 276 members of the studio audience a free car. It was an unprecedented stunt that changed lives, generated controversy and ultimately failed to provide enough of a marketing lift for Pontiac, which would be shuttered just over five years later. September 13 marks the 10-year anniversary of the memorable event, which caught everyone, including audience members, by surprise. In a masterful display of showmanship, Oprah dialed up the suspense to match the enormity – and cost – of the event. First she gave away 11 cars, which would have been a landmark TV promotion by itself. But then she coyly announced: "I've got a little twist." Models circulated throughout the audience carrying silver platters loaded with white boxes wrapped in red ribbon. One contained a set of keys, Oprah implied, for another audience member to win the final car. "Do not open it. Do not shake it," she commanded the crowd. Finally, with the suspense built to a fevered pitch, everyone opened their box. They all had keys. "You get a car! You get a car! You get a car! You get a car! Everybody gets a car!" Oprah exclaimed. "Everybody gets a car! Everybody gets a car!" This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Everybody did get a car. But not everyone kept it. William Toebe attended the show with his wife, Jillaine, and he immediately thought of the tax implications, which stretched to $6,000 or more for some audience members. It was a tough reality for many in the audience that day, some of which had been selected based on their need for a new car. "That responsible part of me stepped forward and wondered 'where am I going to get the money to pay the taxes?'" he recalled.

Destiny: General Motors should bring back Pontiac

Despite having officially left the market in 2010, the Pontiac badge is still a common sight on roadways throughout the United States. Towards the end of its life, Pontiac models were largely rebadged versions of other General Motors vehicles, like the Pontiac G5 and Chevrolet Cobalt. It's sad, but there's no other way to put it; Pontiac was a mere shadow of its former self at the time of its death. Now it's time to revive the legendary brand. General Motors announced it would be reviving the Redline series, a package that originated with Saturn, another dead brand, earlier this year. Some models, like the Chevrolet Camaro will receive unique cosmetic touches designed to make it look even sportier, something Pontiac excelled at in most cases. Gas prices have fallen dramatically in the past few years and consumers have taken notice. Sales of fuel efficient cars, like hybrids and compact sedans, aren't increasing at the same rate as larger, less efficient vehicles, like trucks and SUVs. Muscle cars, like the Ford Mustang, are seeing increasing sales as well. Perhaps it's time to revive Pontiac and restore the marque to its former glory: a brand that brought performance and style at an affordable price. There are currently few manufacturers that offer a true challenge to high-performance automakers like BMW. The German brand continues to see high sales year after year and performance has a lot to do with it. Brand recognition, namely through the BMW badge, plays a major role as well. Pontiac, arguably one of the most well-known brands to ever grace the industry, can match both factors with ease. Pontiac was once revered as a brand that revolutionized the muscle car segment in the 1970s and 1980s. It still has a lively following throughout enthusiast spheres and amongst drivers of all ages to this day. Reviving the brand with a small line of high-performance vehicles would certainly offer a challenge to dominating German brands. A small lineup of affordable vehicles bearing the Pontiac badge and designed for performance and style would certainly make waves in the current market. Reviving a few older nameplates, such as the GTO and Trans Am, would offer nostalgic appeal. Packing both models with a powerful entry-level engine, say the Camaro's turbocharged four-cylinder or V6 engine, would open up the market considerably.

This massive 'Knight Rider' KITT model costs over $1,400

A new model of the famed Pontiac Firebird from the 1980s TV show Knight Rider is here, and it's massive. The shadowy flight into the dangerous world of this subscription-based kit by DeAgostini will result in a car that measures nearly two feet long, cost more than $1,400, and take you over two years to complete. For years, subscription-based model kits have been a tradition for hobbyists in Europe and Asia. Should you sign on, each week you'll receive a package in the mail that includes a few parts for the model and some literature on the subject. Usually there are additional collectibles and accessories, like a display case. The DeAgostini KITT kit, for example, begins with the hood for the first issue. The asymmetric bulged and scooped body panel comes with a several smaller body pieces and a small screwdriver. Issue two comes with the front fascia, KITT's red scanner light, and three of the six driving lights. Issue three gives you a tire, wheel and brake components for one of the four corners. And so it goes. When all is said and done, you'll receive 110 such packages over a span of so many weeks. In other words it'll take two years and one-and-a-half months to complete the black, 1:8 scale Pontiac. There are some discounted prices for the first few issues to get you hooked, but once you get settled in the regular price for each issue is ˆ10.99 ($13.36 USD). Here's a preview the 16-page pamphlet that accompanies the first issue. By the end, you should have a pretty comprehensive compendium of the Knight Rider series as well. The issues are available on newsstands, but subscribers get additional gifts — two 1:43 scale models, one of KITT and one of his nemesis KARR. And for an additional ˆ1.00 per issue, you'll receive an acrylic display case. As for the Knight Industries Two Thousand itself, the car appears to be incredibly detailed. As depicted on the DeAgostini website, the hood, doors, trunk and T-top roof panels all open. The red scanner lights up, the rear license plate rotates for three options, and there even seems to be a watch that commands the model to speak some of KITT's catch phrases. Knight Rider — or Supercar as it was called in Italy — told the episodic story of a former police officer, Michael Knight, who fought crime with his A.I.-powered car. As such, the TV car and the the model have a heavily computerized (by 1980s standards) dashboard and yoke steering wheel.