1999 Pontiac Firebird Base Coupe 2-door 3.8l on 2040-cars

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Destiny: General Motors should bring back Pontiac

Despite having officially left the market in 2010, the Pontiac badge is still a common sight on roadways throughout the United States. Towards the end of its life, Pontiac models were largely rebadged versions of other General Motors vehicles, like the Pontiac G5 and Chevrolet Cobalt. It's sad, but there's no other way to put it; Pontiac was a mere shadow of its former self at the time of its death. Now it's time to revive the legendary brand. General Motors announced it would be reviving the Redline series, a package that originated with Saturn, another dead brand, earlier this year. Some models, like the Chevrolet Camaro will receive unique cosmetic touches designed to make it look even sportier, something Pontiac excelled at in most cases. Gas prices have fallen dramatically in the past few years and consumers have taken notice. Sales of fuel efficient cars, like hybrids and compact sedans, aren't increasing at the same rate as larger, less efficient vehicles, like trucks and SUVs. Muscle cars, like the Ford Mustang, are seeing increasing sales as well. Perhaps it's time to revive Pontiac and restore the marque to its former glory: a brand that brought performance and style at an affordable price. There are currently few manufacturers that offer a true challenge to high-performance automakers like BMW. The German brand continues to see high sales year after year and performance has a lot to do with it. Brand recognition, namely through the BMW badge, plays a major role as well. Pontiac, arguably one of the most well-known brands to ever grace the industry, can match both factors with ease. Pontiac was once revered as a brand that revolutionized the muscle car segment in the 1970s and 1980s. It still has a lively following throughout enthusiast spheres and amongst drivers of all ages to this day. Reviving the brand with a small line of high-performance vehicles would certainly offer a challenge to dominating German brands. A small lineup of affordable vehicles bearing the Pontiac badge and designed for performance and style would certainly make waves in the current market. Reviving a few older nameplates, such as the GTO and Trans Am, would offer nostalgic appeal. Packing both models with a powerful entry-level engine, say the Camaro's turbocharged four-cylinder or V6 engine, would open up the market considerably.

Junkyard Gem: 1988 Pontiac LeMans Sedan

During the 1960s, the Pontiac LeMans was a sporty, rear-wheel-drive midsize car, the GTO's cheaper sibling. Through the 1970s and into the middle 1980s, the LeMans became a bit less youthful-looking but remained a traditional rear-wheel-drive Detroit machine with a V8 engine option. Then, starting in the 1988 model year, the LeMans name went onto a South Korean-built version of the misery-inducing, front-wheel-drive Opel Kadett E. These were dark days for the Pontiac marque; here's the proof, photographed at a San Francisco Bay Area self-service wrecking yard last month. This one didn't quite make it to the 100,000-mile mark. These cars were very, very cheap and sold reasonably well, but nearly all of the 1988-1993 LeManses are hatchbacks. I have seen a total of two Daewoo LeMans sedans during the last decade, and this is one of them. Under the hood, 74 raging Opel/Daewoo horsepower. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In this car's homeland, it benefited from extremely macho South Korean voiceovers in its television advertising. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In the United States, the ads for the LeMans were all about the hatchback, and all about cheap excitement. Related Video: Featured Gallery Junked 1988 Pontiac LeMans Sedan View 12 Photos Auto News Pontiac

This GTO-El Camino mashup is the muscle truck of our dreams

There were a hell of a lot of great muscle cars in the mid-1960s, from the baroque Dodges and Plymouths of the earlier part of the decade to the wild big boys like the Boss 429 and Olds 442 W30. Right in the middle of the decade, two of the most iconic of the bunch emerged — the Pontiac GTO and second-generation Chevy El Camino. And this one is a 1964 Chevy El Camino with the heart and face of its GTO cousin, and dubbed the El Chieftain GTO. It's currently for sale at RM Sotheby's Auburn auction, with no reserve status or estimate listed. This looks like a product that Pontiac could have sold at the time — its builder, Ron Lindeman, did an excellent job making it look like a factory product, right down to the taillight strakes inspired by the GTO. It's powered by a 389 — a Pontiac motor that was actually found in period GTOs, but sporting a single four-barrel instead of the sexy Tri-Power setup. It is, however, equipped with a Hurst four-speed manual and the grille badge to prove it to bystanders. Even the interior is made up to look like a GTO. We wish there was more of a description of the build in the listing, but if you love it, do us one better and buy the thing and invite us to poke around it. We are very much in love with this muscle-truck mashup. Related Video: Featured Gallery 1964 Chevrolet El Camino "El Chieftain GTO" News Source: RM Sotheby's Pontiac Auctions Car Buying Truck Performance Classics