1993 Pontiac Firebird Formula Coupe 2-door 5.7l on 2040-cars

Auto blog

Automakers tussle over owners of 'orphan' makes

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.

GM expands ignition switch recall to over 1.3 million cars amid climbing death toll

588,000 Saturn Sky, Saturn Ion, Pontiac Solstice and Chevy HHR models join the 778,000 cars already being recalled.
General Motors has announced a massive expansion of a 778,000-unit recall we told you about two weeks ago, doubling not only the total number of cars affected but expanding the recall beyond Chevrolet Cobalt and Pontiac G5 models previously mentioned. The recall originally centered around ignition switches that could slip out of the "run" position if jostled or if any weight was applied to the key in the cylinder.

The prized golden 1965 Pontiac Hurst GeeTO Tiger is headed to auction

Once upon a time, a Pontiac advertising executive named Jim Wangers created a countrywide contest with this gorgeous 1965 Pontiac Hurst GTO serving as the grand prize. The contest was centered around "GeeTO Tiger," a song by musical artists The Tigers. A 19-year-old took home the golden muscle car at the time, but now anybody can buy the rare car through an upcoming Mecum auction.  As a way to boost sales and awareness of the Pontiac GTO and its performance parts, Wangers partnered up with Royal Pontiac, George Hurst, and Petersen Publishing in 1965 to create a contest. Royal provided the car, Hurst dressed it up, and Petersen distributed the contest in publications across the country.  In order to participate, people were asked to provide a reason why they wanted the car and identify how many times the word "tiger" was used in the promotional song "GeeTO Tiger" (pronounced G-Tee-Oh) by The Tigers. A 19 year-old kid named Alex Lampone from West Allis, Wisconsin, won the contest and took delivery of this jazzed-up GTO at the 1965 NHRA Indy Nationals.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Tigers - GeeTO Tiger The prize car was completely kitted out and described by Wangers as "the nicest GTO you could put your hands on." It had more than 28 factory options, including a black cordova top, power windows, power steering, power brakes, a tilt steering wheel, a power driver's seat, dual-speed windshield wipers, a custom sport steering wheel, a rally gauge cluster, a push-button AM/FM radio with power antenna, and a Verba phonic rear speaker. What makes it stand out is the Hurst-inspired gold theme, which includes gold paint, gold mag wheels, and a gold-plated Hurst Shifter. Under the hood, this GTO has a Tri-Power 389 V8 engine that pairs with a four-speed manual transmisison. It also has a 3.55 Safe-T-Track rear axle and dual exhaust. Throughout the years, this car has exchanged hands many times and has undergone a few changes. It's been repainted, and the engine has also been rebuilt, but Mecum says it's otherwise highly original. Ony 59,000 miles have turned over on the odometer.  The GeeTO Tiger Pontiac is scheduled to go up for auction in Indianapolis this June. Visit Mecum for more information. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Woodward Dream Cruise Time Lapse Video