1993 Pontiac Firebird Formula on 2040-cars

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Pontiac should come back as a performance division for GM

For decades the Pontiac brand was known as GM's performance brand. From the 1964 Pontiac GTO, to the 1967 Firebird, to the 1984 Fiero, to the 2006 Solstice Turbo, and 2009 G8 GXP, Pontiac had a reputation for building exciting cars, with bold styling and performance to back it up. When the Camaro was killed off in 2002, the Pontiac Firebird died off with it, and the last Pontiacs were built in early 2010. But with names like G3, G4, and G6, Pontiac's performance image had long faded from it's earlier glory days. My idea for Pontiac's revival would be to bring it back as a dedicated performance marque similar to Chevy's Super Sport (SS) line up of years past. First, and most obvious would be to bring back the Pontiac Firebird. Offering the entry-level model with the Camaro's 275HP turbo 4 cylinder engine, then having the Camaro SS's 455HP V8, but also offering a halo model Trans Am that is a revamped Camaro ZL-1 along with it's tire-shredding 650HP, supercharged V8 and race tuned suspension. Secondly, I would bring back the GTO. Which I would base on the current Chevy SS, but I would use the full 455-horsepower LS4 V8 (rather than the 415-hp setup that it has now). Furthermore, I would add the impressive 650-hp supercharged V8 to provide real competition to the Charger Hellcat. Importantly, I would make sure that the new GTO had bold, distinctive styling that really set it apart. I understand that purists would want any Pontiac GTO to be a two-door coupe, but I think that they could forgive that if the new GTO was an outstanding American performance car. Next, I would take the Buick Cascada convertible, add much bolder styling, swap in the Camaro's 275-hp turbo engine, and tune up the suspension to provide more performance than luxury (without being harsh). And finally I would round out the line up by using the new 2018 Traverse , but use the new, bold Pontiac design language to spice up the model's looks, tweak the engines for more power, and again provide a performance suspension that matches the model's new sporty looks. Obviously, having a high performance Pontiac model line up would steal away some sales from Chevy, Buick, and Cadillac models. But I think that it would more than make up for this by also stealing away sales from competing brands. Related Video: Image Credit: Copyright 2012 Drew Phillips / AOL Pontiac Classics brands open road

Destiny: General Motors should bring back Pontiac

Despite having officially left the market in 2010, the Pontiac badge is still a common sight on roadways throughout the United States. Towards the end of its life, Pontiac models were largely rebadged versions of other General Motors vehicles, like the Pontiac G5 and Chevrolet Cobalt. It's sad, but there's no other way to put it; Pontiac was a mere shadow of its former self at the time of its death. Now it's time to revive the legendary brand. General Motors announced it would be reviving the Redline series, a package that originated with Saturn, another dead brand, earlier this year. Some models, like the Chevrolet Camaro will receive unique cosmetic touches designed to make it look even sportier, something Pontiac excelled at in most cases. Gas prices have fallen dramatically in the past few years and consumers have taken notice. Sales of fuel efficient cars, like hybrids and compact sedans, aren't increasing at the same rate as larger, less efficient vehicles, like trucks and SUVs. Muscle cars, like the Ford Mustang, are seeing increasing sales as well. Perhaps it's time to revive Pontiac and restore the marque to its former glory: a brand that brought performance and style at an affordable price. There are currently few manufacturers that offer a true challenge to high-performance automakers like BMW. The German brand continues to see high sales year after year and performance has a lot to do with it. Brand recognition, namely through the BMW badge, plays a major role as well. Pontiac, arguably one of the most well-known brands to ever grace the industry, can match both factors with ease. Pontiac was once revered as a brand that revolutionized the muscle car segment in the 1970s and 1980s. It still has a lively following throughout enthusiast spheres and amongst drivers of all ages to this day. Reviving the brand with a small line of high-performance vehicles would certainly offer a challenge to dominating German brands. A small lineup of affordable vehicles bearing the Pontiac badge and designed for performance and style would certainly make waves in the current market. Reviving a few older nameplates, such as the GTO and Trans Am, would offer nostalgic appeal. Packing both models with a powerful entry-level engine, say the Camaro's turbocharged four-cylinder or V6 engine, would open up the market considerably.

Junkyard Gem: 1986 Pontiac Fiero GT

If you like affordable, mid-engined two-seaters, the 1980s were your decade. Fiat (and, a bit later, Bertone) offered the X1/9, Toyota sold MR2s, and even General Motors got into the act by creating the Fiero. Available from the 1984 through 1988 model years, the Pontiac Fiero showed plenty of promise but ended up being mostly disappointing, in some ways echoing the career of the Chevy Corvair of a couple of decades earlier. Today's Junkyard Gem is a once-spiffy 1986 Fiero GT, found in a self-service yard near Denver, Colorado. After a long and painful development period stretching all the way back to John DeLorean's XP-833 Banshee (which ended up being a major influence behind the original Opel GT), the Fiero finally debuted in 1983 as a 1984 model. The top-of-the-model-range GT appeared the following year. The Fiero was built as a notchback coupe and as a fastback, with all the GTs being the latter type. I couldn't get the engine lid open, but this car would have left the assembly line (in Pontiac, Michigan) with a 2.8-liter V6 rated at 140 horsepower. This car has a five-speed manual transmission, making it a credible rival for Toyota's MR2.  The 1986 MR2 was less powerful than the Fiero GT (112 horsepower versus 140), but also scaled in significantly lighter (2,459 pounds against the Pontiac's 2,780 pounds). The MR2 also cost less, priced at $11,298 while the Fiero GT cost $12,875 (that's about $30,540 and $34,805, respectively, in inflation-adjusted 2022 dollars). Meanwhile, the $6,998 Honda Civic CRX two-seater lured away many potential Fiero buyers despite being a front-engined/front-wheel-drive car, and the $7,186 Ford EXP/Mercury LN7 also put a dent in Fiero sales. I can't find a price for the 1986 Bertone X1/9, but it cost a hard-to-believe $13,990 in 1984. GM still was using five-digit odometers in many vehicles by the middle 1980s, but this Fiero has a six-digit unit and thus we can see that it nearly achieved 150,000 miles during its driving career. The 1984-1987 Fiero suffered from a parts-bin suspension design, with the front suspension borrowed from the Chevrolet Chevette and the entire rear transaxle/suspension assembly lifted from the front end of the Chevrolet Citation. For the 1988 model year, GM finally spent the money to design an improved Fiero-specific suspension … and then promptly put a halt to production.