1984 Pontiac Firebird S/e Coupe 2-door 5.0l on 2040-cars

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Junkyard Gem: 1964 Pontiac Catalina Custom Ventura

Like Impala, Skylark, Malibu and Silverado (among many others), the Ventura name began its career as the designation for a trim level or option package used on another GM model, then became a model name in its own right. Initially a designation for a snazzed-up Pontiac Catalina two- or four-door hardtop, the Ventura name moved over to a Pontiac-ized version of the Chevy Nova for 1971. Today's Junkyard Gem, found in a Northern California car graveyard, proudly bears both Catalina and Ventura badging. Actually, the Catalina name itself started out as a trim level for the Chieftain and Star Chief models of the 1950s, just to confuse everybody. By the time this car was built, the Catalina was the cheapest of four Pontiac models built on the same full-size B-Body platform as the big Chevrolets and Olds 88s of the time (the Star Chief, Bonneville and Grand Prix ranked above it on the 1964 Pontiac Prestige-O-Meter). The 1964 Catalina four-door hardtop with the Custom Ventura package offered a lot of swank per dollar, with a price starting at $3,063. That's about $29,821 when converted to inflated 2023 dollars. The main benefit of the Custom Ventura package was an interior done up entirely in Morrokide upholstery. Morrokide was the name GM applied to Naugahyde fake leather when used in Pontiac vehicles; when used in Buicks, it was known as Cordaveen, while Oldsmobile Naugahyde was called Morocceen. Naugahyde took its name from the town of Naugatuck, Connecticut, where it was invented. This car's Morrokide is in rough shape. In fact, everything about this car is decayed and probably infectious. You know to be careful when a junkyard car has warnings about rat feces inked on the glass. That said, I couldn't resist examining the 8-track tapes that littered the interior. Here's Hotel California, the 1976 hit album by the Eagles. Supertramp's Paris, a live album recorded from the 1979 Breakfast in America tour, is here as well. Here's The Best of Carly Simon, from 1975. The tapes were played on this Sparkomatic player, which probably lived in the glovebox or under the seat. The factory radio was AM-only, and includes the frequency markings for the atomic-attack CONELRAD emergency frequencies. 1964 was the last year for mandatory CONELRAD radios in the United States.

Junkyard Gem: 1968 Pontiac Catalina sedan

During the late 1960s, General Motors ruled the American car landscape, growing so dominant that the federal government considered antitrust action to break up the company. The General offered sporty Corvettes and muscular GTOs and rugged pickups and opulent Fleetwoods, sure, but the fat part of the sales numbers came from the bread-and-butter full-sized sedans and coupes, which boasted superior engineering and modern-looking styling; in 1967 alone, the Chevrolet Division moved 972,600 full-sized cars, and that's not even counting the 155,100 full-sized Chevy station wagons that year. Pontiac, Buick and Oldsmobile sold the same big cars with division-specific engines and bodywork, and they flew off the showroom floors. For 1968, the entry-level full-sized car from Pontiac was the Catalina, and I've found an example of the most affordable version of the most affordable big Pontiac for 1968, discarded in a northeastern Colorado wrecking yard about 50 miles south of Cheyenne, Wyoming. A '68 GM full-sized coupe, convertible, or even a four-door hardtop might be worth the cost and effort of a restoration, but a no-options base-trim-level post sedan with rust and plenty of body filler just won't get many takers these days. Like so many vehicles that sit outside for decades on the High Plains, this one is full of rodent nests. I wouldn't want to work on the interior of this car without a respirator and a lot of work with a shop-vac, because hantavirus is a significant danger in these parts. Alfred Sloan's plan to offer a stepladder of prestige for GM buyers, in which your first new car was a Chevrolet and you moved up through Pontiac, Oldsmobile, and Buick until you became sufficiently prosperous for Cadillac ownership, worked brilliantly for decades. In 1968, the Catalina was a notch above its Impala sibling on the Snob-O-Meter, with the sedan starting at $3,004 (about $22,600 in 2019 dollars). In fact, the V8-equipped 1968 Chevrolet Impala sedan listed at $3,033, and the Oldsmobile Delmont 88 went for $3,146, so the lines were beginning to blur between the relative positions of the lower-end GM divisions by this time. The base engine in the 1968 Catalina was a 400-cubic-inch (6.5 liter) V8 rated at 265 horsepower and enough torque to tow an aircraft carrier.

Question of the Day: Most degraded car name?

When Ford came up with a not-so-sporty version of the Pinto and slapped Mustang badges on it in 1974, that was a low point for the Mustang name. When Chrysler applied the venerable Town & Country name on perfectly functional but unglamorous minivans, it saddened many of us. But perhaps the biggest demotion for a once-proud model came when, in 1988, General Motors imported a misery-enhancing Daewoo from Korea and called it the Pontiac LeMans. The original Pontiac LeMans was a great-looking midsize car with fairly advanced (for the time) suspension design and engine options including potent V8s and a screaming overhead-cam straight-six. The Daewoo-based Pontiac LeMans was a cramped, shoddy hooptie that served only to ruin the LeMans name forever, while stealing sales from the Suzuki-based Chevrolet Sprint. Sure, using the once-respected Monterey name on the Mercurized Ford Freestar was bad, but Mercury didn't have long to live at that point. I say the downward spiral of the LeMans name was the most agonizing in automotive history. What do you think? Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Auto News Ford Mercury Pontiac Automotive History Classics questions ford pinto names