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A case for Pontiac's return

Sadly, many brands have disappeared off of the automotive landscape over the decades. Many people have imagined over the years of restarting defunct automotive brands. A few of those dreamers even made prototypes to shop around and to established connections with investors. But, alas poor Yorick, however valiant an effort, many brands are shuttered for good, rarely to be heard of again except in historical tales or maybe seen in car shows. So, what do you do when you win the lottery? Not just any lottery... In fact, it is a lottery that takes care of you and your loved ones for life? You and your family don't have to work, ever. You can give to charity, pay other people to do those projects that you've been putting off, and so on and so on. But, you're still a Car Nut right? There begins the conundrum. Do you buy and fix cars, new premium cars, old muscle cars, or classics, or maybe, just maybe, do you buy the rights to an old departed automotive brand and bring it back to life. Hmm. Which brand? The problem with the old Pontiac was that it was an additional badge engineered vehicle in the portfolio of GM. The meant the brand was diluted by competition from its own parent company, in addition to the competition outside the camp. So, if it were to come back, it would have to be different. Yet, it would still need to keep true to its roots at the same time in order to wake up its armies of existing fans. Even those that aren't fans of Pontiac cannot deny that Pontiac has a long heritage of legendary vehicles. So do Packard, and Studebaker, and others. So, why would a lottery winner choose Pontiac as the marque to bring back? That's easy! Pontiac's long heritage is closely tied to performance vehicles that made many of a teenager drool. Even more important though is that Pontiac is still fresh on people's minds. The brand itself is only recently departed. So, Boomers, Generation X, and Millenials all would all be able to identify with it as opposed to brand names that disappeared multiple decades ago and that now have a more limited appeal. The return of Pontiac couldn't just be another launch of a badge engineered vehicle. It would have to be performance oriented, yes. But, it would have to be unique in some way, a niche brand. What niche though? Look at the automotive landscape now and you see that Tesla is the one out there grabbing at the wide open electric niche with success.

Junkyard Gem: 2004 Pontiac Vibe GT

The New United Motor Manufacturing plant in Fremont, California, built Toyota-derived machinery — badged as Toyotas, Chevrolets, Geos, and Pontiacs— from 1984 through 2010, and some of the very last vehicles that left the assembly line were Pontiac Vibes. The Vibe, sibling to the Toyota Matrix, mostly served as a ho-hum transportation appliance and/or fleet car, but a factory-hot-rod GT version could be purchased. Today's Junkyard Gem is one of those rare GTs, complete with the nearly unheard-of six-speed manual transmission, found in a self-service yard in northeastern Colorado. The regular Vibe had 123 or 130 horsepower, depending on the number of driven wheels, but the Vibe GT got the same 1.8-liter 2ZZ engine that went into the Celica GT-S. 180 horsepower, which was enough to make the 2,800-pound Vibe GT keep up with the 3,108-pound/215-horse Chrysler PT Cruiser Turbo that year. Sadly, no race series pitting Vibe GTs against PT Cruiser Turbos and Chevy HHR SSs on road courses ever materializedÂ… but it's not too late. The Vibe GT has something you couldn't get in a PT Cruiser or Chevy HHR, though: a six-speed manual transmission as standard equipment. In fact, the six-speed was the only transmission offered in the early Vibe GTs (an automatic became an option later on). You'll find plenty of three-pedal econoboxes from this era, because they were significantly cheaper than their slushbox-equipped counterparts, but the Vibe GT had plenty of competition from sportier-looking cars with manual transmissions in 2004. Not many were sold. This car is covered with nasty dents from golf-ball-sized hail (all too common in High Plains Colorado), so it may have been an insurance total that nobody wanted at auction. Sold in Wyoming, will be crushed in an adjacent state. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Fuel for the soul. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The kids, they were crazy about the Vibe (well, maybe not). This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Toyota had right-hand-drive Matrixes brought over to Japan from Canada, but a NUMMI-built version of the Vibe could be purchased there for a few years as well. This was the Voltz, and its advertising seems notably frantic even by the standards of Japanese car commercials.

Burt Reynolds' movie re-creations fetch $379,500 in Vegas

The recent death of Hollywood legend and automotive enthusiast Burt Reynolds helped drive up the value of four of his former cars from the 1970s and '80s, which sold last weekend at Barrett-Jackson's Las Vegas auction for a combined $379,500. Reynolds, who died Sept. 6 at age 82, had offered three Pontiac Trans Ams — two of them re-creations of the cars he drove in "Smokey and the Bandit" and "Hooper" and the third from 1984 used to promote his United States Football League team, the Tampa Bay Bandits. The fourth was a 1978 Chevrolet R30 pickup truck, styled like the one featured in "Cannonball Run." The "Bandit" re-creation, a 1978 Pontiac Firebird Trans Am that Reynolds ordered to be as "movie-correct" as possible but featuring a custom-built 200-4R automatic transmission, sold for $192,500. The car features a freshly built Pontiac 400 cubic-inch V8 mated to a four-speed automatic and featuring all-new Butler Performance parts and air-conditioning components. Reynolds reportedly said this was his favorite car from his films, and it even came with an authentic movie-correct CB radio and CB antenna. The red retro-rocket "Hooper" '78 Firebird, with a 403 cubic-inch V8 and a three-speed automatic, hammered for $88,000. By comparison, a gold 1978 Trans Am also offered at the Las Vegas auction but not connected to Reynolds fetched $27,500. The 1987 Chevy R30 pickup was a re-creation of the Indy Hauler pace truck seen jumping over a moving freight train in "Cannonball Run." It hammered for $49,500. The fourth car never appeared in any of Reynolds' films but is instead the only surviving example of two Trans Ams used to promote the Tampa Bay Bandits of the now-defunct USFL, having been driven out onto the field by Reynolds and his late friend and co-star, Jerry Reed, during opening day one season. It also sold for $49,500. At the Barrett-Jackson Scottsdale Auction in 2016, Reynolds accompanied a 1977 Trans Am used to promote "Bandit" onto the auction block. That car sold for $550,000. Related Video: Featured Gallery Burt Reynolds 2018 Barrett-Jackson Las Vegas Auction Image Credit: Barrett-Jackson Celebrities Chevrolet Pontiac Truck Coupe Performance celebrity pontiac trans am pontiac firebird burt reynolds