1970 Pontiac Firebird Formula 6.6l on 2040-cars

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2013 Hurst Edition Trans Am

No, you didn't read our title wrong. This is a 2013 model year Trans Am, and yes, that is a Pontiac logo affixed to the front of the car. But don't bother dialing up your local General Motors dealership just yet. This is the new Hurst Edition Trans Am created by the Trans Am Depot located in Tallahassee, FL. Having spent a number of years restoring early Trans Am models, the crew at Trans Am Depot finally did what many Pontiac enthusiasts wish GM would have done - create a modern Trans Am using the fifth-generation Chevrolet Camaro.
As the former owner of a 1977 model, I've been wanting to check out Trans Am Depot ever since I first saw the company have American Choppers build a trio of motorcycles inspired by its Pontiac remakes. So I jumped at the chance to head to Florida's capital city to visit the shop and drive its latest creation, the new Hurst Edition Trans Am. As a collaboration with Hurst, this car made its debut at the 2012 SEMA Show and then popped up again on our radar with a cheesy yet perfectly fitting video back in March.
Driving Notes

GM doing fine at retaining Pontiac owners

This isn't the first time we've reported positive news about General Motors retaining former Pontiac owners. Get a few more stories like this latest report from Edmund's Auto Observer, and it will mark an ongoing positive trend for GM. Edmunds.com crunched the numbers to see how well the General is hanging on to customers after shutting out the lights at Pontiac, and it found that nearly 40 percent of Pontiac owners stayed with a vehicle from a General Motors brand.
The numbers are a little lower than an earlier R.L. Polk & Company study, but Edmunds says General Motors is keeping more former Pontiac buyers than it has since 2007. Most are turning to vehicles from Chevrolet, especially during January and February of 2011, when GM incentivized Pontiac owners to stay under the umbrella. Those moves seem to have worked, and 28.1 percent of Pontiac owners trading up made the jump into a Bowtie.
Buyers that have gone elsewhere have largely stayed loyal to Domestic automakers, with Ford picking up the most conquests from Pontiac, with 9.4 percent switching. Toyota and Honda picked up 7.4 percent of the pool of former Pontiac drivers. The numbers are defying any predictions that Pontiac buyers would completely exit the General Motors fold, and have climbed up closer to parity with the retention figures of other GM brands from a 2009 low of only 16 percent retention.

Junkyard Gem: 2006 Pontiac Solstice

The debut of the Pontiac Solstice, back in 2005 for the 2006 model year, stirred up much excitement in the automotive world. Sales were brisk at first, and then they weren't so great… and then Pontiac itself went under The General's cost-cutting axe. One thing I have learned during my junkyard travels is that even sought-after sports cars eventually reach a point at which they start showing up in the big self-service junkyards. For example, the BMW Z3 began appearing in such yards about five years ago, along with the Audi TT. While the Honda S2000 still appears to be exempt from this process, today's Junkyard Gem shows that the time has now come for the Pontiac Solstice/Saturn Sky. The first Z3s and TTs I saw in the U-Wrench-type yards were crash victims, not worth fixing, and that's the case with this Solstice. In a few more years, I'll start seeing the occasional Solstice/Sky discarded due to general worn-outness. Someone grabbed all the undented front body parts and the transmission (these items, presumably, being valuable), but no junkyard shoppers have felt like pulling the non-turbo 2.0-liter Ecotec. The interior seems dirty, probably from exposure to the elements while sitting outdoors in this Colorado Springs wrecking yard, but not in bad shape otherwise. Perhaps the car's owner celebrated a return from Iraq with the purchase of a sporty new Pontiac, 13 years ago. These cars have an enthusiastic following, so I wasn't expecting to see a junked one so soon after production ceased. I felt the same way about the Chrysler Crossfire, however, and I found two of those last year. What's next, a 2002-2005 Thunderbird? This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Such optimism!