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Destiny: General Motors should bring back Pontiac

Despite having officially left the market in 2010, the Pontiac badge is still a common sight on roadways throughout the United States. Towards the end of its life, Pontiac models were largely rebadged versions of other General Motors vehicles, like the Pontiac G5 and Chevrolet Cobalt. It's sad, but there's no other way to put it; Pontiac was a mere shadow of its former self at the time of its death. Now it's time to revive the legendary brand. General Motors announced it would be reviving the Redline series, a package that originated with Saturn, another dead brand, earlier this year. Some models, like the Chevrolet Camaro will receive unique cosmetic touches designed to make it look even sportier, something Pontiac excelled at in most cases. Gas prices have fallen dramatically in the past few years and consumers have taken notice. Sales of fuel efficient cars, like hybrids and compact sedans, aren't increasing at the same rate as larger, less efficient vehicles, like trucks and SUVs. Muscle cars, like the Ford Mustang, are seeing increasing sales as well. Perhaps it's time to revive Pontiac and restore the marque to its former glory: a brand that brought performance and style at an affordable price. There are currently few manufacturers that offer a true challenge to high-performance automakers like BMW. The German brand continues to see high sales year after year and performance has a lot to do with it. Brand recognition, namely through the BMW badge, plays a major role as well. Pontiac, arguably one of the most well-known brands to ever grace the industry, can match both factors with ease. Pontiac was once revered as a brand that revolutionized the muscle car segment in the 1970s and 1980s. It still has a lively following throughout enthusiast spheres and amongst drivers of all ages to this day. Reviving the brand with a small line of high-performance vehicles would certainly offer a challenge to dominating German brands. A small lineup of affordable vehicles bearing the Pontiac badge and designed for performance and style would certainly make waves in the current market. Reviving a few older nameplates, such as the GTO and Trans Am, would offer nostalgic appeal. Packing both models with a powerful entry-level engine, say the Camaro's turbocharged four-cylinder or V6 engine, would open up the market considerably.

1939 Pontiac Ghost Car commands $308,000 at auction

For the 1939 World's Fair, Pontiac built a Deluxe Six bodied in Plexiglass. Part of the Previews of Progress pavilion in which General Motors' Futurama showed off what was to come in the world of autos, the 'invisible' Pontiac is credited as the first transparent car in America. And there were no shortcuts taken with its body: the Plexiglass form was fabricated by the company that brought the material to market in 1933, Rohm & Haas.
The see-through sedan was sold at RM Auctions' St. John's auction in Michigan on July 30, fetching $308,000. Not bad appreciation for a domestic oddity that cost $25,000 to build when new. You can check out the high-res gallery of its innards, including copper and chrome metalwork and white moldings and wheels, and get the exhaustive details on it after the jump.

1970 Firebird Trans-Am with front-mid-engine to be immortalized as a Hot Wheels car

Each year, the Hot Wheels Legends Tour scours the country to find the coolest real-life cars and chooses one to be made into a $1 diecast toy. Earlier this month, the search came to an end when Riley Stair's heavily modified 1970 Pontiac Firebird Trans-Am won the honors. In a normal year, the Hot Wheels Legends Tour would visit multiple cities, holding a car show where judges would select one winner for that stop. At SEMA, each city's winner would then compete for the top spot. However, due to the coronavirus pandemic, this year the contest was held virtually and globally. And since SEMA was canceled too, the finale was held on the "Jay Leno's Garage" YouTube channel with Leno, Snoop Dogg, Gabriel Iglesias, and Hot Wheels designers as judges. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. What set the Firebird apart was, for starters, its front-mid-engine layout. Its LSX V8 was pushed so far back into the firewall that one bank of exhaust headers had to flow forward before curving around the front of the engine to a side-dump. Of course, all of this was custom fabricated, like the roll cage and front tube frame, with professional-grade welds. The body was also heavily modified, flared and channeled to give it a mean stance. But it's the custom Ohlins suspension with independent rear that give it its track-ready look. Perhaps most impressively, this car, which could go toe-to-toe against (and frankly exceed many) six-figure pro builds at SEMA, was built in the side yard of Stair's parents' house. Aside from body and paint, this was a shadetree job. Stair says it took a couple of years, devoting nearly every night and weekend to transforming a rusty and dented Firebird into his dream machine. Other finalists included a Street Freak-style 1969 Corvette from Florida, cartoony 1959 Chevy Ute nicknamed the "Hulk-amino", Rocket Bunny-style Cayman, 1,000-horsepower Chevy Apache, V8-powered Mini Cooper, stanced Fiat 126 from Germany, chopped VW Brasilia from Mexico, and a race-ready 1976 Hillman Imp from the U.K. Cars were judged on creativity, authenticity, and built-not-bought spirit. Look for the Trans-Am to appear in the 2021 Hot Wheels lineup. Related Video:   Featured Gallery Hot Wheels Legends Tour 2020 View 16 Photos Toys/Games Pontiac Coupe Performance Classics