1970 Pontiac - Barn Find / Vintage/collector on 2040-cars

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Pontiac could be a phoenix rising from the ashes

Of the deceased American car companies from the past 50 years such as Hummer, Mercury, Oldsmobile, Plymouth and Saturn, I believe the most worthy resurrection would be Pontiac. After all, it's no longer politically correct to drive an ex-military vehicle with single-digit gas mileage, nor do Millennials and Gen-Xers desire AARP-associated nameplates such as Mercury or Oldsmobile. Pontiac was originally founded in 1893 by Albert G. North and Harry G. Hamilton as the Pontiac Buggy Company, due to their location in Pontiac, Michigan. But as the early 1900s automotive revolution took off, they shifted their focus from horse-drawn carriages to motorized transportation. Taking a cue from Oakland County where they were based, they rebranded their organization as the Oakland Motor Company. Within a couple years, sales of Oakland cars were so good that it caught the attention of General Motors and they bought the company. In 1926, GM premiered the first Pontiac and its name drew inspiration from the legendary Native American War Chief, who was famous for the Battle of Bloody Run and opposition of British forces. His likeness was used in early promotional materials as well as the vehicle's emblem which was referred to simply as the "Indian Head". In 1956, the outdated emblem was replaced with a new, sleeker logo that resembled a red arrow head. It was known as "The Dart" and featured a singular star in the center which may have been a nod to Pontiac's successful Star Chief model. The 1960s saw the introduction of several popular models such as the GTO and the Firebird. The GTO was initially offered as an option package on the 1964 Tempest, and the name was the brainchild of John Delorean, who would later go on to form his own eponymous automobile company. The Firebird debuted in 1967 as a pony-car foil to Ford's award-winning Mustang. Although mechanically similar to Chevrolet's Camaro, the Firebird boasted a distinct sheetmetal nose and tail to help visually distinguish it. The 1980s were another adventurous time for Pontiac, and GM took advantage of the sales momentum by running a successful ad campaign. It proclaimed "We Build Excitement" and highlighted an arrangement with musicians Daryl Hall and John Oats. The fiery Fiero was a home-run for Pontiac and it was introduced in 1983 as an '84 model. Not only was it the first U.S. produced mid-engine sports coupe, but it also utilized lightweight, dent-resistant body panels.

Pontiac Aztek rises from the ashes of infamy in Firebird Trans Am guise

What if the Pontiac Aztek, one of the most widely ridiculed vehicles ever built, was reimagined with a little flair from one of the former brand’s more legendary cars? Well, it turns out that someone not only came up with that idea, but followed up on it. And so, we present to you the Pontiac Aztek Firebird Trans Am, uh, trim package? ItÂ’s not real, of course, but it comes from Abimelec Arellano, an Hermosillo, Mexico-based car designer with too much time on his hands who goes by the name Abimelec Design. Arellano redesigned the midsize SUVÂ’s wimpy front fascia to surprising success by simply adding widened fender flares and perhaps modernizing the headlights. He also went all-in embracing the AztekÂ’s abrupt, flattened rear end by removing the rear bumper lip, adding a slightly more aggressive rear spoiler to boot. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Elsewhere, the dominating and cheap-looking gray plastic under-cladding is gone in favor of body-color panels. Arellano also added some probably larger Pontiac Snowflake wheels with gold accents that really make them pop and play well against the signature Firebird decal dominating the hood. Commenters generally fall into one of two buckets. As one put it, “I never thought the Aztek could look this good.” Others implored Arellano to do a version with a T-top. Or as one Autoblog editor put it, “So it turns out the reason the Aztek was a laughingstock failure is that it didnÂ’t come in a Smokey and the Bandit Edition. Somewhere, a dude who got shouted down in a product-planning meeting years ago is vindicated.” Sold between 2001 and 2005, the Aztek arguably reached the pinnacle of its notoriety as the metaphor for the drab, underachieving life of Walter White in AMCÂ’s meth drama, “Breaking Bad.” It came equipped with a 3.4-liter V6 that made 185 horsepower and sent it through a four-speed automatic to the front wheels, with an all-wheel drive version also available. The Aztek may have the last laugh, especially if it gets a screaming chicken. “The fact it was a controversial design and didnÂ’t sell well will make it an object of curiosity from a historical standpoint many years from now,” McKeel Hagerty, president and CEO of classic-car insurer Hagerty Insurance, told Autoblog back in 2016.

Junkyard Gem: 1992 Pontiac Firebird

Last spring, this series featured a 1992 Chevrolet Camaro RS in a Northern California junkyard, an example of the final model year for the highly successful third-generation GM F-Body. On a later visit to that yard, I spotted the Pontiac sibling to that car, a Firebird that was born the same year at the same Southern California factory. When the Chevrolet Division introduced the first Camaro as a 1967 model, the Pontiac Division got its own version of the F-Body called the Firebird. While the two cars were built on the same chassis and looked very similar, the first-generation Camaros got Chevrolet engines while their Firebird colleagues got Pontiac engines (including the innovative SOHC straight-six). The 1970-1981 second-generation Firebirds still had some Pontiac-only engines, but Chevrolet and Oldsmobile power crept under some hoods during that period. The third-generation Firebirds first appeared as 1982 models, and they drew from near-identical stockpiles of GM running gear (including the distinctly agricultural Iron Duke four-banger, which could be considered a Pontiac-derived engine). When the Camaro got the axe after 2002, the Firebird's neck was put on the same chopping block. When the Camaro returned for 2010, the Pontiac brand was sputtering to an agonized halt during its final year and there was no chance of the Firebird's return. This car is a fairly ordinary coupe, though it does have the mid-grade 205-horsepower 5.0-liter Chevrolet small-block V8 instead of the base 140-horse 3.1-liter V6. A 5.7-liter small-block was available as well. A five-speed manual transmission was base equipment, but few Americans wanted a three-pedal setup by the early 1990s. This car has the optional four-speed automatic. The MSRP with 5.0 engine, automatic transmission and air conditioning (which this car has) started at $14,304. That's about $31,868 in 2023 dollars. It was built at Van Nuys Assembly in the San Fernando Valley of Los Angeles County. By the dawn of the 1990s, the Camaros and Firebirds made at Van Nuys Assembly had become known as the worst-built GM cars made in North America, and the plant was shut down forever soon after this car was built. Today, a shopping mall lives where the factory once stood. This car managed to drive more than 150,000 miles during its life, so it beat the odds. The thrid-gen F-Body was pretty antiquated by the early 1990s, but the fourth-gen cars handled better and looked up-to-date for the era.