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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

Junkyard Gem: 2007 Saturn Sky

The Pontiac Division didn't have long to live when the Solstice first appeared in 2005 as a 2006 model, and Saturn's head was inching toward the chopping block at about the same rate. Still, optimism reigned — at least, it did until the global economy fell apart — and so Saturn Dealers got a rebadged version of the Solstice to sell: the Sky. Available for just the 2007 through 2010 model years, slightly more than 34,000 Skies rolled out of showrooms before the doors were nailed shut. Here's one of those rare cars, found in a Denver-area self-service yard a few weeks ago. I've found a handful of discarded Solstices in car graveyards during the past few years, mostly with crash damage. This Sky endured a medium-hard impact in the right front corner, which sent it to this place. The 177-horsepower, 2.4-liter Ecotec still resides under the battered hood. The Sky Redline version had a turbocharged engine rated at 260 horses; we can assume that such an engine would be yanked and purchased by the first junkyard shopper that realized what it was. The base transmission in the Sky was an Aisin five-speed manual, but this car has the optional five-speed automatic.  The Sky had its own nose and some different badging, but otherwise didn't differ much from the Solstice.  For the South Korean market, the Sky got Daewoo G2X badges and was advertised as the ideal vehicle for high-speed chases through Seoul traffic. The same car went to Europe as the Opel GT. Sadly, GM ran out of money to make right-hand-drive Skies, so we never got to witness Holden or Vauxhall versions. Here's Bob Lutz describing the new Sky. Lutz really hated car names molded into plastic bumper covers, so he takes great care here to describe the genuine glued-on emblems. Related Video:

Porsche Syberia RS rally car is what you make when you need a Hummer that's fast

Some history: The Porsche 911's first-ever race was the 1965 Monte Carlo rally, entered because Porsche's PR man at the time wanted to show how much the future icon could do. A year later, Porsche began selling an optional rally kit for the 911 that included Recaro seats, a roll bar, and adjustable Koni dampers. Porsche produced factory rally racers until the early 1970s, winning Monte Carlo three times in a row before letting privateers carry the torch so the factory could focus on campaigning in the East Africa Safari. After years of painful lessons, when Porsche took its brand-new 1978 911 SC to the safari, the 3.0-liter flat-six coupe was hours away from winning the race before damaging the suspension, demoting the car to second place. Porsche fans wanted their own replicas, and finding the new 911 to be an affordable option, the SC — built from 1978 to 1983 — went from denoting "Super Carrera" to "Safari Car."   Porsche took a big step up in with the 953 rally car. Built to win the 1984 Paris-Dakar, which it did, the 953 introduced the four-wheel-drive system Porsche would evolve for the 959 in 1985 and the 964-series 911 in 1989, as well as the now-unforgettable 911-based Rothmans livery. All of this is what's fueling today's 911 Safari Car revival around the world. Almost all of today's builds start with the so-called G Model 911s, produced from 1973 to 1989, usually focusing on the SC and the Carrera that ran from 1984 until 1989.  Fast forward to 2007 when a mysterious crew organized the TransSyberia Rally, a "sports-touring" event that stretched 4,500 miles from Moscow to the capital of Mongolia, Ulaanbaatar. Of the 34 vehicles that entered, 25 were Porsche's purpose-built Cayenne S Transsyberia Edition.  Put this all in a pot and you have the beginnings of the car that brings us here, the Syberia RS. It's said that a German fellow by the name of Kai Burkhard wanted to buy a Humvee, but the low top speed, around 50 miles per hour, put him off. So instead, he imported a 1986 911 "in collector condition" from Japan with the idea of rebuilding it to provide almost all the off-road fun he could have had in the H1. Burkhard tapped the Tailor Made department at German suspension designer H&R, and the two set to work creating a build like the 953 Dakar winner.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The owner's been mum on most of the details including engine revisions.