1963 Pontiac Bonneville on 2040-cars

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A case for Pontiac's return

Sadly, many brands have disappeared off of the automotive landscape over the decades. Many people have imagined over the years of restarting defunct automotive brands. A few of those dreamers even made prototypes to shop around and to established connections with investors. But, alas poor Yorick, however valiant an effort, many brands are shuttered for good, rarely to be heard of again except in historical tales or maybe seen in car shows. So, what do you do when you win the lottery? Not just any lottery... In fact, it is a lottery that takes care of you and your loved ones for life? You and your family don't have to work, ever. You can give to charity, pay other people to do those projects that you've been putting off, and so on and so on. But, you're still a Car Nut right? There begins the conundrum. Do you buy and fix cars, new premium cars, old muscle cars, or classics, or maybe, just maybe, do you buy the rights to an old departed automotive brand and bring it back to life. Hmm. Which brand? The problem with the old Pontiac was that it was an additional badge engineered vehicle in the portfolio of GM. The meant the brand was diluted by competition from its own parent company, in addition to the competition outside the camp. So, if it were to come back, it would have to be different. Yet, it would still need to keep true to its roots at the same time in order to wake up its armies of existing fans. Even those that aren't fans of Pontiac cannot deny that Pontiac has a long heritage of legendary vehicles. So do Packard, and Studebaker, and others. So, why would a lottery winner choose Pontiac as the marque to bring back? That's easy! Pontiac's long heritage is closely tied to performance vehicles that made many of a teenager drool. Even more important though is that Pontiac is still fresh on people's minds. The brand itself is only recently departed. So, Boomers, Generation X, and Millenials all would all be able to identify with it as opposed to brand names that disappeared multiple decades ago and that now have a more limited appeal. The return of Pontiac couldn't just be another launch of a badge engineered vehicle. It would have to be performance oriented, yes. But, it would have to be unique in some way, a niche brand. What niche though? Look at the automotive landscape now and you see that Tesla is the one out there grabbing at the wide open electric niche with success.

Build your dream garage with this insane prize from Omaze

Autoblog may receive a share from purchases made via links on this page. Pricing and availability is subject to change. No donation or payment necessary to enter or win this sweepstakes. See official rules on Omaze. Normally when we write about Omaze sweepstakes, they involve a car that you'd never go out and buy on your own. A six-figure camper van build, a $300,000 Ford Bronco restoration, a Land Rover Defender that's so beautiful it should be in a museum. Today's prize might beat out all of those, because not only could you win a dream car, you'll be entered for a chance to win $100k cash to go along with it.  There are a lot of cars you can buy with $100k. You could buy a Land Cruiser Heritage Edition or a Mustang GT500 or 6 Chevy Sparks and start your own racing series. Personally, if I won that kind of dough, assuming I also won this Bentley Bentayga, my favorite of Omaze's current offerings, I'd probably use some of it to buy something quirky, like a Honda Element converted into a pop-top camper, or a restored/upgraded 60 series Land Cruiser. Think that's a terrible way to spend the cash? That's the beauty of it. It is completely up to you. No one can tell you what to do with it. Except maybe your spouse.  Here are our favorite vehicle giveaways we’ve found online this week: 2021 Ford Mustang Mach-E GT Performance Edition - Enter at Omaze Regardless of what you think about Ford using the name Mustang for an electric crossover, one thing is for certain, the Mustang Mach-E GT is an impressive piece of machinery. Here are some numbers for you: 480 horsepower, 634 lb-ft of torque, 0-60 in 3.5 seconds and 260 miles of range. Price? Well, thatÂ’s really up to you, because if you enter to win this Mach-E GT. it can be as low as $0. Here are the specs of the Mach-E in question, according to Omaze: Maximum Seating: 5 Engine: fully electric motors Drivetrain: eAWD Exterior Color: Rapid Red Metallic   Interior Color: Black Maximum Horsepower: 480 hp  Maximum Torque: 634 lb-ft Acceleration: 0-60 in 3.5 seconds Range: 235 miles Approximate Retail Value: $75,500 Cash Alt: $56,625 Special Features: GT Performance Edition; panoramic fixed-glass roof; Ford Co-Pilot360™ Active 2.0 and 360-degree camera; Brembo brakes; RTR Design Package including 20” RTR Aero 5 wheels, Nitto NT555 G2 tires and RTR Speed Block graphics Win a Restored 1969 Pontiac GTO - Enter at Omaze Joel Stocksdale, News Editor: There are an awful lot of ways to build a restomod.

Junkyard Gem: 1964 Pontiac Catalina Custom Ventura

Like Impala, Skylark, Malibu and Silverado (among many others), the Ventura name began its career as the designation for a trim level or option package used on another GM model, then became a model name in its own right. Initially a designation for a snazzed-up Pontiac Catalina two- or four-door hardtop, the Ventura name moved over to a Pontiac-ized version of the Chevy Nova for 1971. Today's Junkyard Gem, found in a Northern California car graveyard, proudly bears both Catalina and Ventura badging. Actually, the Catalina name itself started out as a trim level for the Chieftain and Star Chief models of the 1950s, just to confuse everybody. By the time this car was built, the Catalina was the cheapest of four Pontiac models built on the same full-size B-Body platform as the big Chevrolets and Olds 88s of the time (the Star Chief, Bonneville and Grand Prix ranked above it on the 1964 Pontiac Prestige-O-Meter). The 1964 Catalina four-door hardtop with the Custom Ventura package offered a lot of swank per dollar, with a price starting at $3,063. That's about $29,821 when converted to inflated 2023 dollars. The main benefit of the Custom Ventura package was an interior done up entirely in Morrokide upholstery. Morrokide was the name GM applied to Naugahyde fake leather when used in Pontiac vehicles; when used in Buicks, it was known as Cordaveen, while Oldsmobile Naugahyde was called Morocceen. Naugahyde took its name from the town of Naugatuck, Connecticut, where it was invented. This car's Morrokide is in rough shape. In fact, everything about this car is decayed and probably infectious. You know to be careful when a junkyard car has warnings about rat feces inked on the glass. That said, I couldn't resist examining the 8-track tapes that littered the interior. Here's Hotel California, the 1976 hit album by the Eagles. Supertramp's Paris, a live album recorded from the 1979 Breakfast in America tour, is here as well. Here's The Best of Carly Simon, from 1975. The tapes were played on this Sparkomatic player, which probably lived in the glovebox or under the seat. The factory radio was AM-only, and includes the frequency markings for the atomic-attack CONELRAD emergency frequencies. 1964 was the last year for mandatory CONELRAD radios in the United States.