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Looking Back At Oprah's Free-Car Giveaway 10 Years Later

Molly Vielweber's Pontiac G6 appears unremarkable at first glance. It wears forest green paint, rolls on five-spoke aluminum wheels, and it has a sizeable scrape in the driver's side door, the scar of a decade's worth of hard use. You wouldn't notice it parked at a big box store or cruising on the highway. Pontiac made hundreds of thousands of G6s in the 2000s, and a lot are still on the road. It's unremarkable in every way except for the front license plate, which reads, "Oprah 6." But this is not just any G6. This car is a part of television history. Vielweber won her G6 10 years ago at a taping of The Oprah Winfrey Show, when Oprah kicked off her 19th season in dramatic fashion by giving all 276 members of the studio audience a free car. It was an unprecedented stunt that changed lives, generated controversy and ultimately failed to provide enough of a marketing lift for Pontiac, which would be shuttered just over five years later. September 13 marks the 10-year anniversary of the memorable event, which caught everyone, including audience members, by surprise. In a masterful display of showmanship, Oprah dialed up the suspense to match the enormity – and cost – of the event. First she gave away 11 cars, which would have been a landmark TV promotion by itself. But then she coyly announced: "I've got a little twist." Models circulated throughout the audience carrying silver platters loaded with white boxes wrapped in red ribbon. One contained a set of keys, Oprah implied, for another audience member to win the final car. "Do not open it. Do not shake it," she commanded the crowd. Finally, with the suspense built to a fevered pitch, everyone opened their box. They all had keys. "You get a car! You get a car! You get a car! You get a car! Everybody gets a car!" Oprah exclaimed. "Everybody gets a car! Everybody gets a car!" This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Everybody did get a car. But not everyone kept it. William Toebe attended the show with his wife, Jillaine, and he immediately thought of the tax implications, which stretched to $6,000 or more for some audience members. It was a tough reality for many in the audience that day, some of which had been selected based on their need for a new car. "That responsible part of me stepped forward and wondered 'where am I going to get the money to pay the taxes?'" he recalled.

Another Burt Reynolds Trans Am is up for auction

Fans of Smokey and the Bandit, your car has arrived. This Saturday, January 21, Barrett-Jackson will auction a 1977 Pontiac Trans Am clone that, while not originally in the movie, was owned and signed by the Bandit himself, Burt Reynolds. Not only that, but it packs many modifications that should make this Pontiac drive the way we all imagined it did. This is a Trans Am clone, not an original. The car was built by Nebraska company Restore A Muscle Car, and started life as a lowly Firebird Formula. However, the company brought it up to Trans Am grade and beyond. Under the hood is a fuel-injected 8.2-liter V8 from Butler Performance that Restore A Muscle Car says produces 600 horsepower. Coupled to the big V8 is a Tremec five-speed manual transmission. There's even Hurst line-lock on-board, so this Trans Am should be perfect for on-demand burnouts. The car also comes with QA1 coil-over suspension, so it should corner better than the original, too. The outside looks roughly like a stock Trans Am, but it now has 18-inch wheels styled after those from the movie car, and the shaker scoop says "8.2" on each side. View 5 Photos In 2014, a 1977 Trans Am owned by Reynolds sold for a whopping $450,000. That car wasn't an actual movie car either, and lacked the modifications of this one. However, it was used as a promotional car and was given to Reynolds, so it did have some history with the film. This upgraded car is listed in the Barrett-Jackson catalog as "no reserve," so it's going home with a new owner on Saturday, regardless of price. Related Video:

Lutz dishes dirt on GM in latest Autoline Detroit

Bob Lutz sits down for Autoline Detroit - Click above to watch video after the jump
Autoline Detroit recently played host to Bob Lutz, and, as is always the case, the former General Motors vice chairman dished out some great commentary. Lutz was promoting his new book Car Guys vs. Bean Counters: The Battle for the Soul of American Business, and talk quickly turned to his role as it related to product development and high-level decision making at GM. While on the topic of brand management, Lutz revealed a few rather interesting tidbits about his former employer:
All Chevrolet vehicles were required to have five-spoke aluminum wheels and a chrome band up front, as part of the Bowtie brand's overall image.